Rascasse Audience Intelligence

Bubba Watson Audience in United States

A data profile of the people who buy, follow and care about Bubba Watson in United States — modelled from more than twelve digital signal sources. Bubba Watson has an estimated audience of 546,378 people in United States.

#79among Golf in United States#8365among Person in United States#3348in Sports

The average Bubba Watson fan in United States is 41.4 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Justin Rose, Masters Tournament, Erin Andrews, with strongest over-indexing on Justin Rose (99.94× the country average).

Demographically, the Bubba Watson audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bubba Watson fan in United States is more male, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for Justin Rose.

Category: Sports · Type: Person · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bubba Watson profile in United States.

Audience size
546K
in United States
Gender
19.7%♀
80.3% male
Age
41.4
average years
Country rank
#34780
Person in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bubba Watson fans

19.7% are female, 80.3% are male, average age 41.4.

Fig. 02

Gender split

19.7%
Female
80.3%
Male
Demographic split for Bubba Watson audience in United States
MetricValue
Female19.7%
Male80.3%
Average age41.4
Estimated audience size546,378
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Bubba Watson audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4919%
50+27%
Fig. 04

Worldwide distribution

60.0%

of the worldwide Bubba Watson audience comes from United States.

Worldwide audience distribution share by country for Bubba Watson
CountryShare
United States60.0%
United Kingdom11.0%
Canada6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bubba Watson audience in United States is strongest.

Fig. 05

Top regions by affinity

Bubba Watson fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~20K1.83×
02Georgia~30K1.70×
03Alabama~10K1.70×
04Florida~60K1.41×
05North Carolina~20K1.32×
06Tennessee~20K1.30×
07Connecticut~7K1.19×
08Louisiana~9K1.12×
09Michigan~20K1.11×
10Nebraska~3K1.11×
11Ohio~20K1.10×
12Minnesota~10K1.10×
13Kentucky~8K1.10×
14Arizona~10K1.09×
15Massachusetts~10K1.09×
16West Virginia~3K1.09×
17Indiana~10K1.08×
18Mississippi~5K1.07×
19Kansas~5K1.04×
20Wisconsin~9K1.02×
21Illinois~20K1.01×
22Montana~2K1.01×
23Missouri~10K1.00×
24New Hampshire~2K1.00×
25North Dakota~1K1.00×
26Pennsylvania~20K0.99×
27Iowa~5K0.99×
28South Dakota~1K0.99×
29Virginia~10K0.98×
30Rhode Island~2K0.98×
31Utah~5K0.97×
32Vermont~1K0.95×
33Oklahoma~6K0.94×
34Maine~2K0.92×
35Washington, District of Columbia~2K0.92×
36Arkansas~5K0.91×
37Colorado~8K0.89×
38Delaware~1K0.89×
39Idaho~3K0.88×
40New Jersey~10K0.82×
41Hawaii~2K0.81×
42New York~30K0.80×
43Alaska~1K0.79×
44Texas~40K0.78×
45Maryland~8K0.78×
46Oregon~5K0.78×
47Washington~9K0.74×
48Nevada~4K0.71×
49New Mexico~2K0.68×
50California~40K0.63×
Fig. 06

Affinity by region

Affinity by region — Bubba Watson, United States
0.63×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bubba Watson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bubba Watson audience
#·InterestCategoryAffinity×
01Justin RoseSports99.94×
02Martin KaymerSports90.28×
03Erin AndrewsSports52.19×
04Riviera Country ClubTravel & Leisure42.87×
05Phil MickelsonSports32.68×
06Pebble Beach Golf LinksSports29.87×
07NetJetsCars & Mobility28.49×
08Arnold PalmerSports23.85×
09Masters TournamentSports23.81×
10KoenigseggCars & Mobility23.36×
11Roberto CavalliFashion & Accessoires19.82×
12Brooks KoepkaSports15.21×
13Family carCars & Mobility14.07×
14LPGASports10.58×
15Tiger WoodsSports10.20×
16Ryder CupSports9.11×
17PGA TourSports7.71×
18FedExBusiness & Career7.39×
19Mortgage loansBusiness & Career3.57×
20GolfSports3.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bubba Watson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bubba Watson audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.85×
Convenience OrientationPREMIUM2.20×
PatriotismCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bubba Watson audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
Healthy LifestyleBALANCE0.72×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bubba Watson have in United States?

Bubba Watson has an estimated audience of 546,378 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Bubba Watson fans?

19.7% of Bubba Watson fans are female, 80.3% are male, with an average age of 41.4 years.

03

Which brands do Bubba Watson fans like most?

Bubba Watson fans show strongest brand affinity for Justin Rose (99.94×), Masters Tournament (23.81×), and Erin Andrews (52.19×) over the country average.

04

Where do Bubba Watson fans live in United States?

Bubba Watson fans in United States are most concentrated in Florida (reach ~60K), California (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Bubba Watson fans also like?

Beyond Bubba Watson itself, the audience over-indexes on Masters Tournament (23.81×), Erin Andrews (52.19×), Phil Mickelson (32.68×), and PGA Tour (7.71×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bubba Watson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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