Blue-collar worker Audience in United States
Blue-collar worker has an estimated audience of 2,274,961 people in United States. 32.0% are female, 68.0% are male, average age 40.4. Top brand affinities: Lulu 黃路梓茵, Urban Outfitters, Israel, Vocal harmony, MK.
Top brand affinities include Lulu 黃路梓茵, Urban Outfitters, Israel, with strongest over-indexing on Lulu 黃路梓茵 (7.02× the country average). Demographically, the Blue-collar worker audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Career Orientation.
Category: Business & Career · Type: Topic
Demographics of Blue-collar worker fans
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 40.4 |
| Estimated audience size | 2,274,961 |
Audience persona
The typical Blue-collar worker fan in United States is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Lulu 黃路梓茵.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 7.02× | Movies & TV |
| Urban Outfitters | 3.05× | Shopping |
| Israel | 2.39× | Travel & Leisure |
| Vocal harmony | 3.97× | Music & Radio |
| MK | 3.43× | Music & Radio |
| Governor of Michigan | 5.52× | Politics & Society |
| Hipster | 7.02× | Politics & Society |
| 3D printing | 1.7× | Technology & Electronics |
| Unique Gifts | 1.51× | Shopping |
| WESH | 3.09× | Movies & TV |
| Grinch | 2.5× | Movies & TV |
| N1 road (South Africa) | 2.57× | Travel & Leisure |
| Hog Hunting | 2.03× | Sports |
| Jesse Plemons | 2.01× | Movies & TV |
| ABC 7 Chicago | 2.42× | Movies & TV |
| Wok | 3.65× | Food & Beverages |
| Hibachi | 4.06× | Food & Beverages |
| Birthday Gifts | 1.65× | Kids & Family |
| Historic site | 2.18× | Arts & Culture |
| Superior Hiking Trail | 7.02× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.53 |
| Career Orientation | POWER | 1.61 |
| Need for Security | CONSERVATISM | 1.46 |
| Individualism | JOY | 1.43 |
| Family Orientation | CONSERVATISM | 1.26 |
| Risk Appetite | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.3% |
| Japan | 7.6% |
| Taiwan | 5.4% |
See Blue-collar worker audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Blue-collar worker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.