Butterscotch Audience in United States
Butterscotch has an estimated audience of 393,642 people in United States. 63.6% are female, 36.4% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Cherish (group), Fairy godmother, Governor of Michigan, Ken Burns, Goop.
The average Butterscotch fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cherish (group), Fairy godmother, Governor of Michigan, with strongest over-indexing on Cherish (group) (13.89× the country average). Demographically, the Butterscotch audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Butterscotch fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 39.2 |
| Estimated audience size | 393,642 |
Audience persona
The typical Butterscotch fan in United States is more female, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Cherish (group).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 53,734 | 1.24× |
| Texas | 39,916 | 1.18× |
| Florida | 29,747 | 1.12× |
| New York | 23,673 | 1.08× |
| Illinois | 15,564 | 1.19× |
| Georgia | 13,926 | 1.15× |
| North Carolina | 12,870 | 1.09× |
| Pennsylvania | 12,833 | 0.97× |
| Ohio | 11,652 | 0.96× |
| Michigan | 11,043 | 1.07× |
| Virginia | 9,986 | 1.04× |
| Washington | 9,482 | 1.2× |
| New Jersey | 9,405 | 0.94× |
| Arizona | 8,045 | 1× |
| Tennessee | 7,960 | 1.01× |
| Indiana | 7,910 | 1.1× |
| Massachusetts | 7,877 | 1.02× |
| Maryland | 7,455 | 1.1× |
| Missouri | 6,515 | 1.03× |
| Minnesota | 6,488 | 1.15× |
| Colorado | 5,973 | 0.96× |
| Wisconsin | 5,900 | 1× |
| South Carolina | 5,639 | 0.95× |
| Louisiana | 5,124 | 1.01× |
| Alabama | 5,115 | 0.93× |
| Oregon | 4,898 | 1.09× |
| Kentucky | 4,758 | 0.96× |
| Oklahoma | 4,682 | 1.07× |
| Nevada | 4,547 | 1.19× |
| Connecticut | 4,220 | 1.07× |
| Arkansas | 4,162 | 1.28× |
| Mississippi | 3,255 | 1× |
| Utah | 3,215 | 0.91× |
| Iowa | 3,185 | 0.98× |
| Kansas | 3,086 | 0.99× |
| Nebraska | 1,897 | 0.96× |
| New Mexico | 1,800 | 0.91× |
| Hawaii | 1,786 | 1.06× |
| Idaho | 1,685 | 0.85× |
| West Virginia | 1,498 | 0.82× |
| Maine | 1,278 | 0.91× |
| Washington, District of Columbia | 1,177 | 0.99× |
| New Hampshire | 1,175 | 0.76× |
| Rhode Island | 1,055 | 0.84× |
| Montana | 971 | 0.89× |
| Delaware | 893 | 0.82× |
| Alaska | 852 | 1.01× |
| South Dakota | 702 | 0.77× |
| North Dakota | 683 | 0.84× |
| Vermont | 561 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cherish (group) | 13.89× | Music & Radio |
| Fairy godmother | 9.51× | Literature |
| Governor of Michigan | 9.19× | Politics & Society |
| Ken Burns | 8.84× | Movies & TV |
| Goop | 6.25× | Internet & Social Media |
| Historic site | 4.4× | Arts & Culture |
| Hibachi | 7.78× | Food & Beverages |
| Karbala | 9.07× | Travel & Leisure |
| Grinch | 3.87× | Movies & TV |
| Nebraska | 2.56× | Travel & Leisure |
| Wok | 5.76× | Food & Beverages |
| headspace | 7.98× | Health |
| Ira Glass | 14.55× | Music & Radio |
| Birthday Gifts | 2.62× | Kids & Family |
| Unique Gifts | 1.94× | Shopping |
| Google Home | 5.23× | Technology & Electronics |
| TV Fanatic | 8.47× | Movies & TV |
| Vocal harmony | 3.59× | Music & Radio |
| Jingoism | 1.67× | Politics & Society |
| Mathcore | 5.98× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.57 |
| Price Sensitivity | PREMIUM | 1.32 |
| Healthy Lifestyle | BALANCE | 1.3 |
| Creativity | OPEN | 1.3 |
| DIY Mentality | THRILL | 1.26 |
| Design Affinity | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.5% |
| Spain | 12.3% |
| Malaysia | 7.8% |
See Butterscotch audiences in other countries
More Sweet audiences in United States
Frequently asked questions
How many fans does Butterscotch have in United States?
Butterscotch has an estimated audience of 393,642 people in United States, concentrated in California and Texas.
What is the gender split and age of Butterscotch fans?
63.6% of Butterscotch fans are female, 36.4% are male, with an average age of 39.2 years.
Which brands do Butterscotch fans like most?
Butterscotch fans show strongest brand affinity for Cherish (group) (13.89×), Fairy godmother (9.51×), and Governor of Michigan (9.19×) over the country average.
Where do Butterscotch fans live in United States?
Butterscotch fans in United States are most concentrated in California (reach 53,734), Texas (reach 39,916), and Florida (reach 29,747). These three regions account for the largest share of the active audience.
What other brands do Butterscotch fans also like?
Beyond Butterscotch itself, the audience over-indexes on Fairy godmother (9.51×), Governor of Michigan (9.19×), Ken Burns (8.84×), and Goop (6.25×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Butterscotch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.