Brian White Audience in United States

Brian White logo

Brian White has an estimated audience of 414,747 people in United States. 42.6% are female, 57.4% are male, average age 34.2. Top brand affinities: Kia Sportage, Houston Astros, United Airlines, Los Angeles Dodgers, Real Madrid C.F..

Top brand affinities include Kia Sportage, Houston Astros, United Airlines, with strongest over-indexing on Kia Sportage (19.9× the country average). Demographically, the Brian White audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Social Media Usage, Sports Activity.

Category: Sports · Type: Person · Subtype: Soccer

Demographics of Brian White fans

Demographic split for Brian White audience in United States
MetricValue
Female42.6%
Male57.4%
Average age34.2
Estimated audience size414,747

Audience persona

The typical Brian White fan in United States is more male, around 34.2 years old, with strong Social Media Usage tendencies and a notable affinity for Kia Sportage.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brian White audience
BrandAffinityCategory
Kia Sportage19.9×Cars & Mobility
Houston Astros6.49×Sports
United Airlines3.5×Travel & Leisure
Los Angeles Dodgers4.76×Sports
Real Madrid C.F.3.18×Sports
Toyota Supra9.23×Cars & Mobility
Miami Heat3.87×Sports
Manchester United F.C.4.11×Sports
Liverpool F.C.6.03×Sports
Manchester City F.C.5.09×Sports
Scooby-Doo2.87×Movies & TV
FIFA World Cup2.1×Sports
Dallas Mavericks4.03×Sports
NBA Finals2.62×Sports
Honda HR-V13.27×Cars & Mobility
FC Bayern Munich3.52×Sports
Chelsea F.C.5.55×Sports
NBA1.64×Sports
Livemusic2.64×Music & Radio
Los Angeles FC9.47×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brian White audience
TraitClusterScore
Social Media UsageJOY1.12
Sports ActivityPOWER1.1
Early Adopter MentalityPOWER1.09
ExtroversionTHRILL1.08
Luxury OrientationPREMIUM1.08
IndulgenceJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Brian White
CountryShare
United States56.1%
Canada7.7%
Mexico5.4%

See Brian White audiences in other countries

More Soccer audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Brian White. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.