Bun (hairstyle) Audience in United States

Bun (hairstyle) has an estimated audience of 1,268,271 people in United States. 92.5% are female, 7.5% are male, average age 34.5. Top regions: California, Texas, New York. Top brand affinities: Finnair, Google Maps, Hair Cuttery, Capital One, DeviantArt.

The average Bun (hairstyle) fan in United States is 34.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, Google Maps, Hair Cuttery, with strongest over-indexing on Finnair (675× the country average). Demographically, the Bun (hairstyle) audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyle

Demographics of Bun (hairstyle) fans

Demographic split for Bun (hairstyle) audience in United States
MetricValue
Female92.5%
Male7.5%
Average age34.5
Estimated audience size1,268,271

Audience persona

The typical Bun (hairstyle) fan in United States is more female, around 34.5 years old, with strong Indulgence tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Bun (hairstyle) in United States
RegionReachAffinity
California128,7380.92×
Texas98,0140.9×
New York83,4251.18×
Florida69,2300.81×
North Carolina53,1101.39×
Illinois47,6781.13×
Michigan46,5661.4×
Ohio40,8761.05×
New Jersey38,7471.2×
Pennsylvania38,1250.89×
Georgia34,9760.9×
Virginia29,9170.97×
Massachusetts28,2931.13×
Colorado24,8431.24×
Washington23,9900.94×
Indiana23,5461.02×
Tennessee23,5370.93×
Missouri19,7930.97×
Minnesota19,6101.08×
Wisconsin19,4541.02×
Arizona18,3910.71×
Maryland18,1470.83×
Kentucky17,7711.12×
Louisiana17,1211.05×
South Carolina15,7920.83×
Oklahoma15,1361.07×
Alabama13,6600.77×
Connecticut13,6201.07×
Oregon13,1530.9×
West Virginia10,8671.84×
Iowa10,8421.04×
Mississippi10,5551.01×
Arkansas10,5361.01×
Kansas9,5090.95×
Utah8,6370.76×
Nevada7,8330.64×
New Hampshire7,0971.42×
Maine6,7151.48×
Idaho6,3301×
Nebraska5,6190.88×
New Mexico4,6310.73×
Hawaii4,5190.83×
Rhode Island3,3260.82×
Montana3,2560.93×
Vermont2,7641.24×
South Dakota2,6940.92×
North Dakota2,6651.02×
Washington, District of Columbia2,5880.68×
Delaware2,5170.72×
Wyoming1,9191.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bun (hairstyle) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Google Maps19.01×Internet & Social Media
Hair Cuttery79.46×Beauty & Wellness
Capital One15.78×Business & Career
DeviantArt19.04×Internet & Social Media
Apple Store19.4×Shopping
Indeed.com9.39×Business & Career
Circle K15.33×Shopping
CarGurus12.66×Cars & Mobility
Margot Robbie19.2×Movies & TV
Beetlejuice9.4×Movies & TV
Diane Keaton11.45×Movies & TV
Kendra Scott19.29×Fashion & Accessoires
Khan Academy15×Business & Career
Enterprise Rent-A-Car10.37×Cars & Mobility
AccuWeather10.51×Home & Garden
Billy Bob Thornton14.06×Movies & TV
Jeff Bezos17.73×Business & Career
ICloud14.5×Technology & Electronics
Jason Momoa14.17×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bun (hairstyle) audience
TraitClusterScore
IndulgenceJOY1.36
Price SensitivityPREMIUM1.35
PatriotismCONSERVATISM1.25
Early Adopter MentalityPOWER1.23
Design AffinityPREMIUM1.21
CreativityOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Bun (hairstyle)
CountryShare
United States30.5%
Japan17.7%
Ukraine12.7%

See Bun (hairstyle) audiences in other countries

More Hairstyle audiences in United States

Frequently asked questions

How many fans does Bun (hairstyle) have in United States?

Bun (hairstyle) has an estimated audience of 1,268,271 people in United States, concentrated in California and Texas.

What is the gender split and age of Bun (hairstyle) fans?

92.5% of Bun (hairstyle) fans are female, 7.5% are male, with an average age of 34.5 years.

Which brands do Bun (hairstyle) fans like most?

Bun (hairstyle) fans show strongest brand affinity for Finnair (675×), Google Maps (19.01×), and Hair Cuttery (79.46×) over the country average.

Where do Bun (hairstyle) fans live in United States?

Bun (hairstyle) fans in United States are most concentrated in California (reach 128,738), Texas (reach 98,014), and New York (reach 83,425). These three regions account for the largest share of the active audience.

What other brands do Bun (hairstyle) fans also like?

Beyond Bun (hairstyle) itself, the audience over-indexes on Google Maps (19.01×), Hair Cuttery (79.46×), Capital One (15.78×), and DeviantArt (19.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bun (hairstyle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.