Rascasse Audience Intelligence

Brian White Audience in United States

A data profile of the people who buy, follow and care about Brian White in United States — modelled from more than twelve digital signal sources. Brian White has an estimated audience of 435,931 people in United States.

#383among Soccer in United States#9729among Person in United States#3904in Sports

The average Brian White fan in United States is 34.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include United Airlines, FIFA World Cup, Super Bowl, with strongest over-indexing on United Airlines (3.53× the country average).

Demographically, the Brian White audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brian White fan in United States is more male, around 34.8 years old, with strong Career Orientation tendencies and a notable affinity for United Airlines.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brian White profile in United States.

Audience size
436K
in United States
Gender
33.1%♀
66.9% male
Age
34.8
average years
Country rank
#39651
Person in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brian White fans

33.1% are female, 66.9% are male, average age 34.8.

Fig. 02

Gender split

33.1%
Female
66.9%
Male
Demographic split for Brian White audience in United States
MetricValue
Female33.1%
Male66.9%
Average age34.8
Estimated audience size435,931
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Brian White audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3919%
40-4916%
50+12%
Fig. 04

Worldwide distribution

55.0%

of the worldwide Brian White audience comes from United States.

Worldwide audience distribution share by country for Brian White
CountryShare
United States55.0%
Canada7.5%
Mexico5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brian White audience in United States is strongest.

Fig. 05

Top regions by affinity

Brian White fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~9K1.73×
02Mississippi~6K1.73×
03Maryland~10K1.70×
04Georgia~20K1.64×
05Alabama~9K1.49×
06North Carolina~20K1.43×
07South Carolina~9K1.37×
08Texas~50K1.33×
09Tennessee~10K1.33×
10Virginia~10K1.28×
11Delaware~1K1.17×
12Missouri~8K1.16×
13Arkansas~4K1.16×
14Michigan~10K1.14×
15Oklahoma~5K1.09×
16Washington, District of Columbia~1K1.09×
17Illinois~20K1.08×
18Kentucky~6K1.07×
19Indiana~8K1.04×
20Ohio~10K1.02×
21New Jersey~10K1.01×
22New York~20K0.97×
23Florida~30K0.96×
24Pennsylvania~10K0.96×
25Connecticut~4K0.95×
26Kansas~3K0.95×
27Nevada~4K0.94×
28West Virginia~2K0.94×
29Arizona~8K0.91×
30New Mexico~2K0.91×
31Alaska<1K0.91×
32Hawaii~2K0.89×
33Rhode Island~1K0.89×
34Massachusetts~7K0.88×
35North Dakota<1K0.88×
36Vermont<1K0.88×
37South Dakota<1K0.87×
38California~40K0.86×
39Montana~1K0.86×
40Nebraska~2K0.84×
41Wisconsin~5K0.82×
42Iowa~3K0.82×
43Maine~1K0.82×
44Colorado~5K0.81×
45Idaho~2K0.81×
46New Hampshire~1K0.81×
47Oregon~4K0.76×
48Washington~6K0.75×
49Minnesota~5K0.75×
50Utah~3K0.75×
Fig. 06

Affinity by region

Affinity by region — Brian White, United States
0.75×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brian White audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brian White audience
#·InterestCategoryAffinity×
01Serge GnabrySports32.07×
02Leon GoretzkaSports31.07×
03Los Angeles FCSports9.47×
04Copa LibertadoresSports9.47×
05CONCACAF Champions CupSports8.49×
06Dallas MavericksSports3.77×
07United AirlinesTravel & Leisure3.53×
08Liga MXSports3.24×
09Miami HeatSports2.95×
10Manchester United F.C.Sports2.59×
11Super BowlSports2.55×
12Major League SoccerSports2.47×
13FC BarcelonaSports2.40×
14UEFA Champions LeagueSports2.31×
15Real Madrid C.F.Sports2.30×
167-ElevenShopping2.09×
17FIFA World CupSports2.00×
18NBA FinalsSports1.80×
19Google DriveTechnology & Electronics1.58×
20American AirlinesTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brian White audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brian White audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.26×
IndulgenceJOY1.25×
Risk AppetiteTHRILL1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brian White audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
CreativityOPEN0.85×
MindfulnessBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brian White have in United States?

Brian White has an estimated audience of 435,931 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Brian White fans?

33.1% of Brian White fans are female, 66.9% are male, with an average age of 34.8 years.

03

Which brands do Brian White fans like most?

Brian White fans show strongest brand affinity for United Airlines (3.53×), FIFA World Cup (2×), and Super Bowl (2.55×) over the country average.

04

Where do Brian White fans live in United States?

Brian White fans in United States are most concentrated in Texas (reach ~50K), California (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Brian White fans also like?

Beyond Brian White itself, the audience over-indexes on FIFA World Cup (2×), Super Bowl (2.55×), Los Angeles FC (9.47×), and Dallas Mavericks (3.77×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Brian White audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brian White. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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