Black History Month Audience in United States

Black History Month logo

Black History Month has an estimated audience of 4,224,650 people in United States. 61.7% are female, 38.3% are male, average age 35.2. Top regions: Texas, California, Florida. Top brand affinities: Historic site, Vocal harmony, UK garage, Guitarist (magazine), Natural rubber.

The average Black History Month fan in United States is 35.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Historic site, Vocal harmony, UK garage, with strongest over-indexing on Historic site (6.35× the country average). Demographically, the Black History Month audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Event

Demographics of Black History Month fans

Demographic split for Black History Month audience in United States
MetricValue
Female61.7%
Male38.3%
Average age35.2
Estimated audience size4,224,650

Audience persona

The typical Black History Month fan in United States is more female, around 35.2 years old, with strong Sustainability tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Black History Month in United States
RegionReachAffinity
Texas454,5531.25×
California450,1150.97×
Florida368,6841.29×
New York279,8871.19×
Georgia226,7041.74×
North Carolina189,3571.49×
Illinois175,3991.25×
Pennsylvania154,1141.08×
Virginia149,6751.45×
Ohio138,4311.06×
Maryland121,4491.67×
New Jersey120,0771.12×
Tennessee97,7571.15×
Michigan94,2990.85×
South Carolina90,1121.42×
Louisiana87,0881.6×
Massachusetts85,2291.02×
Washington82,8820.98×
Indiana78,3471.02×
Missouri75,1461.1×
Wisconsin59,8790.94×
Kentucky57,5821.09×
Alabama57,3500.97×
Arizona55,0010.64×
Colorado54,1540.81×
Minnesota53,8630.89×
Mississippi53,3231.53×
Oklahoma46,6560.99×
Connecticut46,2201.09×
Oregon40,8570.84×
Arkansas40,2641.16×
Nevada37,4270.92×
Kansas29,8350.9×
Iowa28,0500.81×
Utah23,4550.62×
Washington, District of Columbia21,7321.71×
Nebraska17,2650.81×
West Virginia17,0990.87×
New Mexico14,3220.68×
Delaware14,0141.2×
New Hampshire11,7940.71×
Maine11,4580.76×
Idaho11,3550.54×
Hawaii11,1860.62×
Rhode Island11,1590.83×
Montana6,0800.52×
North Dakota5,5210.64×
South Dakota5,4850.56×
Vermont5,0550.68×
Alaska4,7450.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black History Month audience
BrandAffinityCategory
Historic site6.35×Arts & Culture
Vocal harmony4.3×Music & Radio
UK garage5.03×Music & Radio
Guitarist (magazine)9.28×Music & Radio
Natural rubber1.68×Cars & Mobility
Grinch3.15×Movies & TV
Israel1.6×Travel & Leisure
Monmouth County, New Jersey6.59×Travel & Leisure
Fairy godmother5.04×Literature
Governor of Michigan4.43×Politics & Society
Goop3.18×Internet & Social Media
On the Border Mexican Grill & Cantina4.01×Food & Beverages
JDSU1.72×Business & Career
Harlow6.19×Travel & Leisure
Tierra Cali3.89×Travel & Leisure
Staycation1.65×Home & Garden
Jesse Plemons1.71×Movies & TV
Kodansha11.98×Literature
Mathcore3.87×Music & Radio
Hipster4.43×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black History Month audience
TraitClusterScore
SustainabilityBALANCE1.57
Luxury OrientationPREMIUM1.48
Urban LifestyleOPEN1.38
Risk AppetiteTHRILL1.34
LGBTQ+ IdentityOPEN1.32
MindfulnessBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Black History Month
CountryShare
United States68.4%
United Kingdom9.1%
Canada4.3%

See Black History Month audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Black History Month have in United States?

Black History Month has an estimated audience of 4,224,650 people in United States, concentrated in Texas and California.

What is the gender split and age of Black History Month fans?

61.7% of Black History Month fans are female, 38.3% are male, with an average age of 35.2 years.

Which brands do Black History Month fans like most?

Black History Month fans show strongest brand affinity for Historic site (6.35×), Vocal harmony (4.3×), and UK garage (5.03×) over the country average.

Where do Black History Month fans live in United States?

Black History Month fans in United States are most concentrated in Texas (reach 454,553), California (reach 450,115), and Florida (reach 368,684). These three regions account for the largest share of the active audience.

What other brands do Black History Month fans also like?

Beyond Black History Month itself, the audience over-indexes on Vocal harmony (4.3×), UK garage (5.03×), Guitarist (magazine) (9.28×), and Natural rubber (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Black History Month. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.