Boston Ballet Audience in United States

Boston Ballet has an estimated audience of 294,910 people in United States. 78.1% are female, 21.9% are male, average age 42.4. Top regions: Massachusetts, New York, New Hampshire. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Ballet shoe, Microblogging, Singer-songwriter.

The average Boston Ballet fan in United States is 42.4 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New York, New Hampshire. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Ballet shoe, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Boston Ballet audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Brand · Subtype: Charity

Demographics of Boston Ballet fans

Demographic split for Boston Ballet audience in United States
MetricValue
Female78.1%
Male21.9%
Average age42.4
Estimated audience size294,910

Audience persona

The typical Boston Ballet fan in United States is more female, around 42.4 years old, with strong Sustainability tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Boston Ballet in United States
RegionReachAffinity
Massachusetts138,34123.81×
New York8,8140.53×
New Hampshire8,2877.13×
California6,5360.2×
Rhode Island4,4094.7×
Florida4,3760.22×
Connecticut4,2581.44×
Texas3,6320.14×
Maine3,0232.86×
Pennsylvania2,7900.28×
North Carolina2,2030.25×
Virginia2,0180.28×
New Jersey2,0030.27×
Georgia1,8430.2×
Illinois1,5970.16×
Ohio1,4880.16×
Michigan1,3580.18×
Washington1,3460.23×
Maryland1,2460.25×
Vermont1,1782.28×
Colorado1,0980.24×
Tennessee9800.17×
Indiana9680.18×
South Carolina8670.2×
Arizona8550.14×
Oregon6340.19×
Missouri6190.13×
Minnesota6080.14×
Utah5780.22×
Kentucky5540.15×
Washington, District of Columbia5390.61×
Wisconsin5380.12×
Alabama5250.13×
Louisiana5160.14×
Oklahoma4690.14×
Hawaii3640.29×
Nevada2940.1×
Iowa2540.1×
Arkansas2400.1×
Mississippi2300.09×
Kansas2160.09×
Idaho2160.15×
Delaware1910.23×
West Virginia1900.14×
New Mexico1880.13×
Montana1550.19×
Alaska1450.23×
Nebraska1440.1×
South Dakota1150.17×
North Dakota1120.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boston Ballet audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Ballet shoe66.19×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Dance Moms20.19×Movies & TV
Planet Fitness4.53×Sports
Income tax13.19×Business & Career
Eva Green20×Movies & TV
Dollywood21.85×Travel & Leisure
Boston Bruins9.78×Sports
Saint Petersburg18.92×Travel & Leisure
Charles, Prince of Wales18.87×Politics & Society
Pole dance13.8×Sports
Bass guitar3.23×Music & Radio
Christoph Waltz11.38×Movies & TV
Sydney Opera House21.98×Arts & Culture
Boston Red Sox4.97×Sports
Baroque22.76×Politics & Society
Acrobatics6.81×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boston Ballet audience
TraitClusterScore
SustainabilityBALANCE1.93
Design AffinityPREMIUM1.69
MindfulnessBALANCE1.6
Community OrientationOPEN1.5
Sports ActivityPOWER1.45
CreativityOPEN1.39

Worldwide distribution

Worldwide audience distribution share by country for Boston Ballet
CountryShare
United States93.3%
Canada3.8%
Switzerland1.3%

See Boston Ballet audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Boston Ballet have in United States?

Boston Ballet has an estimated audience of 294,910 people in United States, concentrated in Massachusetts and New York.

What is the gender split and age of Boston Ballet fans?

78.1% of Boston Ballet fans are female, 21.9% are male, with an average age of 42.4 years.

Which brands do Boston Ballet fans like most?

Boston Ballet fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Ballet shoe (66.19×) over the country average.

Where do Boston Ballet fans live in United States?

Boston Ballet fans in United States are most concentrated in Massachusetts (reach 138,341), New York (reach 8,814), and New Hampshire (reach 8,287). These three regions account for the largest share of the active audience.

What other brands do Boston Ballet fans also like?

Beyond Boston Ballet itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Ballet shoe (66.19×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boston Ballet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.