Blue Hawaii Audience in United States

Blue Hawaii logo

Blue Hawaii has an estimated audience of 732,588 people in United States. 63.1% are female, 36.9% are male, average age 46.1. Top regions: California, Texas, Florida. Top brand affinities: Goop, Grinch, Wok, Governor of Michigan, Israel.

The average Blue Hawaii fan in United States is 46.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Grinch, Wok, with strongest over-indexing on Goop (6.38× the country average). Demographically, the Blue Hawaii audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Movie / TV Show / Series

Demographics of Blue Hawaii fans

Demographic split for Blue Hawaii audience in United States
MetricValue
Female63.1%
Male36.9%
Average age46.1
Estimated audience size732,588

Audience persona

The typical Blue Hawaii fan in United States is more female, around 46.1 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Blue Hawaii in United States
RegionReachAffinity
California69,2070.86×
Texas58,8970.94×
Florida52,5891.06×
New York32,7730.8×
Hawaii25,8288.2×
North Carolina18,5700.84×
Pennsylvania18,4920.75×
Illinois16,7760.69×
Washington16,1031.1×
Ohio15,9960.71×
Georgia15,7590.7×
Arizona15,0401.01×
Massachusetts14,2680.99×
Michigan13,9900.73×
Tennessee13,8210.94×
Virginia13,3260.75×
New Jersey12,6880.68×
Indiana10,4730.78×
South Carolina9,9560.9×
Alabama9,7750.96×
Missouri9,1930.78×
Maryland9,1670.73×
Louisiana9,1530.97×
Wisconsin8,8440.8×
Colorado8,3230.72×
Oregon8,2080.98×
Nevada8,0481.14×
Kentucky7,7550.84×
Oklahoma6,8760.85×
Minnesota6,7780.65×
Connecticut6,2110.85×
Nebraska6,1521.67×
Mississippi5,3850.89×
Arkansas5,0950.84×
Kansas4,2050.73×
Utah4,1250.63×
Iowa3,9360.65×
New Hampshire3,5961.25×
West Virginia3,2470.95×
New Mexico3,0340.83×
Maine3,0141.15×
Idaho2,9610.81×
Rhode Island2,2840.98×
Alaska1,8091.15×
Delaware1,5810.78×
Montana1,4080.69×
Washington, District of Columbia1,3010.59×
Vermont1,0670.83×
North Dakota1,0470.7×
South Dakota1,0440.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blue Hawaii audience
BrandAffinityCategory
Goop6.38×Internet & Social Media
Grinch4.3×Movies & TV
Wok6.51×Food & Beverages
Governor of Michigan6.95×Politics & Society
Israel1.76×Travel & Leisure
Google Home4.87×Technology & Electronics
Grace Slick6.3×Music & Radio
headspace6.57×Health
Vocal harmony3.08×Music & Radio
Hibachi5.28×Food & Beverages
Cherish (group)6.32×Music & Radio
El Paso County, Colorado7.45×Travel & Leisure
ARCO1.63×Cars & Mobility
Fairy godmother4.1×Literature
Elsword8.78×Games
Hipster5.12×Politics & Society
TV Fanatic5.6×Movies & TV
No Escape (1994 film)5.83×Movies & TV
Home staging2.68×Home & Garden
Gran Torino3.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blue Hawaii audience
TraitClusterScore
ExtroversionTHRILL1.61
Family OrientationCONSERVATISM1.39
PatriotismCONSERVATISM1.36
Luxury OrientationPREMIUM1.33
Risk AppetiteTHRILL1.32
IndividualismJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Blue Hawaii
CountryShare
United States55.1%
United Kingdom9.8%
Canada6.7%

See Blue Hawaii audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Blue Hawaii have in United States?

Blue Hawaii has an estimated audience of 732,588 people in United States, concentrated in California and Texas.

What is the gender split and age of Blue Hawaii fans?

63.1% of Blue Hawaii fans are female, 36.9% are male, with an average age of 46.1 years.

Which brands do Blue Hawaii fans like most?

Blue Hawaii fans show strongest brand affinity for Goop (6.38×), Grinch (4.3×), and Wok (6.51×) over the country average.

Where do Blue Hawaii fans live in United States?

Blue Hawaii fans in United States are most concentrated in California (reach 69,207), Texas (reach 58,897), and Florida (reach 52,589). These three regions account for the largest share of the active audience.

What other brands do Blue Hawaii fans also like?

Beyond Blue Hawaii itself, the audience over-indexes on Grinch (4.3×), Wok (6.51×), Governor of Michigan (6.95×), and Israel (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue Hawaii. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.