Charity Navigator Audience in United States

Charity Navigator has an estimated audience of 871,838 people in United States. 57.0% are female, 43.0% are male, average age 48.2. Top regions: California, New York, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Chris Martin, MSN, Microblogging.

The average Charity Navigator fan in United States is 48.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Chris Martin, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Charity Navigator audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Charity Navigator fans

Demographic split for Charity Navigator audience in United States
MetricValue
Female57.0%
Male43.0%
Average age48.2
Estimated audience size871,838

Audience persona

The typical Charity Navigator fan in United States is more female, around 48.2 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Charity Navigator in United States
RegionReachAffinity
California115,7561.21×
New York64,9821.33×
Florida58,7190.99×
Texas48,1370.64×
Illinois37,2451.28×
Pennsylvania35,6411.21×
New Jersey31,3861.42×
Virginia30,5661.44×
North Carolina29,2951.12×
Massachusetts28,0481.63×
Ohio25,8430.96×
Georgia23,3680.87×
Washington23,3101.33×
Michigan22,1390.97×
Maryland21,6531.44×
Colorado19,6511.43×
Arizona17,7691×
Wisconsin17,3741.32×
Minnesota15,5231.24×
Oregon14,4391.44×
Connecticut14,3441.64×
Tennessee13,9690.8×
Missouri13,4420.96×
Indiana11,6910.73×
South Carolina11,1700.85×
Kentucky7,7140.71×
Alabama7,0760.58×
Kansas6,2920.92×
Iowa6,1470.86×
Louisiana5,4360.48×
Utah5,4290.7×
Nevada5,4120.64×
Oklahoma5,3790.56×
New Hampshire4,8331.41×
Maine4,4501.42×
New Mexico4,0130.92×
Washington, District of Columbia3,9831.52×
Arkansas3,8830.54×
Idaho3,6190.83×
Nebraska3,5210.81×
Hawaii3,0220.81×
Rhode Island3,0171.09×
Mississippi2,8790.4×
Delaware2,6221.09×
Vermont2,2891.5×
Montana2,1780.9×
West Virginia2,0590.51×
Alaska1,3480.72×
South Dakota1,2630.63×
Wyoming9710.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Charity Navigator audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Chris Martin30.75×Music & Radio
MSN5.65×News
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Lebanon12.38×Travel & Leisure
Twilio26.61×Technology & Electronics
Mandy Patinkin15.96×Movies & TV
Microsoft Store21.73×Technology & Electronics
Fox News Channel2.47×Movies & TV
Czech Republic12.51×Travel & Leisure
Staples (Canada)4.18×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Jane Goodall8.33×Pets & Animals
Great Clips4.39×Beauty & Wellness
Philanthropy4.16×Arts & Culture
Hobby Lobby2.6×Home & Garden
FlightAware6.96×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Charity Navigator audience
TraitClusterScore
PatriotismCONSERVATISM7.83
Community OrientationOPEN2.81
IndividualismJOY2.25
Family OrientationCONSERVATISM2.07
SpiritualityBALANCE2.06
SustainabilityBALANCE1.86

Worldwide distribution

Worldwide audience distribution share by country for Charity Navigator
CountryShare
United States75.9%
India7.3%
United Kingdom7.0%

See Charity Navigator audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Charity Navigator have in United States?

Charity Navigator has an estimated audience of 871,838 people in United States, concentrated in California and New York.

What is the gender split and age of Charity Navigator fans?

57.0% of Charity Navigator fans are female, 43.0% are male, with an average age of 48.2 years.

Which brands do Charity Navigator fans like most?

Charity Navigator fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Chris Martin (30.75×) over the country average.

Where do Charity Navigator fans live in United States?

Charity Navigator fans in United States are most concentrated in California (reach 115,756), New York (reach 64,982), and Florida (reach 58,719). These three regions account for the largest share of the active audience.

What other brands do Charity Navigator fans also like?

Beyond Charity Navigator itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Chris Martin (30.75×), MSN (5.65×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Charity Navigator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.