Bubba Watson Audience in United States
Bubba Watson has an estimated audience of 603,422 people in United States. 19.7% are female, 80.3% are male, average age 41.4. Top regions: Florida, Texas, California. Top brand affinities: Justin Rose, Ryder Cup, Kia Sportage, Autism Awareness, Diabetes mellitus awareness.
The average Bubba Watson fan in United States is 41.4 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Justin Rose, Ryder Cup, Kia Sportage, with strongest over-indexing on Justin Rose (70.09× the country average). Demographically, the Bubba Watson audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Golf
Demographics of Bubba Watson fans
| Metric | Value |
|---|---|
| Female | 19.7% |
| Male | 80.3% |
| Average age | 41.4 |
| Estimated audience size | 603,422 |
Audience persona
The typical Bubba Watson fan in United States is more male, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for Justin Rose.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 60,689 | 1.49× |
| Texas | 42,636 | 0.82× |
| California | 40,314 | 0.61× |
| Georgia | 32,306 | 1.74× |
| New York | 26,103 | 0.77× |
| North Carolina | 24,924 | 1.37× |
| Illinois | 22,075 | 1.1× |
| Ohio | 21,673 | 1.17× |
| Pennsylvania | 20,745 | 1.02× |
| Michigan | 18,681 | 1.18× |
| South Carolina | 17,895 | 1.97× |
| Tennessee | 15,818 | 1.31× |
| Arizona | 15,198 | 1.23× |
| Alabama | 15,060 | 1.79× |
| Virginia | 14,295 | 0.97× |
| Massachusetts | 13,111 | 1.1× |
| New Jersey | 12,314 | 0.8× |
| Indiana | 11,311 | 1.03× |
| Missouri | 10,031 | 1.03× |
| Wisconsin | 9,529 | 1.05× |
| Washington | 9,352 | 0.77× |
| Minnesota | 9,196 | 1.06× |
| Colorado | 8,997 | 0.95× |
| Kentucky | 8,830 | 1.17× |
| Louisiana | 8,170 | 1.05× |
| Maryland | 7,986 | 0.77× |
| Connecticut | 7,428 | 1.23× |
| Oklahoma | 6,146 | 0.92× |
| Mississippi | 5,436 | 1.09× |
| Oregon | 5,413 | 0.78× |
| Kansas | 4,839 | 1.02× |
| Iowa | 4,775 | 0.96× |
| Utah | 4,364 | 0.81× |
| Arkansas | 4,243 | 0.85× |
| Nevada | 3,921 | 0.67× |
| Nebraska | 3,227 | 1.07× |
| West Virginia | 2,967 | 1.06× |
| Idaho | 2,480 | 0.82× |
| New Hampshire | 2,352 | 0.99× |
| Rhode Island | 1,897 | 0.99× |
| Hawaii | 1,789 | 0.69× |
| Maine | 1,717 | 0.79× |
| Montana | 1,715 | 1.02× |
| Washington, District of Columbia | 1,604 | 0.88× |
| New Mexico | 1,537 | 0.51× |
| Delaware | 1,338 | 0.8× |
| South Dakota | 1,274 | 0.91× |
| North Dakota | 1,146 | 0.92× |
| Vermont | 926 | 0.87× |
| Wyoming | 608 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Justin Rose | 70.09× | Sports |
| Ryder Cup | 28.77× | Sports |
| Kia Sportage | 47.14× | Cars & Mobility |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| PGA Tour | 9.2× | Sports |
| Houston Astros | 12.96× | Sports |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Honda HR-V | 32.14× | Cars & Mobility |
| Erin Andrews | 27.68× | Sports |
| Family car | 11.79× | Cars & Mobility |
| Income tax | 13.19× | Business & Career |
| Koenigsegg | 24.36× | Cars & Mobility |
| TopGolf | 9.43× | Sports |
| Tiger Woods | 9.99× | Sports |
| Pre-school playgroup | 35.13× | Kids & Family |
| LPGA | 12.68× | Sports |
| Phil Mickelson | 21.33× | Sports |
| Los Angeles Dodgers | 6.32× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.04 |
| LGBTQ+ Identity | OPEN | 2.17 |
| Luxury Orientation | PREMIUM | 1.96 |
| Sports Activity | POWER | 1.39 |
| Early Adopter Mentality | POWER | 1.21 |
| Convenience Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.8% |
| United Kingdom | 11.7% |
| Canada | 6.6% |
See Bubba Watson audiences in other countries
More Golf audiences in United States
- PGA Tour (34,511,908)
- Australian Open (golf) (21,172,297)
- PGA Championship (19,866,669)
- The Open Championship (15,619,276)
- Rory McIlroy (12,200,700)
Frequently asked questions
How many fans does Bubba Watson have in United States?
Bubba Watson has an estimated audience of 603,422 people in United States, concentrated in Florida and Texas.
What is the gender split and age of Bubba Watson fans?
19.7% of Bubba Watson fans are female, 80.3% are male, with an average age of 41.4 years.
Which brands do Bubba Watson fans like most?
Bubba Watson fans show strongest brand affinity for Justin Rose (70.09×), Ryder Cup (28.77×), and Kia Sportage (47.14×) over the country average.
Where do Bubba Watson fans live in United States?
Bubba Watson fans in United States are most concentrated in Florida (reach 60,689), Texas (reach 42,636), and California (reach 40,314). These three regions account for the largest share of the active audience.
What other brands do Bubba Watson fans also like?
Beyond Bubba Watson itself, the audience over-indexes on Ryder Cup (28.77×), Kia Sportage (47.14×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bubba Watson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.