Blue Cross Blue Shield of Michigan Audience in United States

Blue Cross Blue Shield of Michigan has an estimated audience of 635,061 people in United States. 54.8% are female, 45.2% are male, average age 49.6. Top regions: Michigan, Florida, Illinois. Top brand affinities: Google News, Capital One, Google Maps, Indeed.com, Key Food.

The average Blue Cross Blue Shield of Michigan fan in United States is 49.6 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, Florida, Illinois. Top brand affinities include Google News, Capital One, Google Maps, with strongest over-indexing on Google News (20.31× the country average). Demographically, the Blue Cross Blue Shield of Michigan audience skews balanced with an average age of 49.6, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party · Subtype: Non-governmental organization

Demographics of Blue Cross Blue Shield of Michigan fans

Demographic split for Blue Cross Blue Shield of Michigan audience in United States
MetricValue
Female54.8%
Male45.2%
Average age49.6
Estimated audience size635,061

Audience persona

The typical Blue Cross Blue Shield of Michigan fan in United States is balanced, around 49.6 years old, with strong Career Orientation tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Blue Cross Blue Shield of Michigan in United States
RegionReachAffinity
Michigan459,34227.66×
Florida20,9320.49×
Illinois19,5040.92×
Texas18,6690.34×
Ohio18,0930.92×
California13,8760.2×
Tennessee11,9440.94×
New York11,8600.33×
Indiana11,1620.96×
North Carolina9,0050.47×
Pennsylvania8,8440.41×
Georgia8,7940.45×
Missouri7,9940.78×
Iowa7,4261.42×
Kentucky7,1160.89×
Alabama7,0900.8×
Arizona5,8200.45×
Virginia5,3430.35×
South Carolina5,0950.53×
Wisconsin5,0060.52×
Massachusetts4,4800.36×
New Jersey4,4180.27×
Minnesota3,5610.39×
Colorado3,3280.33×
Kansas2,6540.53×
Maryland2,5680.24×
Washington2,5450.2×
Mississippi2,5250.48×
Oklahoma2,4810.35×
Louisiana2,1690.26×
Oregon2,1420.29×
Arkansas2,0690.4×
Connecticut1,6870.26×
Nebraska1,5840.5×
Utah1,5170.27×
Nevada1,4980.24×
West Virginia1,4170.48×
Idaho1,3270.42×
New Hampshire1,0750.43×
New Mexico7230.23×
Rhode Island7080.35×
Delaware7070.4×
South Dakota6520.44×
Hawaii6520.24×
Alaska6260.46×
Montana6250.35×
Maine6190.27×
Vermont5860.53×
Washington, District of Columbia5620.29×
North Dakota5500.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blue Cross Blue Shield of Michigan audience
BrandAffinityCategory
Google News20.31×News
Capital One10.42×Business & Career
Google Maps9.77×Internet & Social Media
Indeed.com10.11×Business & Career
Key Food42.22×Shopping
Enterprise Rent-A-Car11.26×Cars & Mobility
DuckDuckGo15.93×Internet & Social Media
Michigan Lottery14.84×Games
StubHub14.76×Travel & Leisure
Crédit Agricole102.96×Business & Career
CarGurus8.54×Cars & Mobility
MetLife25.32×Business & Career
WellCare39.32×Health
Ronnie Coleman23.33×Sports
FlightAware13.61×Travel & Leisure
Circle K8.94×Shopping
Apple Store9.8×Shopping
DeviantArt8.56×Internet & Social Media
Orlando Bloom16.67×Movies & TV
Lionel Richie19.76×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blue Cross Blue Shield of Michigan audience
TraitClusterScore
Career OrientationPOWER2.55
IndulgenceJOY1.5
Family OrientationCONSERVATISM1.35
Price SensitivityPREMIUM1.35
Convenience OrientationPREMIUM1.3
TravellingTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Blue Cross Blue Shield of Michigan
CountryShare
United States97.9%
Canada0.8%
India0.7%

See Blue Cross Blue Shield of Michigan audiences in other countries

More Non-governmental organization audiences in United States

Frequently asked questions

How many fans does Blue Cross Blue Shield of Michigan have in United States?

Blue Cross Blue Shield of Michigan has an estimated audience of 635,061 people in United States, concentrated in Michigan and Florida.

What is the gender split and age of Blue Cross Blue Shield of Michigan fans?

54.8% of Blue Cross Blue Shield of Michigan fans are female, 45.2% are male, with an average age of 49.6 years.

Which brands do Blue Cross Blue Shield of Michigan fans like most?

Blue Cross Blue Shield of Michigan fans show strongest brand affinity for Google News (20.31×), Capital One (10.42×), and Google Maps (9.77×) over the country average.

Where do Blue Cross Blue Shield of Michigan fans live in United States?

Blue Cross Blue Shield of Michigan fans in United States are most concentrated in Michigan (reach 459,342), Florida (reach 20,932), and Illinois (reach 19,504). These three regions account for the largest share of the active audience.

What other brands do Blue Cross Blue Shield of Michigan fans also like?

Beyond Blue Cross Blue Shield of Michigan itself, the audience over-indexes on Capital One (10.42×), Google Maps (9.77×), Indeed.com (10.11×), and Key Food (42.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue Cross Blue Shield of Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.