Carriage Audience in United States

Carriage logo

Carriage has an estimated audience of 5,241,670 people in United States. 32.6% are female, 67.4% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Minnesota, A Streetcar Named Desire (1951 film), Sinaloa, Bully (2011 film).

The average Carriage fan in United States is 43.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Minnesota, A Streetcar Named Desire (1951 film), with strongest over-indexing on Urban Outfitters (2.08× the country average). Demographically, the Carriage audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Carriage fans

Demographic split for Carriage audience in United States
MetricValue
Female32.6%
Male67.4%
Average age43.3
Estimated audience size5,241,670

Audience persona

The typical Carriage fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Carriage in United States
RegionReachAffinity
California719,8061.25×
Texas515,3031.14×
Florida376,3021.06×
New York306,7901.05×
Illinois184,5141.06×
Georgia162,7111.01×
Pennsylvania162,6750.92×
North Carolina153,6390.97×
Ohio146,6400.91×
Michigan140,6901.03×
Virginia133,6861.05×
New Jersey125,4810.94×
Washington125,3411.19×
Massachusetts116,5371.13×
Louisiana107,3401.59×
Arizona104,4950.98×
Tennessee103,3440.98×
Indiana99,9701.04×
Maryland96,2671.07×
South Carolina90,2391.14×
Missouri81,5380.97×
Colorado77,8930.94×
Wisconsin75,7570.96×
Minnesota75,6771.01×
Alabama71,2800.97×
Oregon68,9081.15×
Oklahoma63,0631.08×
Kentucky60,7770.92×
Connecticut57,2791.09×
Utah51,9211.11×
Nevada50,3000.99×
Mississippi44,3791.03×
Iowa42,7440.99×
Arkansas42,6000.99×
Kansas42,0131.02×
Idaho26,2341×
New Mexico25,0450.95×
Hawaii23,8291.06×
Nebraska23,6730.9×
New Hampshire22,2571.08×
West Virginia19,0950.78×
Maine18,5160.99×
Rhode Island17,6631.06×
Washington, District of Columbia14,4560.92×
Montana12,1540.84×
Alaska10,9990.98×
Delaware10,8400.75×
South Dakota8,9310.74×
North Dakota8,0470.75×
Vermont7,5320.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carriage audience
BrandAffinityCategory
Urban Outfitters2.08×Shopping
Minnesota1.77×Travel & Leisure
A Streetcar Named Desire (1951 film)5.43×Movies & TV
Sinaloa1.52×Travel & Leisure
Bully (2011 film)2.8×Movies & TV
Diane Sawyer3.56×Movies & TV
ABC 7 Chicago1.55×Movies & TV
WESH1.76×Movies & TV
Tech News3×Technology & Electronics
Better Off Dead (film)3.53×Movies & TV
Hebe2.03×Home & Garden
Laneige1.56×Beauty & Wellness
Totally Spies!3.3×Movies & TV
TVNotas2.68×News
Life of Pi2.18×Movies & TV
Voltron: Legendary Defender3.44×Movies & TV
JFK (film)2.03×Movies & TV
Elmira College2.16×Business & Career
Israeli cuisine1.96×Food & Beverages
San Pellegrino1.51×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carriage audience
TraitClusterScore
PatriotismCONSERVATISM1.98
Quality AwarenessPREMIUM1.6
Sports ActivityPOWER1.55
DIY MentalityTHRILL1.52
Risk AppetiteTHRILL1.51
IndividualismJOY1.39

Worldwide distribution

Worldwide audience distribution share by country for Carriage
CountryShare
United States31.6%
France11.9%
United Kingdom8.1%

See Carriage audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Carriage have in United States?

Carriage has an estimated audience of 5,241,670 people in United States, concentrated in California and Texas.

What is the gender split and age of Carriage fans?

32.6% of Carriage fans are female, 67.4% are male, with an average age of 43.3 years.

Which brands do Carriage fans like most?

Carriage fans show strongest brand affinity for Urban Outfitters (2.08×), Minnesota (1.77×), and A Streetcar Named Desire (1951 film) (5.43×) over the country average.

Where do Carriage fans live in United States?

Carriage fans in United States are most concentrated in California (reach 719,806), Texas (reach 515,303), and Florida (reach 376,302). These three regions account for the largest share of the active audience.

What other brands do Carriage fans also like?

Beyond Carriage itself, the audience over-indexes on Minnesota (1.77×), A Streetcar Named Desire (1951 film) (5.43×), Sinaloa (1.52×), and Bully (2011 film) (2.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.