Cabin (truck) Audience in United States

Cabin (truck) logo

Cabin (truck) has an estimated audience of 356,726 people in United States. 10.7% are female, 89.3% are male, average age 39.6. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Diane Sawyer, Mathcore, Google Home, The Historian.

The average Cabin (truck) fan in United States is 39.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Diane Sawyer, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Cabin (truck) audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Cabin (truck) fans

Demographic split for Cabin (truck) audience in United States
MetricValue
Female10.7%
Male89.3%
Average age39.6
Estimated audience size356,726

Audience persona

The typical Cabin (truck) fan in United States is more male, around 39.6 years old, with strong Risk Appetite tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Cabin (truck) in United States
RegionReachAffinity
Texas36,9451.2×
California31,3840.8×
Florida18,5690.77×
New York14,8450.74×
Ohio14,4481.31×
Illinois12,8661.08×
Georgia11,4511.04×
Michigan10,5741.13×
Tennessee9,7111.36×
Pennsylvania9,6150.8×
North Carolina9,0790.85×
Washington8,7861.23×
Virginia8,5040.98×
Arizona8,0231.1×
Indiana7,6671.18×
Colorado6,9611.24×
Minnesota6,9391.36×
Missouri6,7091.17×
Louisiana6,2301.35×
New Jersey5,5980.62×
Oklahoma5,5961.41×
Wisconsin5,2400.98×
Maryland5,2320.85×
Alabama5,0411.01×
Kentucky4,7701.07×
Massachusetts4,7170.67×
South Carolina4,3460.81×
Oregon4,3401.06×
Arkansas3,9501.34×
Iowa3,3951.16×
Utah3,3541.05×
Mississippi3,1101.06×
Kansas2,9961.07×
Nevada2,7020.78×
West Virginia2,3271.4×
Connecticut2,1290.6×
Nebraska1,9281.08×
Idaho1,8001.01×
New Mexico1,7630.99×
Montana1,0861.1×
Alaska1,0771.41×
Maine1,0240.8×
South Dakota9111.11×
New Hampshire8930.64×
Hawaii8730.57×
Washington, District of Columbia8300.77×
Wyoming6751.28×
North Dakota6270.86×
Rhode Island6210.55×
Delaware5930.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cabin (truck) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Diane Sawyer41.43×Movies & TV
Mathcore17.5×Music & Radio
Google Home11.67×Technology & Electronics
The Historian16.48×Literature
Urban Outfitters1.74×Shopping
N1 road (South Africa)3.67×Travel & Leisure
Emperor Entertainment Group10.32×Business & Career
Historic site3.66×Arts & Culture
Hipster8.14×Politics & Society
Israel1.78×Travel & Leisure
Life of Pi7.61×Movies & TV
Eurail16.57×Cars & Mobility
MK2.76×Music & Radio
Sinaloa2.31×Travel & Leisure
Parral, Chihuahua9.01×Travel & Leisure
ABC 7 Chicago2.55×Movies & TV
Racing1.55×Cars & Mobility
Wikia1.92×Internet & Social Media
Hog Hunting1.88×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cabin (truck) audience
TraitClusterScore
Risk AppetiteTHRILL1.67
Quality AwarenessPREMIUM1.55
Need for SecurityCONSERVATISM1.52
Career OrientationPOWER1.44
PatriotismCONSERVATISM1.34
Family OrientationCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Cabin (truck)
CountryShare
United States27.9%
Japan24.9%
Germany4.5%

See Cabin (truck) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Cabin (truck) have in United States?

Cabin (truck) has an estimated audience of 356,726 people in United States, concentrated in Texas and California.

What is the gender split and age of Cabin (truck) fans?

10.7% of Cabin (truck) fans are female, 89.3% are male, with an average age of 39.6 years.

Which brands do Cabin (truck) fans like most?

Cabin (truck) fans show strongest brand affinity for Keene, New Hampshire (675×), Diane Sawyer (41.43×), and Mathcore (17.5×) over the country average.

Where do Cabin (truck) fans live in United States?

Cabin (truck) fans in United States are most concentrated in Texas (reach 36,945), California (reach 31,384), and Florida (reach 18,569). These three regions account for the largest share of the active audience.

What other brands do Cabin (truck) fans also like?

Beyond Cabin (truck) itself, the audience over-indexes on Diane Sawyer (41.43×), Mathcore (17.5×), Google Home (11.67×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cabin (truck). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.