Black Diamond Equipment Audience in United States

Black Diamond Equipment logo

Black Diamond Equipment has an estimated audience of 693,523 people in United States. 48.8% are female, 51.2% are male, average age 38.4. Top regions: Utah, California, Colorado. Top brand affinities: Alaska, Igor Stravinsky, Natural rubber, Sailor, Mothercare.

The average Black Diamond Equipment fan in United States is 38.4 years old, balanced, and lives primarily in Utah. The audience is concentrated in Utah, California, Colorado. Top brand affinities include Alaska, Igor Stravinsky, Natural rubber, with strongest over-indexing on Alaska (2.08× the country average). Demographically, the Black Diamond Equipment audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Black Diamond Equipment fans

Demographic split for Black Diamond Equipment audience in United States
MetricValue
Female48.8%
Male51.2%
Average age38.4
Estimated audience size693,523

Audience persona

The typical Black Diamond Equipment fan in United States is balanced, around 38.4 years old, with strong Sustainability tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Black Diamond Equipment in United States
RegionReachAffinity
Utah71,88211.57×
California33,3620.44×
Colorado32,2082.95×
Washington26,4091.9×
New York14,2090.37×
Texas12,8160.21×
Wyoming10,46110.18×
Pennsylvania9,8600.42×
Oregon7,8530.99×
Florida7,2030.15×
Illinois6,7390.29×
Virginia6,5660.39×
Massachusetts6,3980.47×
North Carolina6,0790.29×
Idaho6,0271.73×
Michigan5,2990.29×
Arizona5,1260.36×
Ohio4,9060.23×
Montana4,6702.43×
Georgia4,2620.2×
Tennessee3,9620.28×
New Jersey3,7310.21×
Nevada3,7090.55×
Minnesota3,6480.37×
Alaska3,3482.26×
Vermont3,1982.63×
Indiana3,0430.24×
Wisconsin2,9970.29×
Maryland2,9820.25×
New Hampshire2,8151.03×
Kentucky2,7170.31×
Connecticut2,7030.39×
Missouri2,4560.22×
South Carolina2,3720.23×
Maine2,1340.86×
West Virginia2,0130.62×
New Mexico1,9090.55×
Alabama1,7120.18×
Hawaii1,3450.45×
Arkansas1,3130.23×
Oklahoma1,2840.17×
Iowa1,1230.2×
Louisiana1,1170.12×
Kansas1,0700.2×
Mississippi9610.17×
Nebraska9350.27×
Washington, District of Columbia7530.36×
South Dakota7330.46×
Rhode Island6790.31×
North Dakota6120.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black Diamond Equipment audience
BrandAffinityCategory
Alaska2.08×Travel & Leisure
Igor Stravinsky19.2×Music & Radio
Natural rubber2.02×Cars & Mobility
Sailor3.12×Travel & Leisure
Mothercare1.55×Kids & Family
Necktie2.29×Fashion & Accessoires
Grand Prairie, Texas3.4×Travel & Leisure
Information technology consulting2.99×Technology & Electronics
Highland games3.84×Sports
Business English2.24×Business & Career
Hypertext2.22×Technology & Electronics
WESH 2 News1.79×Movies & TV
Google Analytics1.74×Internet & Social Media
Church Community Builder18.77×Technology & Electronics
Atkins diet1.75×Health
Mariel Hemingway3.37×Fashion & Accessoires
Bruklinas5.7×Travel & Leisure
Cachorro1.75×Pets & Animals
Bruklinas5.21×Travel & Leisure
Academy Award for Best Production Design4.98×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black Diamond Equipment audience
TraitClusterScore
SustainabilityBALANCE3.2
Sports ActivityPOWER2.43
Luxury OrientationPREMIUM2.01
Design AffinityPREMIUM1.86
TravellingTHRILL1.7
Early Adopter MentalityPOWER1.52

Worldwide distribution

Worldwide audience distribution share by country for Black Diamond Equipment
CountryShare
United States99.0%
Poland0.2%
Indonesia0.1%

See Black Diamond Equipment audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Black Diamond Equipment have in United States?

Black Diamond Equipment has an estimated audience of 693,523 people in United States, concentrated in Utah and California.

What is the gender split and age of Black Diamond Equipment fans?

48.8% of Black Diamond Equipment fans are female, 51.2% are male, with an average age of 38.4 years.

Which brands do Black Diamond Equipment fans like most?

Black Diamond Equipment fans show strongest brand affinity for Alaska (2.08×), Igor Stravinsky (19.2×), and Natural rubber (2.02×) over the country average.

Where do Black Diamond Equipment fans live in United States?

Black Diamond Equipment fans in United States are most concentrated in Utah (reach 71,882), California (reach 33,362), and Colorado (reach 32,208). These three regions account for the largest share of the active audience.

What other brands do Black Diamond Equipment fans also like?

Beyond Black Diamond Equipment itself, the audience over-indexes on Igor Stravinsky (19.2×), Natural rubber (2.02×), Sailor (3.12×), and Mothercare (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Black Diamond Equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.