Rascasse Audience Intelligence

Boston Ballet Target Market in United States

A data profile of the people who buy, follow and care about Boston Ballet in United States — modelled from more than twelve digital signal sources. Boston Ballet has an estimated audience of 294,877 people in United States.

#152among Charity in United States#5049among Brand in United States#2674in Politics & Society

The average Boston Ballet fan in United States is 42.4 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, New Hampshire, New York.

Top brand affinities include Ballet shoe, Dollywood, Eva Green, with strongest over-indexing on Ballet shoe (45.49× the country average).

Demographically, the Boston Ballet audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boston Ballet fan in United States is more female, around 42.4 years old, with strong Sustainability tendencies and a notable affinity for Ballet shoe.

Category: Politics & Society · Type: Brand · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boston Ballet profile in United States.

Audience size
295K
in United States
Gender
78.1%♀
21.9% male
Age
42.4
average years
Country rank
#48788
Brand in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Boston Ballet

78.1% are female, 21.9% are male, average age 42.4.

Fig. 02

Gender split

78.1%
Female
21.9%
Male
Demographic split for Boston Ballet audience in United States
MetricValue
Female78.1%
Male21.9%
Average age42.4
Estimated audience size294,877
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Boston Ballet audience in United States
Age bracketShare%
16-1916%
20-2913%
30-3919%
40-4924%
50+28%
Fig. 04

Worldwide distribution

93.3%

of the worldwide Boston Ballet audience comes from United States.

Worldwide audience distribution share by country for Boston Ballet
CountryShare
United States93.3%
Canada3.8%
Switzerland1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boston Ballet audience in United States is strongest.

Fig. 05

Top regions by affinity

Boston Ballet customers by region in United States
#RegionReachAffinity×
01Massachusetts~100K24.06×
02New Hampshire~8K7.21×
03Rhode Island~4K4.36×
04Maine~3K2.65×
05Vermont~1K2.10×
06Connecticut~4K1.36×
07Alaska<1K0.85×
08North Dakota<1K0.85×
09South Dakota<1K0.84×
10Montana<1K0.82×
11Nebraska~1K0.79×
12West Virginia~1K0.79×
13Mississippi~2K0.78×
14Idaho~1K0.77×
15New Mexico~1K0.77×
16Delaware<1K0.77×
17Arkansas~2K0.75×
18Washington, District of Columbia<1K0.72×
19Iowa~2K0.71×
20Kansas~2K0.71×
21Hawaii<1K0.71×
22Nevada~2K0.64×
23Louisiana~2K0.63×
24Oklahoma~2K0.63×
25Alabama~2K0.59×
26Kentucky~2K0.58×
27Utah~1K0.56×
28Wisconsin~2K0.55×
29Oregon~2K0.54×
30Missouri~3K0.53×
31New York~8K0.50×
32South Carolina~2K0.50×
33Minnesota~2K0.49×
34Indiana~3K0.47×
35Tennessee~3K0.46×
36Arizona~3K0.45×
37Maryland~2K0.44×
38Colorado~2K0.44×
39Washington~2K0.40×
40Michigan~3K0.39×
41Virginia~3K0.39×
42New Jersey~3K0.38×
43Pennsylvania~4K0.37×
44North Carolina~3K0.37×
45Ohio~3K0.36×
46Georgia~3K0.36×
47Illinois~3K0.33×
48Florida~6K0.29×
49Texas~6K0.24×
50California~8K0.23×
Fig. 06

Affinity by region

Affinity by region — Boston Ballet, United States
0.23×1.00×24.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boston Ballet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boston Ballet audience
#·InterestCategoryAffinity×
01Ballet shoeFashion & Accessoires45.49×
02DollywoodTravel & Leisure26.90×
03Saint PetersburgTravel & Leisure22.62×
04Eva GreenMovies & TV20.00×
05Sydney Opera HouseArts & Culture19.36×
06International educationBusiness & Career16.52×
07Pole danceSports14.25×
08Dance MomsMovies & TV13.85×
09BodrumTravel & Leisure13.78×
10Solomon R. Guggenheim MuseumArts & Culture13.04×
11Christoph WaltzMovies & TV10.29×
12Boston BruinsSports8.97×
13Broadway theatreTravel & Leisure3.94×
14Sustainable energyHome & Garden3.92×
15AirbnbTravel & Leisure2.71×
16IKEAHome & Garden2.70×
17Trader Joe'sShopping2.68×
18Mortgage loansBusiness & Career2.34×
19PinterestInternet & Social Media2.26×
20FurnitureHome & Garden1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boston Ballet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boston Ballet audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.96×
PatriotismCONSERVATISM1.94×
Community OrientationOPEN1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boston Ballet audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
DIY MentalityTHRILL0.88×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Boston Ballet's target market in United States?

Boston Ballet's target market in United States covers an estimated 294,877 people, concentrated in Massachusetts and New Hampshire.

02

What is the gender split and age of Boston Ballet customers?

78.1% of the Boston Ballet audience are female, 21.9% are male, with an average age of 42.4 years.

03

Which brands do Boston Ballet fans like most?

Boston Ballet fans show strongest brand affinity for Ballet shoe (45.49×), Dollywood (26.9×), and Eva Green (20×) over the country average.

04

Where do Boston Ballet fans live in United States?

Boston Ballet fans in United States are most concentrated in Massachusetts (reach ~100K), New Hampshire (reach ~8K), and New York (reach ~8K). These three regions account for the largest share of the active audience.

05

What other brands do Boston Ballet fans also like?

Beyond Boston Ballet itself, the audience over-indexes on Dollywood (26.9×), Eva Green (20×), International education (16.52×), and Saint Petersburg (22.62×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Boston Ballet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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