Rascasse Audience Intelligence

Black History Month Audience in United States

A data profile of the people who buy, follow and care about Black History Month in United States — modelled from more than twelve digital signal sources. Black History Month has an estimated audience of 4,224,604 people in United States.

#88among Event in United States#506in Politics & Society

The average Black History Month fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Voice, Teyana Taylor, Brittany Snow, with strongest over-indexing on Google Voice (10.46× the country average).

Demographically, the Black History Month audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Black History Month fan in United States is more female, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Google Voice.

Category: Politics & Society · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Black History Month profile in United States.

Audience size
4.2M
in United States
Gender
61.7%♀
38.3% male
Age
35.2
average years
Country rank
#7673
Event in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Black History Month fans

61.7% are female, 38.3% are male, average age 35.2.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Black History Month audience in United States
MetricValue
Female61.7%
Male38.3%
Average age35.2
Estimated audience size4,224,604
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Black History Month audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3917%
40-4916%
50+15%
Fig. 04

Worldwide distribution

68.3%

of the worldwide Black History Month audience comes from United States.

Worldwide audience distribution share by country for Black History Month
CountryShare
United States68.3%
United Kingdom9.1%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Black History Month audience in United States is strongest.

Fig. 05

Top regions by affinity

Black History Month fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K1.77×
02Maryland~100K1.71×
03Louisiana~90K1.71×
04Mississippi~60K1.68×
05Washington, District of Columbia~20K1.61×
06North Carolina~200K1.50×
07South Carolina~90K1.49×
08Virginia~100K1.34×
09Alabama~80K1.33×
10Illinois~200K1.29×
11Delaware~20K1.29×
12New Jersey~100K1.26×
13Texas~500K1.25×
14Florida~400K1.22×
15Arkansas~40K1.22×
16New York~300K1.19×
17Pennsylvania~200K1.12×
18Connecticut~50K1.08×
19Missouri~70K1.06×
20Kentucky~60K1.06×
21Ohio~100K1.05×
22Tennessee~90K1.05×
23Indiana~80K1.04×
24California~500K0.98×
25Oklahoma~50K0.98×
26Michigan~100K0.97×
27Massachusetts~80K0.95×
28Wisconsin~60K0.93×
29Washington~80K0.92×
30Nevada~40K0.90×
31Kansas~30K0.87×
32West Virginia~20K0.86×
33Minnesota~50K0.85×
34Rhode Island~10K0.82×
35Oregon~40K0.81×
36Nebraska~20K0.78×
37Colorado~50K0.76×
38Iowa~30K0.76×
39Maine~10K0.74×
40Vermont~5K0.73×
41Alaska~6K0.72×
42Arizona~60K0.70×
43New Mexico~10K0.70×
44North Dakota~6K0.69×
45New Hampshire~10K0.68×
46Hawaii~10K0.64×
47South Dakota~6K0.64×
48Montana~7K0.59×
49Utah~20K0.58×
50Idaho~10K0.55×
Fig. 06

Affinity by region

Affinity by region — Black History Month, United States
0.55×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Black History Month audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Black History Month audience
#·InterestCategoryAffinity×
01Miyamoto MusashiPolitics & Society12.94×
02Google VoiceTechnology & Electronics10.46×
03Luther VandrossMusic & Radio8.15×
04Teyana TaylorMovies & TV7.74×
05John GoodmanMovies & TV7.38×
06Tyler PerryMovies & TV6.76×
07Brittany SnowMovies & TV6.57×
08Nia LongMovies & TV6.35×
09MelaninBeauty & Wellness4.74×
10Sustainable energyHome & Garden2.68×
11Hair ExtensionsBeauty & Wellness2.50×
12Motivational speakingBusiness & Career2.48×
13StreetwearFashion & Accessoires2.22×
14TMZInternet & Social Media2.14×
15InnovationBusiness & Career2.08×
16Hair careBeauty & Wellness1.99×
17ActivismPolitics & Society1.99×
18Self-loveHealth1.93×
19Skin careBeauty & Wellness1.73×
20Dollar GeneralShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Black History Month audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Black History Month audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
Career OrientationPOWER1.66×
SustainabilityBALANCE1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Black History Month audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Pet OwnershipJOY0.92×
Early Adopter MentalityPOWER0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Black History Month have in United States?

Black History Month has an estimated audience of 4,224,604 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Black History Month fans?

61.7% of Black History Month fans are female, 38.3% are male, with an average age of 35.2 years.

03

Which brands do Black History Month fans like most?

Black History Month fans show strongest brand affinity for Google Voice (10.46×), Teyana Taylor (7.74×), and Brittany Snow (6.57×) over the country average.

04

Where do Black History Month fans live in United States?

Black History Month fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Black History Month fans also like?

Beyond Black History Month itself, the audience over-indexes on Teyana Taylor (7.74×), Brittany Snow (6.57×), Tyler Perry (6.76×), and TMZ (2.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Black History Month audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Black History Month. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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