Charlie Brown Audience in United States

Charlie Brown logo

Charlie Brown has an estimated audience of 3,172,070 people in United States. 72.1% are female, 27.9% are male, average age 45.6. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Pillow, Nationality, 3D printing, Janitor.

The average Charlie Brown fan in United States is 45.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Pillow, Nationality, with strongest over-indexing on Whataburger (1.86× the country average). Demographically, the Charlie Brown audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Individualism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Fictional Character

Demographics of Charlie Brown fans

Demographic split for Charlie Brown audience in United States
MetricValue
Female72.1%
Male27.9%
Average age45.6
Estimated audience size3,172,070

Audience persona

The typical Charlie Brown fan in United States is more female, around 45.6 years old, with strong Individualism tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Charlie Brown in United States
RegionReachAffinity
California488,2241.4×
Texas345,6881.27×
Florida210,2110.98×
New York198,9661.12×
Pennsylvania117,4711.1×
Illinois110,1811.04×
New Jersey108,0871.34×
Georgia107,0151.1×
North Carolina104,9641.1×
Ohio102,3111.05×
Michigan90,0781.09×
Virginia82,4921.07×
Indiana69,3961.2×
Arizona68,1461.05×
Washington66,0641.04×
Tennessee65,2331.03×
Massachusetts60,7740.97×
Kentucky56,8411.43×
Maryland55,1851.01×
Colorado51,7101.03×
Missouri49,4650.97×
South Carolina46,3430.97×
Wisconsin44,2900.93×
Alabama43,3730.98×
Minnesota41,8450.92×
Louisiana41,1591.01×
Oklahoma37,3101.06×
Oregon36,5431.01×
Nevada32,5291.06×
Connecticut32,0781.01×
Utah30,4121.07×
Arkansas24,2480.93×
Mississippi23,9220.92×
Iowa23,2890.89×
Kansas23,2740.93×
Idaho20,8081.31×
New Mexico16,6071.04×
Nebraska14,3670.9×
West Virginia13,8200.94×
Hawaii11,7500.86×
New Hampshire10,7930.86×
Rhode Island9,9920.99×
Washington, District of Columbia9,0580.95×
Maine8,5530.75×
Delaware7,4780.85×
Montana6,5690.75×
South Dakota5,2800.72×
North Dakota5,1070.78×
Vermont4,9060.88×
Alaska4,8170.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Charlie Brown audience
BrandAffinityCategory
Whataburger1.86×Food & Beverages
Pillow1.99×Home & Garden
Nationality1.82×Politics & Society
3D printing1.64×Technology & Electronics
Janitor2.53×Home & Garden
Jack White1.64×Movies & TV
Erie County, New York3.02×Travel & Leisure
Hebe2.05×Home & Garden
Voltron: Legendary Defender4.83×Movies & TV
JTV (Indonesia)1.55×
Enfamil1.89×Kids & Family
Solo climbing1.85×Sports
Salman Khan2.16×Movies & TV
Gaelic football1.76×Sports
San Pellegrino1.81×Food & Beverages
Cockpit2.35×Travel & Leisure
Tezz1.74×Movies & TV
Layne Staley1.52×Music & Radio
Kingdom of Judah1.73×Politics & Society
Hattiesburg, Mississippi2.31×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Charlie Brown audience
TraitClusterScore
IndividualismJOY1.42
Community OrientationOPEN1.35
PatriotismCONSERVATISM1.33
SpiritualityBALANCE1.29
Family OrientationCONSERVATISM1.26
Convenience OrientationPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Charlie Brown
CountryShare
United States43.8%
Italy11.1%
Brazil9.2%

See Charlie Brown audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Charlie Brown have in United States?

Charlie Brown has an estimated audience of 3,172,070 people in United States, concentrated in California and Texas.

What is the gender split and age of Charlie Brown fans?

72.1% of Charlie Brown fans are female, 27.9% are male, with an average age of 45.6 years.

Which brands do Charlie Brown fans like most?

Charlie Brown fans show strongest brand affinity for Whataburger (1.86×), Pillow (1.99×), and Nationality (1.82×) over the country average.

Where do Charlie Brown fans live in United States?

Charlie Brown fans in United States are most concentrated in California (reach 488,224), Texas (reach 345,688), and Florida (reach 210,211). These three regions account for the largest share of the active audience.

What other brands do Charlie Brown fans also like?

Beyond Charlie Brown itself, the audience over-indexes on Pillow (1.99×), Nationality (1.82×), 3D printing (1.64×), and Janitor (2.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Charlie Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.