A data profile of the people who buy, follow and care about CDC in United States — modelled from more than twelve digital signal sources. CDC has an estimated audience of 3,243,640 people in United States.
The average CDC fan in United States is 31.8 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Millie Bobby Brown, Superman, Reddit, with strongest over-indexing on Millie Bobby Brown (5.31× the country average).
Demographically, the CDC audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Indulgence, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical CDC fan in United States is more male, around 31.8 years old, with strong Indulgence tendencies and a notable affinity for Millie Bobby Brown.
The key figures that characterise the CDC profile in United States.
42.0% are female, 58.0% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 31.8 |
| Estimated audience size | 3,243,640 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 36% | |
| 30-39 | 28% | |
| 40-49 | 11% | |
| 50+ | 1% |
Where the CDC audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~200K | 1.83× | |
| 02 | Washington, District of Columbia | ~20K | 1.57× | |
| 03 | Wyoming | ~6K | 1.35× | |
| 04 | Maryland | ~70K | 1.23× | |
| 05 | Virginia | ~90K | 1.14× | |
| 06 | Arkansas | ~30K | 1.10× | |
| 07 | South Dakota | ~8K | 1.10× | |
| 08 | Massachusetts | ~70K | 1.09× | |
| 09 | Kansas | ~30K | 1.07× | |
| 10 | Alaska | ~7K | 1.06× | |
| 11 | Vermont | ~6K | 1.06× | |
| 12 | North Dakota | ~7K | 1.04× | |
| 13 | New Hampshire | ~10K | 1.03× | |
| 14 | North Carolina | ~100K | 1.01× | |
| 15 | Kentucky | ~40K | 1.01× | |
| 16 | Connecticut | ~30K | 1.01× | |
| 17 | Minnesota | ~50K | 1.00× | |
| 18 | Wisconsin | ~50K | 0.99× | |
| 19 | Oregon | ~40K | 0.99× | |
| 20 | California | ~300K | 0.98× | |
| 21 | Pennsylvania | ~100K | 0.98× | |
| 22 | Mississippi | ~30K | 0.97× | |
| 23 | West Virginia | ~10K | 0.97× | |
| 24 | Missouri | ~50K | 0.96× | |
| 25 | Ohio | ~90K | 0.95× | |
| 26 | Louisiana | ~40K | 0.95× | |
| 27 | Maine | ~10K | 0.95× | |
| 28 | Rhode Island | ~10K | 0.95× | |
| 29 | Alabama | ~40K | 0.94× | |
| 30 | Iowa | ~20K | 0.94× | |
| 31 | Hawaii | ~10K | 0.94× | |
| 32 | New York | ~200K | 0.93× | |
| 33 | Illinois | ~100K | 0.93× | |
| 34 | Washington | ~60K | 0.93× | |
| 35 | Nebraska | ~10K | 0.93× | |
| 36 | Indiana | ~50K | 0.92× | |
| 37 | South Carolina | ~40K | 0.91× | |
| 38 | New Mexico | ~10K | 0.91× | |
| 39 | Idaho | ~10K | 0.91× | |
| 40 | Texas | ~200K | 0.90× | |
| 41 | Tennessee | ~60K | 0.89× | |
| 42 | Michigan | ~70K | 0.88× | |
| 43 | Arizona | ~60K | 0.88× | |
| 44 | Delaware | ~8K | 0.87× | |
| 45 | Colorado | ~40K | 0.86× | |
| 46 | Utah | ~20K | 0.85× | |
| 47 | Florida | ~200K | 0.83× | |
| 48 | Oklahoma | ~30K | 0.83× | |
| 49 | New Jersey | ~70K | 0.82× | |
| 50 | Nevada | ~30K | 0.82× |
The strongest cross-interests of the CDC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arctic Monkeys | Music & Radio | 9.49× | ||
| 02 | Twenty One Pilots | Music & Radio | 7.78× | ||
| 03 | Babysitting | Kids & Family | 7.67× | ||
| 04 | Coldplay | Music & Radio | 6.42× | ||
| 05 | Qatar Airways | Travel & Leisure | 6.19× | ||
| 06 | Millie Bobby Brown | Movies & TV | 5.31× | ||
| 07 | Harry Styles | Music & Radio | 4.00× | ||
| 08 | Internet & Social Media | 2.09× | |||
| 09 | Vintage clothing | Fashion & Accessoires | 2.07× | ||
| 10 | Hard rock | Music & Radio | 1.97× | ||
| 11 | Britney Spears | Music & Radio | 1.83× | ||
| 12 | Cocktail | Food & Beverages | 1.80× | ||
| 13 | Trader Joe's | Shopping | 1.78× | ||
| 14 | Batman | Movies & TV | 1.77× | ||
| 15 | Horror movies | Movies & TV | 1.72× | ||
| 16 | Superman | Movies & TV | 1.68× | ||
| 17 | Subway | Food & Beverages | 1.62× | ||
| 18 | Podcast | Music & Radio | 1.59× | ||
| 19 | HBO | Movies & TV | 1.58× | ||
| 20 | Veganism | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.99× | |
| Extroversion | THRILL | 1.67× | |
| Early Adopter Mentality | POWER | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.53× | |
| Travelling | THRILL | 0.69× | |
| Quality Awareness | PREMIUM | 0.77× |
CDC has an estimated audience of 3,243,640 people in United States, concentrated in California and Texas.
42.0% of CDC fans are female, 58.0% are male, with an average age of 31.8 years.
CDC fans show strongest brand affinity for Millie Bobby Brown (5.31×), Superman (1.68×), and Reddit (2.09×) over the country average.
CDC fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond CDC itself, the audience over-indexes on Superman (1.68×), Reddit (2.09×), Trader Joe's (1.78×), and Podcast (1.59×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for CDC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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