California Science Center Audience in United States

California Science Center has an estimated audience of 651,429 people in United States. 59.6% are female, 40.4% are male, average age 41.6. Top regions: California, Texas, New York. Top brand affinities: Stephen Hawking, Autism Awareness, PSV Eindhoven, Diabetes mellitus awareness, Microblogging.

The average California Science Center fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Stephen Hawking, Autism Awareness, PSV Eindhoven, with strongest over-indexing on Stephen Hawking (71.27× the country average). Demographically, the California Science Center audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of California Science Center fans

Demographic split for California Science Center audience in United States
MetricValue
Female59.6%
Male40.4%
Average age41.6
Estimated audience size651,429

Audience persona

The typical California Science Center fan in United States is more female, around 41.6 years old, with strong Travelling tendencies and a notable affinity for Stephen Hawking.

Top regions in United States

Top regions ranked by reach for California Science Center in United States
RegionReachAffinity
California488,57226.85×
Texas24,8890.44×
New York16,4010.45×
Arizona15,8921.19×
Washington15,6581.2×
Florida14,3000.32×
Nevada13,4302.13×
Oregon8,9191.19×
Illinois8,5170.39×
Virginia7,6560.48×
Colorado7,4340.72×
Pennsylvania6,1870.28×
Ohio5,6090.28×
Georgia5,4570.27×
New Jersey5,4280.33×
Massachusetts5,3940.42×
Hawaii5,2821.89×
Utah5,1770.89×
Michigan5,1320.3×
North Carolina5,0460.26×
Missouri3,7980.36×
Maryland3,5880.32×
Minnesota3,2410.35×
Tennessee3,2210.25×
Indiana3,0460.26×
Wisconsin2,7290.28×
Idaho2,4850.76×
New Mexico2,3420.72×
Oklahoma2,1140.29×
Connecticut2,1060.32×
Louisiana2,0410.24×
Kansas1,9600.38×
Kentucky1,9230.24×
Washington, District of Columbia1,7940.92×
South Carolina1,7610.18×
Alabama1,7480.19×
Iowa1,6610.31×
Arkansas1,4270.27×
Nebraska1,0700.33×
Montana8900.49×
Mississippi8720.16×
Alaska8320.6×
New Hampshire7810.3×
Rhode Island5730.28×
Maine5720.25×
West Virginia4930.16×
Vermont4150.36×
North Dakota4120.31×
South Dakota3900.26×
Wyoming3680.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for California Science Center audience
BrandAffinityCategory
Stephen Hawking71.27×Business & Career
Autism Awareness19.03×Health
PSV Eindhoven73.81×Sports
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness4.21×Sports
Los Angeles Dodgers7×Sports
Disneyland4.61×Travel & Leisure
Hyundai Ioniq34.16×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Miami Hurricanes football10.74×Sports
International Space Station15.05×Cars & Mobility
Capital One2.78×Business & Career
Indeed.com2.71×Business & Career
Google Maps2.57×Internet & Social Media
Back to the Future9.26×Movies & TV
New Year's Eve5.28×Home & Garden
Beetlejuice3.06×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by California Science Center audience
TraitClusterScore
TravellingTHRILL1.75
Urban LifestyleOPEN1.5
Design AffinityPREMIUM1.49
Quality AwarenessPREMIUM1.39
Community OrientationOPEN1.32
IndulgenceJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for California Science Center
CountryShare
United States51.5%
India13.5%
Japan10.7%

See California Science Center audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does California Science Center have in United States?

California Science Center has an estimated audience of 651,429 people in United States, concentrated in California and Texas.

What is the gender split and age of California Science Center fans?

59.6% of California Science Center fans are female, 40.4% are male, with an average age of 41.6 years.

Which brands do California Science Center fans like most?

California Science Center fans show strongest brand affinity for Stephen Hawking (71.27×), Autism Awareness (19.03×), and PSV Eindhoven (73.81×) over the country average.

Where do California Science Center fans live in United States?

California Science Center fans in United States are most concentrated in California (reach 488,572), Texas (reach 24,889), and New York (reach 16,401). These three regions account for the largest share of the active audience.

What other brands do California Science Center fans also like?

Beyond California Science Center itself, the audience over-indexes on Autism Awareness (19.03×), PSV Eindhoven (73.81×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for California Science Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.