Rascasse Audience Intelligence

Billy Bush Audience in United States

A data profile of the people who buy, follow and care about Billy Bush in United States — modelled from more than twelve digital signal sources. Billy Bush has an estimated audience of 339,117 people in United States.

#10among Radio host in United States#11316among Person in United States#6562in Music & Radio

The average Billy Bush fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discount stores, Weather forecasting, QVC, with strongest over-indexing on Discount stores (3.68× the country average).

Demographically, the Billy Bush audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Billy Bush fan in United States is more female, around 35.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Discount stores.

Category: Music & Radio · Type: Person · Subtype: Radio host

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Billy Bush profile in United States.

Audience size
339K
in United States
Gender
80.8%♀
19.2% male
Age
35.7
average years
Country rank
#45364
Person in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Billy Bush fans

80.8% are female, 19.2% are male, average age 35.7.

Fig. 02

Gender split

80.8%
Female
19.2%
Male
Demographic split for Billy Bush audience in United States
MetricValue
Female80.8%
Male19.2%
Average age35.7
Estimated audience size339,117
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Billy Bush audience in United States
Age bracketShare%
16-1927%
20-2923%
30-3918%
40-4921%
50+11%
Fig. 04

Worldwide distribution

96.1%

of the worldwide Billy Bush audience comes from United States.

Worldwide audience distribution share by country for Billy Bush
CountryShare
United States96.1%
Germany2.7%
Italy1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Billy Bush audience in United States is strongest.

Fig. 05

Top regions by affinity

Billy Bush fans by region: top regions in United States
#RegionReachAffinity×
01Maine~2K2.16×
02Rhode Island~1K1.52×
03Massachusetts~8K1.35×
04Connecticut~4K1.28×
05New Hampshire~2K1.28×
06Missouri~6K1.13×
07Oregon~4K1.12×
08Idaho~2K1.11×
09Michigan~9K1.08×
10New Jersey~8K1.07×
11Arizona~7K1.06×
12California~30K1.04×
13Washington, District of Columbia<1K1.04×
14Nebraska~2K1.03×
15Montana<1K1.03×
16Delaware<1K1.03×
17Washington~6K1.02×
18New York~20K1.01×
19Minnesota~4K1.01×
20Tennessee~6K0.99×
21South Carolina~5K0.99×
22Illinois~10K0.98×
23Vermont<1K0.98×
24Florida~20K0.97×
25Pennsylvania~10K0.97×
26Oklahoma~3K0.97×
27Ohio~9K0.96×
28Virginia~7K0.96×
29Indiana~5K0.95×
30Maryland~5K0.95×
31Kansas~2K0.95×
32Wisconsin~4K0.94×
33Utah~3K0.94×
34Alabama~4K0.93×
35North Carolina~8K0.92×
36Kentucky~3K0.92×
37Nevada~3K0.92×
38Mississippi~2K0.92×
39Iowa~2K0.92×
40West Virginia~1K0.92×
41South Dakota<1K0.91×
42Arkansas~2K0.89×
43North Dakota<1K0.89×
44Georgia~8K0.87×
45Colorado~4K0.87×
46Louisiana~3K0.85×
47Alaska<1K0.85×
48Texas~20K0.78×
49New Mexico~1K0.78×
50Hawaii<1K0.75×
Fig. 06

Affinity by region

Affinity by region — Billy Bush, United States
0.75×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Billy Bush audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Billy Bush audience
#·InterestCategoryAffinity×
01Weather forecastingHome & Garden4.83×
02QVCMovies & TV4.55×
03Mineral waterFood & Beverages4.26×
04Discount storesShopping3.68×
05Anne HathawayMovies & TV3.26×
06FedExBusiness & Career2.90×
07MassageHealth2.81×
08Shopping mallsShopping2.63×
09Pizza HutFood & Beverages2.32×
10Mortgage loansBusiness & Career2.25×
11SubwayFood & Beverages2.17×
12Domino's PizzaFood & Beverages2.10×
13TV talkshowsMovies & TV2.07×
14TMZInternet & Social Media1.94×
15PinterestInternet & Social Media1.83×
16McDonald'sFood & Beverages1.80×
17AirbnbTravel & Leisure1.78×
18IKEAHome & Garden1.66×
19StarbucksFood & Beverages1.63×
20BarbecueFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Billy Bush audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Billy Bush audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.85×
Price SensitivityPREMIUM1.62×
Urban LifestyleOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Billy Bush audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.80×
Pet OwnershipJOY0.87×
Early Adopter MentalityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Billy Bush have in United States?

Billy Bush has an estimated audience of 339,117 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Billy Bush fans?

80.8% of Billy Bush fans are female, 19.2% are male, with an average age of 35.7 years.

03

Which brands do Billy Bush fans like most?

Billy Bush fans show strongest brand affinity for Discount stores (3.68×), Weather forecasting (4.83×), and QVC (4.55×) over the country average.

04

Where do Billy Bush fans live in United States?

Billy Bush fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Billy Bush fans also like?

Beyond Billy Bush itself, the audience over-indexes on Weather forecasting (4.83×), QVC (4.55×), Shopping malls (2.63×), and Pizza Hut (2.32×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Billy Bush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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