Brian Harman Audience in United States
Brian Harman has an estimated audience of 551,697 people in United States. 31.9% are female, 68.1% are male, average age 36.4. Top regions: Texas, Georgia, Florida. Top brand affinities: PGA Tour, Rory McIlroy, Golf equipment, Golf ball, Golf club.
The average Brian Harman fan in United States is 36.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, Florida. Top brand affinities include PGA Tour, Rory McIlroy, Golf equipment, with strongest over-indexing on PGA Tour (4.39× the country average). Demographically, the Brian Harman audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Golf
Demographics of Brian Harman fans
| Metric | Value |
|---|---|
| Female | 31.9% |
| Male | 68.1% |
| Average age | 36.4 |
| Estimated audience size | 551,697 |
Audience persona
The typical Brian Harman fan in United States is more male, around 36.4 years old, with strong Family Orientation tendencies and a notable affinity for PGA Tour.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 49,224 | 1.04× |
| Georgia | 43,581 | 2.56× |
| Florida | 41,367 | 1.11× |
| California | 33,665 | 0.55× |
| New York | 27,978 | 0.91× |
| North Carolina | 22,829 | 1.38× |
| Pennsylvania | 22,010 | 1.18× |
| Ohio | 20,756 | 1.22× |
| Illinois | 19,725 | 1.07× |
| Michigan | 18,088 | 1.25× |
| South Carolina | 18,037 | 2.17× |
| Massachusetts | 14,269 | 1.31× |
| Virginia | 11,926 | 0.89× |
| New Jersey | 11,876 | 0.85× |
| Tennessee | 11,739 | 1.06× |
| Arizona | 10,708 | 0.95× |
| Minnesota | 10,462 | 1.32× |
| Indiana | 10,368 | 1.03× |
| Wisconsin | 9,834 | 1.18× |
| Missouri | 8,649 | 0.97× |
| Colorado | 8,175 | 0.94× |
| Kentucky | 7,989 | 1.15× |
| Alabama | 7,807 | 1.01× |
| Connecticut | 7,286 | 1.32× |
| Washington | 7,087 | 0.64× |
| Maryland | 6,556 | 0.69× |
| Iowa | 5,585 | 1.23× |
| Louisiana | 5,199 | 0.73× |
| Oklahoma | 5,145 | 0.84× |
| Oregon | 4,638 | 0.73× |
| Kansas | 4,332 | 1× |
| Arkansas | 3,548 | 0.78× |
| Nevada | 3,394 | 0.64× |
| Nebraska | 3,383 | 1.22× |
| Mississippi | 3,270 | 0.72× |
| Utah | 2,998 | 0.61× |
| New Hampshire | 2,306 | 1.06× |
| Idaho | 2,217 | 0.8× |
| Maine | 2,176 | 1.1× |
| West Virginia | 2,115 | 0.82× |
| Rhode Island | 1,881 | 1.07× |
| Hawaii | 1,833 | 0.77× |
| New Mexico | 1,498 | 0.54× |
| Montana | 1,364 | 0.89× |
| Delaware | 1,285 | 0.84× |
| South Dakota | 1,271 | 1× |
| Washington, District of Columbia | 1,190 | 0.72× |
| Vermont | 1,120 | 1.16× |
| North Dakota | 988 | 0.87× |
| Wyoming | 564 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PGA Tour | 4.39× | Sports |
| Rory McIlroy | 5.96× | Sports |
| Golf equipment | 3.44× | Sports |
| Golf ball | 3.49× | Sports |
| Golf club | 3.14× | Sports |
| PGA Championship | 3.88× | Sports |
| Ryder Cup | 5.07× | Sports |
| Golf course | 2.85× | Sports |
| Golf Channel | 3.12× | Sports |
| The Open Championship | 3.92× | Sports |
| Golf | 1.74× | Sports |
| Scottie Scheffler | 3.82× | Sports |
| LPGA | 4.98× | Sports |
| Titleist | 4.3× | Sports |
| Jordan Spieth | 5.91× | Sports |
| Eastern Time Zone | 1.52× | Politics & Society |
| Tiger Woods | 3.3× | Sports |
| Bryson DeChambeau | 4.32× | Sports |
| Turkey hunting | 2.03× | Sports |
| Duck hunting | 2.31× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.22 |
| Luxury Orientation | PREMIUM | 1.86 |
| LGBTQ+ Identity | OPEN | 1.61 |
| Sports Activity | POWER | 1.32 |
| Sustainability | BALANCE | 1.27 |
| Early Adopter Mentality | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.2% |
| United Kingdom | 11.3% |
| Canada | 5.6% |
See Brian Harman audiences in other countries
More Golf audiences in United States
- PGA Tour (34,511,908)
- Australian Open (golf) (21,172,297)
- PGA Championship (19,866,669)
- The Open Championship (15,619,276)
- Rory McIlroy (12,200,700)
Frequently asked questions
How many fans does Brian Harman have in United States?
Brian Harman has an estimated audience of 551,697 people in United States, concentrated in Texas and Georgia.
What is the gender split and age of Brian Harman fans?
31.9% of Brian Harman fans are female, 68.1% are male, with an average age of 36.4 years.
Which brands do Brian Harman fans like most?
Brian Harman fans show strongest brand affinity for PGA Tour (4.39×), Rory McIlroy (5.96×), and Golf equipment (3.44×) over the country average.
Where do Brian Harman fans live in United States?
Brian Harman fans in United States are most concentrated in Texas (reach 49,224), Georgia (reach 43,581), and Florida (reach 41,367). These three regions account for the largest share of the active audience.
What other brands do Brian Harman fans also like?
Beyond Brian Harman itself, the audience over-indexes on Rory McIlroy (5.96×), Golf equipment (3.44×), Golf ball (3.49×), and Golf club (3.14×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Brian Harman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.