Rascasse Audience Intelligence

Blurt Audience in United States

A data profile of the people who buy, follow and care about Blurt in United States — modelled from more than twelve digital signal sources. Blurt has an estimated audience of 117,085 people in United States.

#34among New wave in United States#19899among Person in United States#12130in Music & Radio

The average Blurt fan in United States is 33.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Michaels Stores, Inspirational Quotes, PAW Patrol, with strongest over-indexing on Michaels Stores (39.78× the country average).

Demographically, the Blurt audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blurt fan in United States is more female, around 33.3 years old, with strong Indulgence tendencies and a notable affinity for Michaels Stores.

Category: Music & Radio · Type: Person · Subtype: New wave

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Blurt profile in United States.

Audience size
117K
in United States
Gender
81.9%♀
18.1% male
Age
33.3
average years
Country rank
#73659
Person in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blurt fans

81.9% are female, 18.1% are male, average age 33.3.

Fig. 02

Gender split

81.9%
Female
18.1%
Male
Demographic split for Blurt audience in United States
MetricValue
Female81.9%
Male18.1%
Average age33.3
Estimated audience size117,085
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Blurt audience in United States
Age bracketShare%
16-1930%
20-2927%
30-3921%
40-4915%
50+8%
Fig. 04

Worldwide distribution

32.7%

of the worldwide Blurt audience comes from United States.

Worldwide audience distribution share by country for Blurt
CountryShare
United States32.7%
Brazil13.7%
United Kingdom8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blurt audience in United States is strongest.

Fig. 05

Top regions by affinity

Blurt fans by region: top regions in United States
#RegionReachAffinity×
01California~20K1.21×
02New Jersey~4K1.21×
03Pennsylvania~5K1.17×
04Maryland~2K1.15×
05Alabama~2K1.14×
06North Carolina~4K1.11×
07Virginia~3K1.11×
08Nebraska<1K1.10×
09Missouri~2K1.08×
10Louisiana~2K1.07×
11New York~7K1.06×
12Georgia~4K1.06×
13Florida~8K1.04×
14Mississippi~1K1.04×
15Iowa~1K1.04×
16Kansas<1K1.04×
17Hawaii<1K1.04×
18Massachusetts~2K1.03×
19Indiana~2K1.03×
20Oklahoma~1K1.03×
21Connecticut~1K1.03×
22Texas~10K1.02×
23Ohio~4K1.02×
24Minnesota~2K1.02×
25South Dakota<1K1.02×
26Michigan~3K1.01×
27Arkansas<1K1.01×
28Delaware<1K1.01×
29Alaska<1K1.01×
30North Dakota<1K1.01×
31South Carolina~2K1.00×
32Illinois~4K0.99×
33Kentucky~1K0.99×
34West Virginia<1K0.98×
35Rhode Island<1K0.98×
36Arizona~2K0.97×
37Washington~2K0.97×
38Idaho<1K0.96×
39Maine<1K0.96×
40Vermont<1K0.96×
41Tennessee~2K0.95×
42Wisconsin~2K0.95×
43Nevada~1K0.95×
44Utah~1K0.95×
45New Hampshire<1K0.95×
46Montana<1K0.95×
47New Mexico<1K0.93×
48Oregon~1K0.91×
49Washington, District of Columbia<1K0.91×
50Colorado~2K0.82×
Fig. 06

Affinity by region

Affinity by region — Blurt, United States
0.82×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blurt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blurt audience
#·InterestCategoryAffinity×
01Sushi KingFood & Beverages54.84×
02Pizza PlanetFood & Beverages50.87×
03Michaels StoresArts & Culture39.78×
04Party SuppliesHome & Garden16.93×
05Inspirational QuotesBusiness & Career15.15×
06Carter'sFashion & Accessoires12.63×
07PAW PatrolMovies & TV11.98×
08International educationBusiness & Career11.12×
09Christmas GiftKids & Family8.22×
10White wineFood & Beverages8.21×
11Scarface (1983 film)Movies & TV8.18×
12Gypsy styleFashion & Accessoires7.64×
13Unique GiftsShopping6.98×
14Wine tastingFood & Beverages6.68×
15ChampagneFood & Beverages6.52×
16Bohemian styleFashion & Accessoires6.41×
17Red wineFood & Beverages6.11×
18Fine-art photographyTechnology & Electronics5.26×
19Denny'sFood & Beverages4.96×
20Hobby LobbyHome & Garden2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blurt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blurt audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.12×
Luxury OrientationPREMIUM2.02×
Price SensitivityPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blurt audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
ExtroversionTHRILL0.86×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blurt have in United States?

Blurt has an estimated audience of 117,085 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Blurt fans?

81.9% of Blurt fans are female, 18.1% are male, with an average age of 33.3 years.

03

Which brands do Blurt fans like most?

Blurt fans show strongest brand affinity for Michaels Stores (39.78×), Inspirational Quotes (15.15×), and PAW Patrol (11.98×) over the country average.

04

Where do Blurt fans live in United States?

Blurt fans in United States are most concentrated in California (reach ~20K), Texas (reach ~10K), and Florida (reach ~8K). These three regions account for the largest share of the active audience.

05

What other brands do Blurt fans also like?

Beyond Blurt itself, the audience over-indexes on Inspirational Quotes (15.15×), PAW Patrol (11.98×), Sushi King (54.84×), and Carter's (12.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More New wave audiences in United States

See Blurt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blurt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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