Blindspot (TV series) Audience in United States

Blindspot (TV series) logo

Blindspot (TV series) has an estimated audience of 3,326,068 people in United States. 60.0% are female, 40.0% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Whataburger, Nebraska, Saving, Mortgage insurance.

The average Blindspot (TV series) fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Whataburger, Nebraska, with strongest over-indexing on Alaska (1.84× the country average). Demographically, the Blindspot (TV series) audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Extroversion, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Blindspot (TV series) fans

Demographic split for Blindspot (TV series) audience in United States
MetricValue
Female60.0%
Male40.0%
Average age42.3
Estimated audience size3,326,068

Audience persona

The typical Blindspot (TV series) fan in United States is more female, around 42.3 years old, with strong Extroversion tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Blindspot (TV series) in United States
RegionReachAffinity
California330,0400.9×
Texas282,3250.99×
Florida268,2541.19×
New York190,0941.02×
Georgia116,2921.13×
North Carolina115,3061.15×
Pennsylvania113,6911.02×
Ohio105,8281.03×
Illinois97,9480.88×
Virginia87,5181.08×
New Jersey86,8681.03×
Michigan85,0830.98×
Tennessee71,4121.07×
Washington70,4031.06×
Arizona67,8041×
Massachusetts62,9020.96×
Indiana62,3231.03×
Maryland60,2141.05×
Missouri57,2791.07×
South Carolina56,9911.14×
Alabama54,4161.17×
Minnesota49,9211.05×
Wisconsin48,2680.96×
Colorado47,1500.9×
Louisiana46,8541.09×
Kentucky46,1761.11×
Oregon39,5921.04×
Oklahoma37,5801.02×
Connecticut35,6711.07×
Utah32,2761.08×
Mississippi31,9801.17×
Arkansas30,8341.13×
Nevada28,8510.9×
Iowa27,1110.99×
Kansas26,2951×
Idaho17,6191.06×
Nebraska15,9560.96×
West Virginia15,0960.97×
New Hampshire13,8971.06×
Hawaii13,1040.92×
New Mexico12,2700.74×
Maine12,1131.02×
Rhode Island9,0940.86×
Montana8,5450.93×
Delaware8,4430.92×
Washington, District of Columbia7,6410.76×
South Dakota7,2070.94×
Alaska6,3960.9×
North Dakota6,3670.93×
Vermont5,2030.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blindspot (TV series) audience
BrandAffinityCategory
Alaska1.84×Travel & Leisure
Whataburger1.73×Food & Beverages
Nebraska1.88×Travel & Leisure
Saving1.59×Business & Career
Mortgage insurance1.97×Business & Career
N1 road (South Africa)1.56×Travel & Leisure
Google Analytics1.75×Internet & Social Media
REO Speedwagon2.1×Music & Radio
Tuscany1.83×Travel & Leisure
Temple Grandin1.96×Literature
English literature1.73×Literature
Nielsen Corporation4.62×Business & Career
Assassin's Creed II1.74×Games
The Professor (Gilligan's Island)3.3×
Temple Grandin1.77×Literature
Mike Conley, Jr.1.93×Sports
Buenavista (Madrid)1.96×Travel & Leisure
Gary Clark, Jr.2.87×Music & Radio
Nasal cavity1.65×Health
Ironmongery1.79×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blindspot (TV series) audience
TraitClusterScore
ExtroversionTHRILL1.39
DIY MentalityTHRILL1.25
Convenience OrientationPREMIUM1.23
Community OrientationOPEN1.2
Career OrientationPOWER1.19
Early Adopter MentalityPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Blindspot (TV series)
CountryShare
United States60.6%
India5.6%
United Kingdom4.3%

See Blindspot (TV series) audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Blindspot (TV series) have in United States?

Blindspot (TV series) has an estimated audience of 3,326,068 people in United States, concentrated in California and Texas.

What is the gender split and age of Blindspot (TV series) fans?

60.0% of Blindspot (TV series) fans are female, 40.0% are male, with an average age of 42.3 years.

Which brands do Blindspot (TV series) fans like most?

Blindspot (TV series) fans show strongest brand affinity for Alaska (1.84×), Whataburger (1.73×), and Nebraska (1.88×) over the country average.

Where do Blindspot (TV series) fans live in United States?

Blindspot (TV series) fans in United States are most concentrated in California (reach 330,040), Texas (reach 282,325), and Florida (reach 268,254). These three regions account for the largest share of the active audience.

What other brands do Blindspot (TV series) fans also like?

Beyond Blindspot (TV series) itself, the audience over-indexes on Whataburger (1.73×), Nebraska (1.88×), Saving (1.59×), and Mortgage insurance (1.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blindspot (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.