Chanel West Coast Audience in United States

Chanel West Coast logo

Chanel West Coast has an estimated audience of 1,816,198 people in United States. 43.8% are female, 56.2% are male, average age 29.9. Top regions: California, Texas, Florida. Top brand affinities: Goop, Grinch, No Escape (1994 film), Wok, Hibachi.

The average Chanel West Coast fan in United States is 29.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Grinch, No Escape (1994 film), with strongest over-indexing on Goop (15.62× the country average). Demographically, the Chanel West Coast audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Chanel West Coast fans

Demographic split for Chanel West Coast audience in United States
MetricValue
Female43.8%
Male56.2%
Average age29.9
Estimated audience size1,816,198

Audience persona

The typical Chanel West Coast fan in United States is more male, around 29.9 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Chanel West Coast in United States
RegionReachAffinity
California162,2260.81×
Texas146,4220.94×
Florida98,1780.8×
New York77,6260.76×
Ohio68,2261.22×
Pennsylvania63,1901.03×
Illinois54,4080.9×
Michigan54,2591.14×
North Carolina51,8350.95×
Georgia49,5270.89×
Arizona46,8431.26×
Tennessee39,9411.1×
Missouri36,6261.25×
Virginia36,4900.82×
Indiana35,5261.07×
New Jersey35,2590.76×
Washington32,9810.91×
Colorado29,6581.04×
Alabama29,3121.16×
Wisconsin28,8241.05×
Massachusetts28,8080.81×
Kentucky28,5391.25×
Minnesota25,9541×
South Carolina25,6250.94×
Oklahoma24,4291.21×
Louisiana23,6651.01×
Nevada22,3281.27×
Maryland22,0040.7×
Oregon19,9440.96×
Iowa17,1701.15×
Arkansas16,1511.08×
Kansas14,6491.02×
Connecticut14,1330.78×
Mississippi12,6750.85×
Utah12,6600.78×
West Virginia11,2341.33×
New Mexico10,0691.11×
Nebraska10,0511.1×
New Hampshire9,9431.39×
Idaho8,4840.93×
Maine6,7281.03×
Montana6,1971.23×
Hawaii6,0880.78×
South Dakota4,9371.18×
Alaska4,4831.15×
Rhode Island4,3280.75×
North Dakota4,2741.15×
Delaware3,7810.75×
Wyoming3,1541.17×
Washington, District of Columbia2,6210.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chanel West Coast audience
BrandAffinityCategory
Goop15.62×Internet & Social Media
Grinch9.36×Movies & TV
No Escape (1994 film)21.31×Movies & TV
Wok11.14×Food & Beverages
Hibachi12.6×Food & Beverages
Vocal harmony7.15×Music & Radio
Governor of Michigan11.63×Politics & Society
Gift registry18.18×Kids & Family
Combat sport2.08×Sports
3D printing3.24×Technology & Electronics
Guitarist (magazine)14.25×Music & Radio
Google Home7.97×Technology & Electronics
Home construction1.63×Home & Garden
Grace Slick9.9×Music & Radio
Israel2.34×Travel & Leisure
Hipster9.78×Politics & Society
La Jolla8.77×Travel & Leisure
Sydney Evan27.59×Fashion & Accessoires
Google Photos2.21×Technology & Electronics
Eutheria19.5×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chanel West Coast audience
TraitClusterScore
Risk AppetiteTHRILL2.05
ExtroversionTHRILL1.84
Luxury OrientationPREMIUM1.25
Early Adopter MentalityPOWER1.15
Convenience OrientationPREMIUM1.13
IndividualismJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Chanel West Coast
CountryShare
United States80.6%
Canada3.8%
Mexico1.7%

See Chanel West Coast audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Chanel West Coast have in United States?

Chanel West Coast has an estimated audience of 1,816,198 people in United States, concentrated in California and Texas.

What is the gender split and age of Chanel West Coast fans?

43.8% of Chanel West Coast fans are female, 56.2% are male, with an average age of 29.9 years.

Which brands do Chanel West Coast fans like most?

Chanel West Coast fans show strongest brand affinity for Goop (15.62×), Grinch (9.36×), and No Escape (1994 film) (21.31×) over the country average.

Where do Chanel West Coast fans live in United States?

Chanel West Coast fans in United States are most concentrated in California (reach 162,226), Texas (reach 146,422), and Florida (reach 98,178). These three regions account for the largest share of the active audience.

What other brands do Chanel West Coast fans also like?

Beyond Chanel West Coast itself, the audience over-indexes on Grinch (9.36×), No Escape (1994 film) (21.31×), Wok (11.14×), and Hibachi (12.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chanel West Coast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.