Boris Johnson Audience in United States

Boris Johnson logo

Boris Johnson has an estimated audience of 375,459 people in United States. 57.7% are female, 42.3% are male, average age 40.7. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, Microblogging, Politico.

The average Boris Johnson fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, with strongest over-indexing on Autism Awareness (11.07× the country average). Demographically, the Boris Johnson audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Journalist

Demographics of Boris Johnson fans

Demographic split for Boris Johnson audience in United States
MetricValue
Female57.7%
Male42.3%
Average age40.7
Estimated audience size375,459

Audience persona

The typical Boris Johnson fan in United States is more female, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Boris Johnson in United States
RegionReachAffinity
California48,0131.16×
New York30,2871.44×
Texas28,7150.89×
Florida28,5241.12×
Illinois13,8991.11×
Pennsylvania13,7831.09×
North Carolina11,9841.06×
Michigan11,3681.16×
Virginia11,1431.22×
New Jersey11,1121.16×
Georgia10,6870.92×
Ohio10,5580.91×
Massachusetts10,2501.39×
Washington8,8781.18×
Maryland7,3491.14×
Tennessee6,8600.91×
Arizona6,6540.87×
Indiana6,1220.89×
Colorado5,9571.01×
Missouri5,8330.96×
Minnesota5,3761×
Wisconsin5,2220.92×
South Carolina4,9030.87×
Connecticut4,9001.3×
Oregon4,5611.06×
Kentucky4,3270.92×
Alabama4,2560.81×
Oklahoma3,5930.86×
Louisiana3,5750.74×
Utah3,3911.01×
Nevada3,1550.87×
Washington, District of Columbia2,7262.42×
Iowa2,6580.86×
Kansas2,5030.85×
Arkansas2,4320.79×
Mississippi1,8930.61×
New Hampshire1,7191.16×
Idaho1,6040.85×
Nebraska1,5690.83×
Maine1,5621.16×
West Virginia1,5490.89×
Rhode Island1,5261.28×
New Mexico1,3350.71×
Hawaii1,3130.81×
Montana9390.9×
Delaware8360.81×
Vermont7611.15×
Alaska6830.85×
South Dakota6450.74×
North Dakota5660.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boris Johnson audience
BrandAffinityCategory
Autism Awareness11.07×Health
Diabetes mellitus awareness7.41×Health
Singer-songwriter3.57×Music & Radio
Microblogging7.5×Technology & Electronics
Politico7.23×Politics & Society
Louvre15.55×Travel & Leisure
MSN2.65×News
Income tax7.79×Business & Career
Google Maps2.49×Internet & Social Media
The Washington Post4.45×News
Sia13.45×Music & Radio
Capital One2.43×Business & Career
Fox News Channel1.74×Movies & TV
FC Bayern Munich3.96×Sports
Indeed.com2.32×Business & Career
Kevin De Bruyne15.55×Sports
Michael Rooker13.27×Movies & TV
Jim Parsons9.73×Movies & TV
Jim Morrison10.08×Music & Radio
John C. Reilly11.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boris Johnson audience
TraitClusterScore
PatriotismCONSERVATISM2.72
Risk AppetiteTHRILL1.71
Quality AwarenessPREMIUM1.54
IndulgenceJOY1.49
TravellingTHRILL1.44
SustainabilityBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for Boris Johnson
CountryShare
United Kingdom45.2%
United States15.2%
Germany4.0%

See Boris Johnson audiences in other countries

More Journalist audiences in United States

Frequently asked questions

How many fans does Boris Johnson have in United States?

Boris Johnson has an estimated audience of 375,459 people in United States, concentrated in California and New York.

What is the gender split and age of Boris Johnson fans?

57.7% of Boris Johnson fans are female, 42.3% are male, with an average age of 40.7 years.

Which brands do Boris Johnson fans like most?

Boris Johnson fans show strongest brand affinity for Autism Awareness (11.07×), Diabetes mellitus awareness (7.41×), and Singer-songwriter (3.57×) over the country average.

Where do Boris Johnson fans live in United States?

Boris Johnson fans in United States are most concentrated in California (reach 48,013), New York (reach 30,287), and Texas (reach 28,715). These three regions account for the largest share of the active audience.

What other brands do Boris Johnson fans also like?

Beyond Boris Johnson itself, the audience over-indexes on Diabetes mellitus awareness (7.41×), Singer-songwriter (3.57×), Microblogging (7.5×), and Politico (7.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boris Johnson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.