Billy Bush Audience in United States

Billy Bush logo

Billy Bush has an estimated audience of 304,215 people in United States. 80.8% are female, 19.2% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Mothercare, Stamp collecting, Israel, Whataburger.

The average Billy Bush fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Mothercare, Stamp collecting, with strongest over-indexing on Bank account (2.78× the country average). Demographically, the Billy Bush audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Radio host

Demographics of Billy Bush fans

Demographic split for Billy Bush audience in United States
MetricValue
Female80.8%
Male19.2%
Average age35.7
Estimated audience size304,215

Audience persona

The typical Billy Bush fan in United States is more female, around 35.7 years old, with strong Design Affinity tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Billy Bush in United States
RegionReachAffinity
California35,3491.06×
Texas22,4820.86×
Florida20,0520.97×
New York18,1531.07×
Illinois11,0681.09×
Pennsylvania10,5771.03×
Ohio9,5131.02×
North Carolina9,2881.01×
Michigan9,0391.14×
Georgia8,7650.94×
New Jersey8,2401.06×
Virginia7,8141.05×
Massachusetts7,2901.22×
Washington6,9061.13×
Arizona6,6621.07×
Tennessee6,1141×
Indiana5,7491.03×
Missouri5,4711.12×
Maryland5,3221.02×
Minnesota4,6581.07×
South Carolina4,3690.95×
Wisconsin4,3320.95×
Colorado4,3000.9×
Oregon4,1251.18×
Connecticut4,0391.32×
Alabama3,7750.89×
Kentucky3,6130.95×
Oklahoma3,3681×
Louisiana3,1160.79×
Utah2,8161.03×
Nevada2,4340.83×
Iowa2,3370.93×
Kansas2,2520.94×
Arkansas2,1220.85×
Mississippi1,9450.78×
Idaho1,8481.21×
Maine1,7491.61×
Nebraska1,6951.11×
New Hampshire1,4611.22×
Rhode Island1,3801.42×
West Virginia1,1790.83×
Washington, District of Columbia1,0501.15×
New Mexico1,0260.67×
Montana8621.02×
Hawaii8390.64×
Delaware8260.98×
South Dakota5790.82×
North Dakota4890.78×
Vermont4890.91×
Alaska3760.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Billy Bush audience
BrandAffinityCategory
Bank account2.78×Business & Career
Mothercare3.13×Kids & Family
Stamp collecting4.44×Home & Garden
Israel1.95×Travel & Leisure
Whataburger1.57×Food & Beverages
Cachorro4.52×Pets & Animals
Historic site3.49×Arts & Culture
Natural rubber1.61×Cars & Mobility
Pillow1.6×Home & Garden
Panama2.52×Travel & Leisure
Fairy godmother5×Literature
Meals on Wheels3.51×Food & Beverages
Liberace5×Music & Radio
Governor of Michigan4.42×Politics & Society
Goop3.09×Internet & Social Media
Mortgage insurance2.5×Business & Career
Jeep Wagoneer2.93×Cars & Mobility
JDM Cars3.8×Cars & Mobility
headspace4.37×Health
Redemption (theology)4.12×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Billy Bush audience
TraitClusterScore
Design AffinityPREMIUM1.59
Urban LifestyleOPEN1.54
ExtroversionTHRILL1.48
Luxury OrientationPREMIUM1.45
DIY MentalityTHRILL1.43
Sports ActivityPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Billy Bush
CountryShare
United States95.7%
Germany3.0%
Italy1.3%

See Billy Bush audiences in other countries

More Radio host audiences in United States

Frequently asked questions

How many fans does Billy Bush have in United States?

Billy Bush has an estimated audience of 304,215 people in United States, concentrated in California and Texas.

What is the gender split and age of Billy Bush fans?

80.8% of Billy Bush fans are female, 19.2% are male, with an average age of 35.7 years.

Which brands do Billy Bush fans like most?

Billy Bush fans show strongest brand affinity for Bank account (2.78×), Mothercare (3.13×), and Stamp collecting (4.44×) over the country average.

Where do Billy Bush fans live in United States?

Billy Bush fans in United States are most concentrated in California (reach 35,349), Texas (reach 22,482), and Florida (reach 20,052). These three regions account for the largest share of the active audience.

What other brands do Billy Bush fans also like?

Beyond Billy Bush itself, the audience over-indexes on Mothercare (3.13×), Stamp collecting (4.44×), Israel (1.95×), and Whataburger (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Billy Bush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.