Bison Audience in United States

Bison logo

Bison has an estimated audience of 2,721,934 people in United States. 48.9% are female, 51.1% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: Israel, Urban Outfitters, Minnesota, Pillow, Jeep Wagoneer.

The average Bison fan in United States is 44.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Urban Outfitters, Minnesota, with strongest over-indexing on Israel (4.63× the country average). Demographically, the Bison audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Bison fans

Demographic split for Bison audience in United States
MetricValue
Female48.9%
Male51.1%
Average age44.9
Estimated audience size2,721,934

Audience persona

The typical Bison fan in United States is balanced, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Bison in United States
RegionReachAffinity
California286,0190.96×
Texas216,2420.92×
Florida156,3440.85×
New York147,9060.97×
Pennsylvania72,0190.79×
Illinois71,9480.79×
Georgia70,2780.84×
North Carolina64,9490.79×
Ohio62,8030.75×
Colorado56,5391.32×
Washington56,4961.03×
Michigan53,6220.75×
New Jersey51,2960.74×
Virginia49,1070.74×
Arizona47,6640.86×
Tennessee47,6560.87×
Indiana41,0200.82×
Massachusetts40,2650.75×
Maryland36,2720.78×
Minnesota35,8970.92×
Oklahoma35,1521.16×
Missouri35,0530.8×
Utah32,3751.33×
Wisconsin29,5800.72×
Oregon27,9010.89×
South Carolina27,8940.68×
Alabama26,8720.71×
Kentucky26,3380.77×
Louisiana24,8710.71×
Nevada22,3240.85×
Montana21,2612.82×
Connecticut20,5970.75×
Kansas20,4410.95×
Idaho17,8471.31×
Arkansas17,7500.79×
Iowa16,9950.76×
Mississippi16,1840.72×
North Dakota14,7902.64×
Wyoming13,2883.29×
Nebraska13,0420.96×
New Mexico12,3340.9×
South Dakota11,8151.88×
Delaware9,7161.29×
West Virginia9,3750.74×
Hawaii7,8090.67×
Washington, District of Columbia7,6940.94×
New Hampshire7,3170.68×
Maine6,6020.68×
Alaska6,4331.1×
Rhode Island5,1620.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bison audience
BrandAffinityCategory
Israel4.63×Travel & Leisure
Urban Outfitters2.45×Shopping
Minnesota1.94×Travel & Leisure
Pillow2.14×Home & Garden
Jeep Wagoneer5.01×Cars & Mobility
MK3.53×Music & Radio
Nebraska Cornhuskers football3×Sports
Jeep Grand Cherokee (WJ)4.79×Cars & Mobility
Natural rubber1.58×Cars & Mobility
3D printing1.93×Technology & Electronics
Kerala3.94×Travel & Leisure
Nebraska1.51×Travel & Leisure
Sinaloa1.98×Travel & Leisure
Jesse Plemons1.71×Movies & TV
Queens College, City University of New York3.62×Business & Career
Home staging2.56×Home & Garden
Glossier2.6×Beauty & Wellness
Tech News4.42×Technology & Electronics
Jennifer Meyer6.91×Fashion & Accessoires
JamBase5.26×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bison audience
TraitClusterScore
PatriotismCONSERVATISM2.38
Risk AppetiteTHRILL2.25
Luxury OrientationPREMIUM1.74
DIY MentalityTHRILL1.54
Community OrientationOPEN1.52
ExtroversionTHRILL1.48

Worldwide distribution

Worldwide audience distribution share by country for Bison
CountryShare
United States58.8%
Canada5.2%
United Kingdom3.2%

See Bison audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Bison have in United States?

Bison has an estimated audience of 2,721,934 people in United States, concentrated in California and Texas.

What is the gender split and age of Bison fans?

48.9% of Bison fans are female, 51.1% are male, with an average age of 44.9 years.

Which brands do Bison fans like most?

Bison fans show strongest brand affinity for Israel (4.63×), Urban Outfitters (2.45×), and Minnesota (1.94×) over the country average.

Where do Bison fans live in United States?

Bison fans in United States are most concentrated in California (reach 286,019), Texas (reach 216,242), and Florida (reach 156,344). These three regions account for the largest share of the active audience.

What other brands do Bison fans also like?

Beyond Bison itself, the audience over-indexes on Urban Outfitters (2.45×), Minnesota (1.94×), Pillow (2.14×), and Jeep Wagoneer (5.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bison. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.