Betty Shabazz Audience in United States

Betty Shabazz logo

Betty Shabazz has an estimated audience of 329,518 people in United States. 69.1% are female, 30.9% are male, average age 44.3. Top regions: Texas, California, New York. Top brand affinities: Whataburger, Stamp collecting, Historic site, Meals on Wheels, Litter box.

The average Betty Shabazz fan in United States is 44.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Whataburger, Stamp collecting, Historic site, with strongest over-indexing on Whataburger (3.23× the country average). Demographically, the Betty Shabazz audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person

Demographics of Betty Shabazz fans

Demographic split for Betty Shabazz audience in United States
MetricValue
Female69.1%
Male30.9%
Average age44.3
Estimated audience size329,518

Audience persona

The typical Betty Shabazz fan in United States is more female, around 44.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Betty Shabazz in United States
RegionReachAffinity
Texas32,0421.13×
California28,4840.79×
New York27,0101.47×
Georgia24,2052.38×
Florida23,6021.06×
Illinois16,3251.49×
North Carolina15,9521.61×
Maryland12,3842.19×
Pennsylvania12,1921.1×
Michigan11,4551.33×
Virginia11,1201.39×
New Jersey10,7651.28×
Ohio10,7571.06×
Alabama10,5652.29×
Louisiana8,9322.1×
Tennessee8,8931.35×
South Carolina8,3471.68×
Mississippi6,6272.44×
Massachusetts5,8720.9×
Indiana5,8320.97×
Missouri5,6321.06×
Arizona5,2360.78×
Washington3,8980.59×
Kentucky3,6140.87×
Connecticut3,5031.06×
Wisconsin3,2380.65×
Arkansas3,2271.19×
Minnesota3,0660.65×
Nevada2,9040.91×
Oklahoma2,7860.76×
Colorado2,4940.48×
Washington, District of Columbia1,9211.94×
Kansas1,7650.68×
Oregon1,7170.45×
Delaware1,4371.58×
Iowa1,3380.49×
Nebraska1,2170.74×
Utah9500.32×
Rhode Island7950.76×
West Virginia7190.47×
New Mexico6470.39×
Hawaii4950.35×
New Hampshire4910.38×
Idaho4530.27×
Maine4460.38×
North Dakota2790.41×
Vermont2470.43×
South Dakota2410.32×
Montana2290.25×
Wyoming1840.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Betty Shabazz audience
BrandAffinityCategory
Whataburger3.23×Food & Beverages
Stamp collecting7.01×Home & Garden
Historic site5.68×Arts & Culture
Meals on Wheels7.01×Food & Beverages
Litter box2.22×Pets & Animals
JDM Cars7.01×Cars & Mobility
Governor of Michigan6.29×Politics & Society
Fairy godmother5.9×Literature
Regional styles of Mexican music2.2×Music & Radio
Goop4×Internet & Social Media
Israel1.57×Travel & Leisure
Corona (band)4.12×Music & Radio
Vocal harmony2.94×Music & Radio
Grinch2.44×Movies & TV
Kendra Scott1.64×Fashion & Accessoires
Panama2.05×Travel & Leisure
Hipster5.21×Politics & Society
Wok3.54×Food & Beverages
Commercial mortgage3.37×Business & Career
St. Ives7.01×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Betty Shabazz audience
TraitClusterScore
Luxury OrientationPREMIUM2.03
Risk AppetiteTHRILL1.77
LGBTQ+ IdentityOPEN1.55
Career OrientationPOWER1.48
IndulgenceJOY1.35
Quality AwarenessPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Betty Shabazz
CountryShare
United States86.7%
Germany5.2%
France4.9%

See Betty Shabazz audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Betty Shabazz have in United States?

Betty Shabazz has an estimated audience of 329,518 people in United States, concentrated in Texas and California.

What is the gender split and age of Betty Shabazz fans?

69.1% of Betty Shabazz fans are female, 30.9% are male, with an average age of 44.3 years.

Which brands do Betty Shabazz fans like most?

Betty Shabazz fans show strongest brand affinity for Whataburger (3.23×), Stamp collecting (7.01×), and Historic site (5.68×) over the country average.

Where do Betty Shabazz fans live in United States?

Betty Shabazz fans in United States are most concentrated in Texas (reach 32,042), California (reach 28,484), and New York (reach 27,010). These three regions account for the largest share of the active audience.

What other brands do Betty Shabazz fans also like?

Beyond Betty Shabazz itself, the audience over-indexes on Stamp collecting (7.01×), Historic site (5.68×), Meals on Wheels (7.01×), and Litter box (2.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Betty Shabazz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.