Rascasse Audience Intelligence

Charlie Brown Audience in United States

A data profile of the people who buy, follow and care about Charlie Brown in United States — modelled from more than twelve digital signal sources. Charlie Brown has an estimated audience of 3,172,841 people in United States.

#29among Fictional Character in United States#164in Literature

The average Charlie Brown fan in United States is 45.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Non-alcoholic beverage, Microwave oven, Berlin Wall, with strongest over-indexing on Non-alcoholic beverage (3.67× the country average).

Demographically, the Charlie Brown audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Charlie Brown fan in United States is more female, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for Non-alcoholic beverage.

Category: Literature · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charlie Brown profile in United States.

Audience size
3.2M
in United States
Gender
72.1%♀
27.9% male
Age
45.6
average years
Country rank
#9818
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charlie Brown fans

72.1% are female, 27.9% are male, average age 45.6.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Charlie Brown audience in United States
MetricValue
Female72.1%
Male27.9%
Average age45.6
Estimated audience size3,172,841
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Charlie Brown audience in United States
Age bracketShare%
16-1911%
20-2910%
30-3916%
40-4931%
50+33%
Fig. 04

Worldwide distribution

43.7%

of the worldwide Charlie Brown audience comes from United States.

Worldwide audience distribution share by country for Charlie Brown
CountryShare
United States43.7%
Italy11.0%
Brazil9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charlie Brown audience in United States is strongest.

Fig. 05

Top regions by affinity

Charlie Brown fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~30K1.72×
02Kentucky~50K1.37×
03California~500K1.29×
04New Jersey~100K1.27×
05Texas~300K1.22×
06Indiana~70K1.21×
07Utah~30K1.14×
08Pennsylvania~100K1.08×
09Georgia~100K1.08×
10Arizona~70K1.06×
11Oklahoma~40K1.06×
12Nevada~30K1.06×
13North Carolina~100K1.05×
14Kansas~30K1.03×
15New Mexico~20K1.03×
16Ohio~100K1.02×
17Virginia~80K1.02×
18Michigan~80K1.01×
19Tennessee~60K1.01×
20South Carolina~50K1.01×
21Louisiana~40K1.00×
22Oregon~40K1.00×
23Rhode Island~10K1.00×
24New York~200K0.99×
25Illinois~100K0.99×
26Connecticut~30K0.99×
27Arkansas~30K0.99×
28Alabama~40K0.98×
29Washington~60K0.97×
30Maryland~50K0.97×
31Missouri~50K0.97×
32West Virginia~10K0.97×
33Colorado~50K0.95×
34Wisconsin~50K0.95×
35Massachusetts~60K0.94×
36Nebraska~10K0.93×
37Vermont~5K0.93×
38Mississippi~20K0.92×
39Florida~200K0.90×
40Iowa~20K0.90×
41Hawaii~10K0.89×
42New Hampshire~10K0.89×
43Delaware~8K0.89×
44Minnesota~40K0.88×
45Alaska~6K0.88×
46North Dakota~6K0.87×
47Washington, District of Columbia~8K0.86×
48Maine~9K0.80×
49South Dakota~6K0.80×
50Montana~7K0.79×
Fig. 06

Affinity by region

Affinity by region — Charlie Brown, United States
0.79×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charlie Brown audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charlie Brown audience
#·InterestCategoryAffinity×
01Berlin WallTravel & Leisure6.82×
02Non-alcoholic beverageFood & Beverages3.67×
03Web serverTechnology & Electronics3.51×
04Microwave ovenHome & Garden3.08×
05Emmy AwardMovies & TV2.55×
06QVCMovies & TV2.46×
07Britney SpearsMusic & Radio2.40×
08Rail transportTravel & Leisure2.30×
09Charitable organizationPolitics & Society2.18×
10NostalgiaHome & Garden2.16×
11GeneticsKids & Family1.88×
12Discount storesShopping1.84×
13PharmacyBusiness & Career1.81×
14United Parcel ServiceBusiness & Career1.79×
15Five BelowShopping1.77×
16Nonprofit organizationPolitics & Society1.72×
17TraditionPolitics & Society1.66×
18Subscription business modelShopping1.66×
19Panda ExpressFood & Beverages1.65×
20Pizza HutFood & Beverages1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charlie Brown audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charlie Brown audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.84×
Community OrientationOPEN1.81×
IndividualismJOY1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charlie Brown audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Risk AppetiteTHRILL0.80×
ExtroversionTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Charlie Brown have in United States?

Charlie Brown has an estimated audience of 3,172,841 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Charlie Brown fans?

72.1% of Charlie Brown fans are female, 27.9% are male, with an average age of 45.6 years.

03

Which brands do Charlie Brown fans like most?

Charlie Brown fans show strongest brand affinity for Non-alcoholic beverage (3.67×), Microwave oven (3.08×), and Berlin Wall (6.82×) over the country average.

04

Where do Charlie Brown fans live in United States?

Charlie Brown fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Charlie Brown fans also like?

Beyond Charlie Brown itself, the audience over-indexes on Microwave oven (3.08×), Berlin Wall (6.82×), Britney Spears (2.4×), and Nostalgia (2.16×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Charlie Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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