Bubba Watson Audience in United States

Bubba Watson logo

Bubba Watson has an estimated audience of 603,422 people in United States. 19.7% are female, 80.3% are male, average age 41.4. Top regions: Florida, Texas, California. Top brand affinities: Elsword, Kap G, Suikoden IV, Alaska, Meru, Kenya.

The average Bubba Watson fan in United States is 41.4 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Elsword, Kap G, Suikoden IV, with strongest over-indexing on Elsword (47.14× the country average). Demographically, the Bubba Watson audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Golf

Demographics of Bubba Watson fans

Demographic split for Bubba Watson audience in United States
MetricValue
Female19.7%
Male80.3%
Average age41.4
Estimated audience size603,422

Audience persona

The typical Bubba Watson fan in United States is more male, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Bubba Watson in United States
RegionReachAffinity
Florida60,6891.49×
Texas42,6360.82×
California40,3140.61×
Georgia32,3061.74×
New York26,1030.77×
North Carolina24,9241.37×
Illinois22,0751.1×
Ohio21,6731.17×
Pennsylvania20,7451.02×
Michigan18,6811.18×
South Carolina17,8951.97×
Tennessee15,8181.31×
Arizona15,1981.23×
Alabama15,0601.79×
Virginia14,2950.97×
Massachusetts13,1111.1×
New Jersey12,3140.8×
Indiana11,3111.03×
Missouri10,0311.03×
Wisconsin9,5291.05×
Washington9,3520.77×
Minnesota9,1961.06×
Colorado8,9970.95×
Kentucky8,8301.17×
Louisiana8,1701.05×
Maryland7,9860.77×
Connecticut7,4281.23×
Oklahoma6,1460.92×
Mississippi5,4361.09×
Oregon5,4130.78×
Kansas4,8391.02×
Iowa4,7750.96×
Utah4,3640.81×
Arkansas4,2430.85×
Nevada3,9210.67×
Nebraska3,2271.07×
West Virginia2,9671.06×
Idaho2,4800.82×
New Hampshire2,3520.99×
Rhode Island1,8970.99×
Hawaii1,7890.69×
Maine1,7170.79×
Montana1,7151.02×
Washington, District of Columbia1,6040.88×
New Mexico1,5370.51×
Delaware1,3380.8×
South Dakota1,2740.91×
North Dakota1,1460.92×
Vermont9260.87×
Wyoming6080.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bubba Watson audience
BrandAffinityCategory
Elsword47.14×Games
Kap G70.09×Music & Radio
Suikoden IV57.39×Games
Alaska2.73×Travel & Leisure
Meru, Kenya33.14×Travel & Leisure
Whitley County, Kentucky18.63×Travel & Leisure
Minnesota1.81×Travel & Leisure
Nebraska2.71×Travel & Leisure
Fayette County, Georgia30.7×Travel & Leisure
Sinaloa2.85×Travel & Leisure
Iyanla Vanzant10.91×Business & Career
Unique Gifts1.79×Shopping
Justice2.16×Politics & Society
Graham Greene (actor)4.37×
Ixtapaluca12.35×Travel & Leisure
Equinix9.08×Business & Career
Thom Browne6.16×Fashion & Accessoires
Fairlife6.22×Food & Beverages
Pro-Ject2.63×Music & Radio
Chili con carne5.12×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bubba Watson audience
TraitClusterScore
Family OrientationCONSERVATISM3.04
LGBTQ+ IdentityOPEN2.17
Luxury OrientationPREMIUM1.96
Sports ActivityPOWER1.39
Early Adopter MentalityPOWER1.21
Convenience OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Bubba Watson
CountryShare
United States60.8%
United Kingdom11.7%
Canada6.6%

See Bubba Watson audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does Bubba Watson have in United States?

Bubba Watson has an estimated audience of 603,422 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Bubba Watson fans?

19.7% of Bubba Watson fans are female, 80.3% are male, with an average age of 41.4 years.

Which brands do Bubba Watson fans like most?

Bubba Watson fans show strongest brand affinity for Elsword (47.14×), Kap G (70.09×), and Suikoden IV (57.39×) over the country average.

Where do Bubba Watson fans live in United States?

Bubba Watson fans in United States are most concentrated in Florida (reach 60,689), Texas (reach 42,636), and California (reach 40,314). These three regions account for the largest share of the active audience.

What other brands do Bubba Watson fans also like?

Beyond Bubba Watson itself, the audience over-indexes on Kap G (70.09×), Suikoden IV (57.39×), Alaska (2.73×), and Meru, Kenya (33.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bubba Watson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.