Burpee Gardens Audience in United States

Burpee Gardens logo

Burpee Gardens has an estimated audience of 375,992 people in United States. 78.2% are female, 21.8% are male, average age 48.6. Top regions: Pennsylvania, Texas, Ohio. Top brand affinities: Assassin's Creed II, Home construction, Pillow, Elsword, Collectable.

The average Burpee Gardens fan in United States is 48.6 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Texas, Ohio. Top brand affinities include Assassin's Creed II, Home construction, Pillow, with strongest over-indexing on Assassin's Creed II (27.68× the country average). Demographically, the Burpee Gardens audience skews more female with an average age of 48.6, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Burpee Gardens fans

Demographic split for Burpee Gardens audience in United States
MetricValue
Female78.2%
Male21.8%
Average age48.6
Estimated audience size375,992

Audience persona

The typical Burpee Gardens fan in United States is more female, around 48.6 years old, with strong DIY Mentality tendencies and a notable affinity for Assassin's Creed II.

Top regions in United States

Top regions ranked by reach for Burpee Gardens in United States
RegionReachAffinity
Pennsylvania20,9871.66×
Texas15,4900.48×
Ohio13,9891.21×
California13,9480.34×
New York13,8080.66×
Illinois11,4670.92×
Michigan10,6581.08×
North Carolina10,6110.94×
Florida10,3870.41×
Indiana9,2931.35×
Virginia8,6580.95×
Tennessee7,9831.06×
Georgia7,4450.64×
Wisconsin7,1991.27×
New Jersey7,1060.74×
Missouri7,1041.17×
Massachusetts6,1730.83×
Minnesota6,1111.13×
Washington5,8740.78×
Maryland5,8010.9×
Kentucky5,7331.22×
Alabama5,1900.99×
Iowa5,0241.62×
South Carolina5,0180.89×
Oklahoma4,5561.09×
Colorado4,5140.76×
Arkansas3,9701.28×
Connecticut3,6030.96×
Kansas3,5651.2×
Louisiana3,5420.73×
Oregon3,4340.8×
Arizona3,1530.41×
West Virginia3,0861.76×
Mississippi2,9120.94×
Nebraska2,4641.31×
Utah2,3970.71×
Idaho2,3821.26×
Maine2,2671.68×
New Hampshire2,2311.51×
Montana1,5421.48×
New Mexico1,2900.68×
Vermont1,2691.92×
South Dakota1,1351.31×
Nevada1,1240.31×
Rhode Island1,0960.92×
Delaware1,0761.04×
North Dakota1,0471.36×
Wyoming6561.18×
Alaska4460.55×
Hawaii4430.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Burpee Gardens audience
BrandAffinityCategory
Assassin's Creed II27.68×Games
Home construction2.88×Home & Garden
Pillow3.51×Home & Garden
Elsword20×Games
Collectable1.86×Kids & Family
The Devil's Rejects11.64×Movies & TV
Allama Iqbal Open University46.87×Business & Career
Vocal harmony4.43×Music & Radio
Historic site4.15×Arts & Culture
Mothercare2.67×Kids & Family
Business English4.55×Business & Career
Natural rubber1.64×Cars & Mobility
Goop3.99×Internet & Social Media
Picnic5.05×Kids & Family
Fairy godmother5.02×Literature
Grinch2.54×Movies & TV
Governor of Michigan4.57×Politics & Society
Mathcore4.6×Music & Radio
JDSU1.74×Business & Career
Tezz3.85×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Burpee Gardens audience
TraitClusterScore
DIY MentalityTHRILL2.58
SustainabilityBALANCE1.87
IndulgenceJOY1.73
Community OrientationOPEN1.56
Family OrientationCONSERVATISM1.55
Urban LifestyleOPEN1.53

Worldwide distribution

Worldwide audience distribution share by country for Burpee Gardens
CountryShare
United States98.9%
Mexico0.1%
Japan0.1%

See Burpee Gardens audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Burpee Gardens have in United States?

Burpee Gardens has an estimated audience of 375,992 people in United States, concentrated in Pennsylvania and Texas.

What is the gender split and age of Burpee Gardens fans?

78.2% of Burpee Gardens fans are female, 21.8% are male, with an average age of 48.6 years.

Which brands do Burpee Gardens fans like most?

Burpee Gardens fans show strongest brand affinity for Assassin's Creed II (27.68×), Home construction (2.88×), and Pillow (3.51×) over the country average.

Where do Burpee Gardens fans live in United States?

Burpee Gardens fans in United States are most concentrated in Pennsylvania (reach 20,987), Texas (reach 15,490), and Ohio (reach 13,989). These three regions account for the largest share of the active audience.

What other brands do Burpee Gardens fans also like?

Beyond Burpee Gardens itself, the audience over-indexes on Home construction (2.88×), Pillow (3.51×), Elsword (20×), and Collectable (1.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Burpee Gardens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.