Bun (hairstyle) Audience in United States

Bun (hairstyle) logo

Bun (hairstyle) has an estimated audience of 1,268,271 people in United States. 92.5% are female, 7.5% are male, average age 34.5. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, La Jolla, Goop, Governor of Michigan, Wok.

The average Bun (hairstyle) fan in United States is 34.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, La Jolla, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Bun (hairstyle) audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyle

Demographics of Bun (hairstyle) fans

Demographic split for Bun (hairstyle) audience in United States
MetricValue
Female92.5%
Male7.5%
Average age34.5
Estimated audience size1,268,271

Audience persona

The typical Bun (hairstyle) fan in United States is more female, around 34.5 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Bun (hairstyle) in United States
RegionReachAffinity
California128,7380.92×
Texas98,0140.9×
New York83,4251.18×
Florida69,2300.81×
North Carolina53,1101.39×
Illinois47,6781.13×
Michigan46,5661.4×
Ohio40,8761.05×
New Jersey38,7471.2×
Pennsylvania38,1250.89×
Georgia34,9760.9×
Virginia29,9170.97×
Massachusetts28,2931.13×
Colorado24,8431.24×
Washington23,9900.94×
Indiana23,5461.02×
Tennessee23,5370.93×
Missouri19,7930.97×
Minnesota19,6101.08×
Wisconsin19,4541.02×
Arizona18,3910.71×
Maryland18,1470.83×
Kentucky17,7711.12×
Louisiana17,1211.05×
South Carolina15,7920.83×
Oklahoma15,1361.07×
Alabama13,6600.77×
Connecticut13,6201.07×
Oregon13,1530.9×
West Virginia10,8671.84×
Iowa10,8421.04×
Mississippi10,5551.01×
Arkansas10,5361.01×
Kansas9,5090.95×
Utah8,6370.76×
Nevada7,8330.64×
New Hampshire7,0971.42×
Maine6,7151.48×
Idaho6,3301×
Nebraska5,6190.88×
New Mexico4,6310.73×
Hawaii4,5190.83×
Rhode Island3,3260.82×
Montana3,2560.93×
Vermont2,7641.24×
South Dakota2,6940.92×
North Dakota2,6651.02×
Washington, District of Columbia2,5880.68×
Delaware2,5170.72×
Wyoming1,9191.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bun (hairstyle) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
La Jolla27.99×Travel & Leisure
Goop10.8×Internet & Social Media
Governor of Michigan13.63×Politics & Society
Wok9.35×Food & Beverages
No Escape (1994 film)15.64×Movies & TV
Mackenzie Foy10.63×Fashion & Accessoires
Google Home8.69×Technology & Electronics
Grace Slick11.59×Music & Radio
Product design2.54×Business & Career
Cherish (group)13.81×Music & Radio
Penn & Teller10.63×Movies & TV
Hardik Pandya18.9×Sports
headspace11.09×Health
Fairy godmother8.45×Literature
Harlow13.2×Travel & Leisure
Hipster10.65×Politics & Society
National Paralympic Committee23.51×Sports
TV Fanatic10.32×Movies & TV
Combat sport1.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bun (hairstyle) audience
TraitClusterScore
IndulgenceJOY1.36
Price SensitivityPREMIUM1.35
PatriotismCONSERVATISM1.25
Early Adopter MentalityPOWER1.23
Design AffinityPREMIUM1.21
CreativityOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Bun (hairstyle)
CountryShare
United States30.5%
Japan17.7%
Ukraine12.7%

See Bun (hairstyle) audiences in other countries

More Hairstyle audiences in United States

Frequently asked questions

How many fans does Bun (hairstyle) have in United States?

Bun (hairstyle) has an estimated audience of 1,268,271 people in United States, concentrated in California and Texas.

What is the gender split and age of Bun (hairstyle) fans?

92.5% of Bun (hairstyle) fans are female, 7.5% are male, with an average age of 34.5 years.

Which brands do Bun (hairstyle) fans like most?

Bun (hairstyle) fans show strongest brand affinity for Keene, New Hampshire (675×), La Jolla (27.99×), and Goop (10.8×) over the country average.

Where do Bun (hairstyle) fans live in United States?

Bun (hairstyle) fans in United States are most concentrated in California (reach 128,738), Texas (reach 98,014), and New York (reach 83,425). These three regions account for the largest share of the active audience.

What other brands do Bun (hairstyle) fans also like?

Beyond Bun (hairstyle) itself, the audience over-indexes on La Jolla (27.99×), Goop (10.8×), Governor of Michigan (13.63×), and Wok (9.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bun (hairstyle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.