Rascasse Audience Intelligence

Boris Johnson Audience in United States

A data profile of the people who buy, follow and care about Boris Johnson in United States — modelled from more than twelve digital signal sources. Boris Johnson has an estimated audience of 385,459 people in United States.

#28among Journalist in United States#10517among Person in United States#2357in Politics & Society

The average Boris Johnson fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Politico, Brittany Snow, Louvre, with strongest over-indexing on Politico (11.36× the country average).

Demographically, the Boris Johnson audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boris Johnson fan in United States is more female, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Politico.

Category: Politics & Society · Type: Person · Subtype: Journalist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boris Johnson profile in United States.

Audience size
385K
in United States
Gender
57.7%♀
42.3% male
Age
40.7
average years
Country rank
#42432
Person in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boris Johnson fans

57.7% are female, 42.3% are male, average age 40.7.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Boris Johnson audience in United States
MetricValue
Female57.7%
Male42.3%
Average age40.7
Estimated audience size385,459
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Boris Johnson audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3917%
40-4921%
50+26%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Boris Johnson audience comes from United States.

Worldwide audience distribution share by country for Boris Johnson
CountryShare
United Kingdom42.8%
United States16.1%
Germany3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boris Johnson audience in United States is strongest.

Fig. 05

Top regions by affinity

Boris Johnson fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K2.19×
02New York~30K1.38×
03Connecticut~5K1.38×
04Virginia~10K1.36×
05Massachusetts~10K1.36×
06Rhode Island~2K1.26×
07Vermont<1K1.21×
08Wisconsin~7K1.19×
09New Hampshire~2K1.18×
10Maine~2K1.16×
11Washington~8K1.13×
12New Jersey~10K1.12×
13Maryland~7K1.10×
14Florida~30K1.08×
15Oregon~5K1.07×
16California~40K1.06×
17Pennsylvania~10K1.06×
18Michigan~10K1.05×
19Illinois~10K1.04×
20North Carolina~10K1.02×
21Utah~3K1.02×
22Minnesota~5K1.01×
23Montana~1K0.96×
24Missouri~6K0.95×
25Colorado~6K0.95×
26Alaska<1K0.95×
27Kentucky~4K0.92×
28West Virginia~2K0.92×
29Indiana~6K0.90×
30Georgia~10K0.89×
31Tennessee~7K0.89×
32Idaho~2K0.89×
33Ohio~10K0.88×
34Iowa~3K0.88×
35Nebraska~2K0.88×
36Delaware<1K0.88×
37Oklahoma~4K0.87×
38North Dakota<1K0.87×
39Arizona~7K0.86×
40Kansas~3K0.86×
41Texas~30K0.85×
42South Carolina~5K0.85×
43South Dakota<1K0.85×
44Hawaii~1K0.84×
45Nevada~3K0.83×
46Arkansas~3K0.82×
47Alabama~4K0.81×
48Louisiana~4K0.77×
49New Mexico~1K0.77×
50Mississippi~2K0.69×
Fig. 06

Affinity by region

Affinity by region — Boris Johnson, United States
0.69×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boris Johnson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boris Johnson audience
#·InterestCategoryAffinity×
01LouvreTravel & Leisure15.55×
02Michael RookerMovies & TV15.55×
03Pep GuardiolaSports15.55×
04Kevin De BruyneSports15.55×
05Renée ZellwegerMovies & TV11.42×
06PoliticoPolitics & Society11.36×
07Jennifer's BodyMovies & TV9.23×
08FIFA Club World CupSports9.03×
09Brittany SnowMovies & TV8.35×
10Philz CoffeeFood & Beverages8.17×
11MSNBCMovies & TV4.95×
12The Washington PostNews4.26×
13Robert RedfordMovies & TV3.19×
14CBS NewsMovies & TV2.78×
15PhilanthropyArts & Culture2.74×
16ActivismPolitics & Society2.58×
17Joe BidenPolitics & Society2.50×
18Panda ExpressFood & Beverages2.35×
19Trader Joe'sShopping2.17×
20RedditInternet & Social Media1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boris Johnson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boris Johnson audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.34×
Quality AwarenessPREMIUM1.57×
SpiritualityBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boris Johnson audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
ExtroversionTHRILL0.93×
DIY MentalityTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boris Johnson have in United States?

Boris Johnson has an estimated audience of 385,459 people in United States, concentrated in California and New York.

02

What is the gender split and age of Boris Johnson fans?

57.7% of Boris Johnson fans are female, 42.3% are male, with an average age of 40.7 years.

03

Which brands do Boris Johnson fans like most?

Boris Johnson fans show strongest brand affinity for Politico (11.36×), Brittany Snow (8.35×), and Louvre (15.55×) over the country average.

04

Where do Boris Johnson fans live in United States?

Boris Johnson fans in United States are most concentrated in California (reach ~40K), New York (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Boris Johnson fans also like?

Beyond Boris Johnson itself, the audience over-indexes on Brittany Snow (8.35×), Louvre (15.55×), Michael Rooker (15.55×), and MSNBC (4.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Journalist audiences in United States

See Boris Johnson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boris Johnson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →