Rascasse Audience Intelligence

Blindspot (TV series) Audience in United States

A data profile of the people who buy, follow and care about Blindspot (TV series) in United States — modelled from more than twelve digital signal sources. Blindspot (TV series) has an estimated audience of 2,513,843 people in United States.

#21among Action in United States#629among Movie / TV Show / Series in United States#1720in Movies & TV

The average Blindspot (TV series) fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, QVC, Weather forecasting, with strongest over-indexing on FedEx (3.61× the country average).

Demographically, the Blindspot (TV series) audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blindspot (TV series) fan in United States is more female, around 42.3 years old, with strong Convenience Orientation tendencies and a notable affinity for FedEx.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blindspot (TV series) profile in United States.

Audience size
2.5M
in United States
Gender
60.0%♀
40.0% male
Age
42.3
average years
Country rank
#11878
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-77%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blindspot (TV series) viewers

60.0% are female, 40.0% are male, average age 42.3.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Blindspot (TV series) audience in United States
MetricValue
Female60.0%
Male40.0%
Average age42.3
Estimated audience size2,513,843
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Blindspot (TV series) audience in United States
Age bracketShare%
16-197%
20-2917%
30-3927%
40-4934%
50+15%
Fig. 04

Worldwide distribution

54.2%

of the worldwide Blindspot (TV series) audience comes from United States.

Worldwide audience distribution share by country for Blindspot (TV series)
CountryShare
United States54.2%
India5.6%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blindspot (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Blindspot (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~60K1.24×
02Mississippi~30K1.23×
03Louisiana~50K1.21×
04Arkansas~30K1.17×
05South Carolina~60K1.15×
06North Carolina~100K1.12×
07Kentucky~50K1.12×
08Georgia~100K1.11×
09Missouri~60K1.10×
10Tennessee~70K1.08×
11New Hampshire~10K1.08×
12West Virginia~20K1.07×
13Maine~10K1.07×
14Florida~200K1.05×
15Ohio~100K1.04×
16Connecticut~30K1.04×
17Iowa~30K1.04×
18Kansas~30K1.04×
19Michigan~90K1.03×
20Indiana~60K1.03×
21Oklahoma~40K1.03×
22Utah~30K1.03×
23Idaho~20K1.03×
24North Dakota~7K1.03×
25Minnesota~50K1.02×
26Pennsylvania~100K1.01×
27Maryland~60K1.01×
28Montana~9K1.01×
29Delaware~9K1.01×
30Wisconsin~50K1.00×
31Arizona~70K0.99×
32Alaska~7K0.99×
33Virginia~80K0.98×
34Nebraska~20K0.98×
35South Dakota~7K0.97×
36Washington~60K0.95×
37Massachusetts~60K0.95×
38Vermont~6K0.95×
39Oregon~40K0.94×
40New York~200K0.93×
41New Jersey~80K0.92×
42Texas~300K0.90×
43Rhode Island~9K0.89×
44Illinois~90K0.85×
45Colorado~40K0.84×
46Nevada~30K0.84×
47New Mexico~10K0.80×
48Hawaii~10K0.79×
49California~300K0.77×
50Washington, District of Columbia~7K0.74×
Fig. 06

Affinity by region

Affinity by region — Blindspot (TV series), United States
0.74×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blindspot (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blindspot (TV series) audience
#·InterestCategoryAffinity×
01Henry CavillMovies & TV5.21×
02QVCMovies & TV4.58×
03Weather forecastingHome & Garden4.58×
04Anne HathawayMovies & TV4.09×
05Soap operaMovies & TV3.62×
06FedExBusiness & Career3.61×
07True DetectiveMovies & TV3.46×
08Renewable energyBusiness & Career3.22×
09Sustainable energyHome & Garden3.21×
10Discount storesShopping2.77×
11Solar energyHome & Garden2.47×
12Britney SpearsMusic & Radio2.45×
13Mortgage loansBusiness & Career2.38×
14SubwayFood & Beverages2.27×
15Pizza HutFood & Beverages2.21×
16Shopping mallsShopping2.12×
17PinterestInternet & Social Media1.93×
18TMZInternet & Social Media1.87×
19McDonald'sFood & Beverages1.75×
20AirbnbTravel & Leisure1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blindspot (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blindspot (TV series) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.48×
Price SensitivityPREMIUM1.87×
Family OrientationCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blindspot (TV series) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.57×
IndulgenceJOY0.68×
MindfulnessBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blindspot (TV series) have in United States?

Blindspot (TV series) has an estimated audience of 2,513,843 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Blindspot (TV series) viewers?

60.0% of Blindspot (TV series) fans are female, 40.0% are male, with an average age of 42.3 years.

03

Which brands do Blindspot (TV series) fans like most?

Blindspot (TV series) fans show strongest brand affinity for FedEx (3.61×), QVC (4.58×), and Weather forecasting (4.58×) over the country average.

04

Where do Blindspot (TV series) fans live in United States?

Blindspot (TV series) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Blindspot (TV series) fans also like?

Beyond Blindspot (TV series) itself, the audience over-indexes on QVC (4.58×), Weather forecasting (4.58×), Pinterest (1.93×), and Mortgage loans (2.38×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Blindspot (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blindspot (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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