Rascasse Audience Intelligence

Blue Cross Blue Shield of Michigan Audience in United States

A data profile of the people who buy, follow and care about Blue Cross Blue Shield of Michigan in United States — modelled from more than twelve digital signal sources. Blue Cross Blue Shield of Michigan has an estimated audience of 631,945 people in United States.

#11among Non-governmental organization in United States#337among NGO / Political Party in United States#1988in Business & Career

The average Blue Cross Blue Shield of Michigan fan in United States is 49.6 years old, balanced, and lives primarily in Michigan.

The audience is concentrated in Michigan, Florida, Texas.

Top brand affinities include Key Food, NASDAQ, UBS, with strongest over-indexing on Key Food (45.91× the country average).

Demographically, the Blue Cross Blue Shield of Michigan audience skews balanced with an average age of 49.6, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blue Cross Blue Shield of Michigan fan in United States is balanced, around 49.6 years old, with strong Career Orientation tendencies and a notable affinity for Key Food.

Category: Business & Career · Type: NGO / Political Party · Subtype: Non-governmental organization

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blue Cross Blue Shield of Michigan profile in United States.

Audience size
632K
in United States
Gender
54.8%♀
45.2% male
Age
49.6
average years
Country rank
#31824
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blue Cross Blue Shield of Michigan fans

54.8% are female, 45.2% are male, average age 49.6.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Blue Cross Blue Shield of Michigan audience in United States
MetricValue
Female54.8%
Male45.2%
Average age49.6
Estimated audience size631,945
Fig. 03

Age distribution

Ø 49.6
average years
Age distribution of the Blue Cross Blue Shield of Michigan audience in United States
Age bracketShare%
16-194%
20-2910%
30-3915%
40-4918%
50+53%
Fig. 04

Worldwide distribution

97.9%

of the worldwide Blue Cross Blue Shield of Michigan audience comes from United States.

Worldwide audience distribution share by country for Blue Cross Blue Shield of Michigan
CountryShare
United States97.9%
Canada0.8%
India0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blue Cross Blue Shield of Michigan audience in United States is strongest.

Fig. 05

Top regions by affinity

Blue Cross Blue Shield of Michigan fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~500K29.80×
02Iowa~7K1.39×
03Indiana~10K0.99×
04Ohio~20K0.92×
05Illinois~20K0.89×
06Tennessee~10K0.88×
07Kentucky~7K0.85×
08Missouri~8K0.77×
09Alabama~7K0.75×
10Alaska~1K0.75×
11Vermont<1K0.73×
12North Dakota<1K0.70×
13South Dakota~1K0.69×
14Montana~1K0.65×
15West Virginia~2K0.62×
16Delaware~1K0.62×
17Rhode Island~1K0.60×
18Nebraska~2K0.59×
19Hawaii~2K0.59×
20New Hampshire~1K0.59×
21Maine~1K0.59×
22Kansas~3K0.58×
23Mississippi~3K0.57×
24Idaho~2K0.57×
25South Carolina~5K0.56×
26Wisconsin~5K0.56×
27New Mexico~2K0.54×
28Washington, District of Columbia~1K0.53×
29Arkansas~3K0.51×
30Florida~20K0.48×
31North Carolina~9K0.47×
32Arizona~6K0.47×
33Georgia~9K0.45×
34Oklahoma~3K0.45×
35Minnesota~4K0.43×
36Pennsylvania~9K0.42×
37Louisiana~3K0.42×
38Utah~2K0.42×
39Connecticut~3K0.41×
40Nevada~3K0.41×
41Oregon~3K0.40×
42Massachusetts~5K0.38×
43Colorado~4K0.38×
44Virginia~6K0.37×
45Texas~20K0.35×
46New York~10K0.34×
47Maryland~4K0.33×
48New Jersey~5K0.32×
49Washington~4K0.30×
50California~10K0.21×
Fig. 06

Affinity by region

Affinity by region — Blue Cross Blue Shield of Michigan, United States
0.21×1.00×29.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blue Cross Blue Shield of Michigan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blue Cross Blue Shield of Michigan audience
#·InterestCategoryAffinity×
01Crédit AgricoleBusiness & Career82.81×
02Key FoodShopping45.91×
03UBSBusiness & Career44.29×
04Abt ElectronicsShopping43.88×
05Fannie MaeBusiness & Career36.80×
06WellCareHealth29.77×
07AsurionBusiness & Career27.26×
08JPMorgan ChaseBusiness & Career24.68×
09Goldman SachsBusiness & Career19.14×
10FlightAwareTravel & Leisure15.71×
11Detroit Red WingsSports14.74×
12NASDAQBusiness & Career11.21×
13Michigan LotteryGames10.66×
14Dow Jones Industrial AverageBusiness & Career10.62×
15Detroit TigersSports9.71×
16Dominican RepublicTravel & Leisure9.67×
17Sustainable energyHome & Garden6.66×
18Renewable energyBusiness & Career6.56×
19FedExBusiness & Career6.21×
20Mortgage loansBusiness & Career4.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blue Cross Blue Shield of Michigan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blue Cross Blue Shield of Michigan audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.36×
Family OrientationCONSERVATISM2.99×
Convenience OrientationPREMIUM2.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blue Cross Blue Shield of Michigan audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
ExtroversionTHRILL0.82×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blue Cross Blue Shield of Michigan have in United States?

Blue Cross Blue Shield of Michigan has an estimated audience of 631,945 people in United States, concentrated in Michigan and Florida.

02

What is the gender split and age of Blue Cross Blue Shield of Michigan fans?

54.8% of Blue Cross Blue Shield of Michigan fans are female, 45.2% are male, with an average age of 49.6 years.

03

Which brands do Blue Cross Blue Shield of Michigan fans like most?

Blue Cross Blue Shield of Michigan fans show strongest brand affinity for Key Food (45.91×), NASDAQ (11.21×), and UBS (44.29×) over the country average.

04

Where do Blue Cross Blue Shield of Michigan fans live in United States?

Blue Cross Blue Shield of Michigan fans in United States are most concentrated in Michigan (reach ~500K), Florida (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Blue Cross Blue Shield of Michigan fans also like?

Beyond Blue Cross Blue Shield of Michigan itself, the audience over-indexes on NASDAQ (11.21×), UBS (44.29×), Detroit Tigers (9.71×), and FlightAware (15.71×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Blue Cross Blue Shield of Michigan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue Cross Blue Shield of Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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