Rascasse Audience Intelligence

Brian Harman Audience in United States

A data profile of the people who buy, follow and care about Brian Harman in United States — modelled from more than twelve digital signal sources. Brian Harman has an estimated audience of 425,373 people in United States.

#93among Golf in United States#9889among Person in United States#3975in Sports

The average Brian Harman fan in United States is 36.4 years old, more male, and lives primarily in Georgia.

The audience is concentrated in Georgia, Florida, California.

Top brand affinities include PGA Tour, Rory McIlroy, Golf equipment, with strongest over-indexing on PGA Tour (4.39× the country average).

Demographically, the Brian Harman audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brian Harman fan in United States is more male, around 36.4 years old, with strong Sports Activity tendencies and a notable affinity for PGA Tour.

Category: Sports · Type: Person · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brian Harman profile in United States.

Audience size
425K
in United States
Gender
31.5%♀
68.5% male
Age
36.4
average years
Country rank
#40197
Person in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brian Harman fans

31.5% are female, 68.5% are male, average age 36.4.

Fig. 02

Gender split

31.5%
Female
68.5%
Male
Demographic split for Brian Harman audience in United States
MetricValue
Female31.5%
Male68.5%
Average age36.4
Estimated audience size425,373
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Brian Harman audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3918%
40-4917%
50+17%
Fig. 04

Worldwide distribution

63.9%

of the worldwide Brian Harman audience comes from United States.

Worldwide audience distribution share by country for Brian Harman
CountryShare
United States63.9%
United Kingdom13.0%
Canada4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brian Harman audience in United States is strongest.

Fig. 05

Top regions by affinity

Brian Harman fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~50K2.68×
02South Carolina~20K2.05×
03Massachusetts~20K1.44×
04North Carolina~20K1.33×
05Connecticut~7K1.27×
06Minnesota~10K1.22×
07Florida~40K1.18×
08Iowa~5K1.17×
09Nebraska~3K1.17×
10Wisconsin~9K1.13×
11Alabama~9K1.10×
12New Hampshire~2K1.09×
13Michigan~20K1.08×
14Ohio~20K1.07×
15South Dakota~1K1.07×
16Tennessee~10K1.06×
17Kentucky~7K1.06×
18Maine~2K1.05×
19Pennsylvania~20K1.04×
20Rhode Island~2K1.04×
21North Dakota~1K1.04×
22Montana~2K1.03×
23Vermont<1K1.01×
24Illinois~20K0.99×
25New York~30K0.98×
26Indiana~10K0.98×
27Delaware~1K0.97×
28Missouri~9K0.96×
29Colorado~8K0.93×
30Kansas~4K0.93×
31Idaho~3K0.93×
32West Virginia~2K0.91×
33Virginia~10K0.90×
34Mississippi~4K0.89×
35Washington, District of Columbia~1K0.87×
36Alaska~1K0.87×
37Arizona~10K0.86×
38Oklahoma~5K0.85×
39Hawaii~2K0.85×
40New Jersey~10K0.84×
41Arkansas~4K0.84×
42New Mexico~2K0.78×
43Maryland~7K0.77×
44Louisiana~5K0.77×
45Utah~4K0.77×
46Nevada~4K0.76×
47Oregon~5K0.74×
48Texas~30K0.72×
49Washington~8K0.68×
50California~30K0.56×
Fig. 06

Affinity by region

Affinity by region — Brian Harman, United States
0.56×1.00×2.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brian Harman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brian Harman audience
#·InterestCategoryAffinity×
01Rory McIlroySports5.96×
02Jordan SpiethSports5.91×
03Ryder CupSports5.07×
04LPGASports4.98×
05PGA TourSports4.39×
06TitleistSports4.30×
07The Open ChampionshipSports3.92×
08PGA ChampionshipSports3.88×
09Scottie SchefflerSports3.82×
10Masters TournamentSports3.75×
11Golf ballSports3.49×
12Golf equipmentSports3.44×
13Tiger WoodsSports3.30×
14Golf clubSports3.14×
15Golf ChannelSports3.12×
16Golf courseSports2.85×
17Turkey huntingSports2.03×
18GolfSports1.74×
19Lindsey GrahamPolitics & Society1.72×
20Eastern Time ZonePolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brian Harman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brian Harman audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.41×
Luxury OrientationPREMIUM1.08×
Risk AppetiteTHRILL1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brian Harman audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
CreativityOPEN0.76×
Urban LifestyleOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brian Harman have in United States?

Brian Harman has an estimated audience of 425,373 people in United States, concentrated in Georgia and Florida.

02

What is the gender split and age of Brian Harman fans?

31.5% of Brian Harman fans are female, 68.5% are male, with an average age of 36.4 years.

03

Which brands do Brian Harman fans like most?

Brian Harman fans show strongest brand affinity for PGA Tour (4.39×), Rory McIlroy (5.96×), and Golf equipment (3.44×) over the country average.

04

Where do Brian Harman fans live in United States?

Brian Harman fans in United States are most concentrated in Georgia (reach ~50K), Florida (reach ~40K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Brian Harman fans also like?

Beyond Brian Harman itself, the audience over-indexes on Rory McIlroy (5.96×), Golf equipment (3.44×), Masters Tournament (3.75×), and Golf ball (3.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Brian Harman audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brian Harman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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