Census Audience in United States

Census logo

Census has an estimated audience of 6,530,159 people in United States. 55.2% are female, 44.8% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: 3D printing, UK garage, Wikia, Pillow, Hebe.

The average Census fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 3D printing, UK garage, Wikia, with strongest over-indexing on 3D printing (3.27× the country average). Demographically, the Census audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Census fans

Demographic split for Census audience in United States
MetricValue
Female55.2%
Male44.8%
Average age44.7
Estimated audience size6,530,159

Audience persona

The typical Census fan in United States is more female, around 44.7 years old, with strong Quality Awareness tendencies and a notable affinity for 3D printing.

Top regions in United States

Top regions ranked by reach for Census in United States
RegionReachAffinity
California916,5181.28×
Texas609,3081.09×
Florida491,2231.11×
New York442,2001.21×
Pennsylvania231,3101.05×
Georgia221,8491.1×
Illinois220,0541.01×
North Carolina209,6841.07×
Virginia193,5581.22×
Ohio187,9500.93×
New Jersey163,7750.99×
Michigan160,0770.94×
Maryland155,3311.38×
Washington145,7761.11×
Tennessee139,3501.06×
Massachusetts135,3151.05×
Indiana128,7881.08×
Arizona121,6960.91×
Missouri102,4020.97×
Colorado96,5170.94×
Louisiana93,7581.11×
Alabama91,7601.01×
South Carolina91,5490.93×
Wisconsin86,0450.88×
Kentucky83,0011.01×
Minnesota80,6760.86×
Oklahoma78,6291.08×
Oregon77,6451.04×
Connecticut63,7960.97×
Mississippi54,5321.01×
Utah53,6550.92×
Iowa51,4850.96×
Nevada51,2030.81×
Arkansas50,9260.95×
Kansas48,3450.94×
Washington, District of Columbia37,4611.91×
New Mexico31,3440.96×
West Virginia30,6451.01×
Nebraska29,8680.91×
Idaho29,3010.89×
Hawaii27,3920.98×
New Hampshire21,1160.82×
Maine20,0550.86×
Rhode Island18,9880.91×
Delaware15,8450.88×
Montana14,0370.77×
Alaska13,2610.95×
South Dakota12,1090.8×
North Dakota10,2030.76×
Vermont9,9750.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Census audience
BrandAffinityCategory
3D printing3.27×Technology & Electronics
UK garage6.14×Music & Radio
Wikia3.7×Internet & Social Media
Pillow2.07×Home & Garden
Hebe6.17×Home & Garden
Whataburger1.56×Food & Beverages
Nationality1.81×Politics & Society
Goop3.68×Internet & Social Media
Lulu 黃路梓茵1.8×Movies & TV
Grinch2.53×Movies & TV
Hibachi4.73×Food & Beverages
Vocal harmony2.68×Music & Radio
Governor of Michigan4.29×Politics & Society
Nebraska Cornhuskers football1.95×Sports
Wok3.53×Food & Beverages
JDSU1.6×Business & Career
Emperor Entertainment Group6.17×Business & Career
Home staging2.69×Home & Garden
Google Home3.19×Technology & Electronics
Fairy godmother3.57×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Census audience
TraitClusterScore
Quality AwarenessPREMIUM2.09
Family OrientationCONSERVATISM1.61
SustainabilityBALANCE1.57
PatriotismCONSERVATISM1.57
IndividualismJOY1.52
Risk AppetiteTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Census
CountryShare
United States83.4%
United Kingdom2.9%
Japan1.4%

See Census audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Census have in United States?

Census has an estimated audience of 6,530,159 people in United States, concentrated in California and Texas.

What is the gender split and age of Census fans?

55.2% of Census fans are female, 44.8% are male, with an average age of 44.7 years.

Which brands do Census fans like most?

Census fans show strongest brand affinity for 3D printing (3.27×), UK garage (6.14×), and Wikia (3.7×) over the country average.

Where do Census fans live in United States?

Census fans in United States are most concentrated in California (reach 916,518), Texas (reach 609,308), and Florida (reach 491,223). These three regions account for the largest share of the active audience.

What other brands do Census fans also like?

Beyond Census itself, the audience over-indexes on UK garage (6.14×), Wikia (3.7×), Pillow (2.07×), and Hebe (6.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Census. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.