Charity Navigator Audience in United States

Demographics of Charity Navigator fans

Audience persona

The typical Charity Navigator fan in United States is more female, around 48.2 years old, with strong Patriotism tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Charity Navigator audiences in other countries

• Charity Navigator — Germany
• Charity Navigator — United Kingdom
• Charity Navigator — France
• Charity Navigator — Italy
• Charity Navigator — Spain
• Charity Navigator — Brazil
• Charity Navigator — Japan
• Charity Navigator — South Korea
• Charity Navigator — India

More Charity audiences in United States

• Humane society (11,626,465)
• American Marketing Association (10,596,223)
• United Nations (8,789,555)
• National Park Service (5,273,197)
• PragerU (4,308,316)

Frequently asked questions

How many fans does Charity Navigator have in United States?

Charity Navigator has an estimated audience of 871,838 people in United States, concentrated in California and New York.

What is the gender split and age of Charity Navigator fans?

57.0% of Charity Navigator fans are female, 43.0% are male, with an average age of 48.2 years.

Which brands do Charity Navigator fans like most?

Charity Navigator fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Jeep Wagoneer (12.38×), and Israel (3.83×) over the country average.

Where do Charity Navigator fans live in United States?

Charity Navigator fans in United States are most concentrated in California (reach 115,756), New York (reach 64,982), and Florida (reach 58,719). These three regions account for the largest share of the active audience.

What other brands do Charity Navigator fans also like?

Beyond Charity Navigator itself, the audience over-indexes on Jeep Wagoneer (12.38×), Israel (3.83×), Whataburger (2.25×), and Pillow (2.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Charity Navigator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.