Chef Robert Irvine Audience in United States

Chef Robert Irvine logo

Chef Robert Irvine has an estimated audience of 329,663 people in United States. 57.8% are female, 42.2% are male, average age 34.3. Top regions: California, Florida, Texas. Top brand affinities: Jorge Nuno Pinto da Costa, Israel, Alaska, Vienne, Isère, Springfield, Illinois.

The average Chef Robert Irvine fan in United States is 34.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Jorge Nuno Pinto da Costa, Israel, Alaska, with strongest over-indexing on Jorge Nuno Pinto da Costa (160.84× the country average). Demographically, the Chef Robert Irvine audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Person · Subtype: Chef

Demographics of Chef Robert Irvine fans

Demographic split for Chef Robert Irvine audience in United States
MetricValue
Female57.8%
Male42.2%
Average age34.3
Estimated audience size329,663

Audience persona

The typical Chef Robert Irvine fan in United States is more female, around 34.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Jorge Nuno Pinto da Costa.

Top regions in United States

Top regions ranked by reach for Chef Robert Irvine in United States
RegionReachAffinity
California32,4350.89×
Florida28,0571.26×
Texas22,7400.8×
Pennsylvania21,3481.92×
New York17,0830.93×
North Carolina10,5541.06×
Ohio10,2261.01×
Illinois10,0750.92×
New Jersey9,4631.13×
Virginia9,3711.17×
Michigan9,2911.08×
Georgia8,4870.84×
Maryland7,4461.31×
Arizona6,9011.03×
Washington6,7571.02×
Tennessee6,4340.97×
Massachusetts6,2430.96×
Colorado5,9481.14×
Indiana5,7810.96×
Missouri4,9740.94×
South Carolina4,9350.99×
Louisiana4,5261.06×
Wisconsin4,2680.86×
Connecticut4,2601.29×
Nevada3,9461.24×
Alabama3,8580.84×
Kentucky3,8560.93×
Minnesota3,8290.81×
Oregon3,6570.97×
Oklahoma3,2930.9×
Utah2,5630.87×
Arkansas2,3010.85×
Iowa2,2220.82×
Kansas2,1380.82×
Mississippi2,0840.77×
New Hampshire2,0451.57×
Hawaii1,9961.41×
Idaho1,4930.9×
Nebraska1,4470.88×
West Virginia1,4390.94×
New Mexico1,3480.82×
Delaware1,3001.43×
Maine1,2111.03×
Washington, District of Columbia1,1961.21×
Rhode Island9540.91×
Montana7800.85×
Alaska6240.89×
North Dakota5320.79×
South Dakota5280.69×
Vermont4160.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chef Robert Irvine audience
BrandAffinityCategory
Jorge Nuno Pinto da Costa160.84×Sports
Israel2.62×Travel & Leisure
Alaska1.85×Travel & Leisure
Vienne, Isère53.71×Travel & Leisure
Springfield, Illinois9.15×Travel & Leisure
Pillow1.79×Home & Garden
Jeep Wagoneer4.54×Cars & Mobility
Unique Gifts1.8×Shopping
JamBase8.3×Music & Radio
Nebraska1.91×Travel & Leisure
Holt Renfrew9.15×Shopping
Monmouth County, New Jersey6.43×Travel & Leisure
Justice1.75×Politics & Society
College of the Holy Cross9.15×Business & Career
Home staging3.06×Home & Garden
Wikia1.94×Internet & Social Media
Elsword9.15×Games
Kendra Scott1.65×Fashion & Accessoires
JDSU1.65×Business & Career
Birthday Gifts1.7×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chef Robert Irvine audience
TraitClusterScore
Urban LifestyleOPEN1.89
Community OrientationOPEN1.64
IndulgenceJOY1.52
Convenience OrientationPREMIUM1.43
DIY MentalityTHRILL1.35
TraditionCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for Chef Robert Irvine
CountryShare
United States73.8%
Canada9.0%
United Kingdom3.4%

See Chef Robert Irvine audiences in other countries

More Chef audiences in United States

Frequently asked questions

How many fans does Chef Robert Irvine have in United States?

Chef Robert Irvine has an estimated audience of 329,663 people in United States, concentrated in California and Florida.

What is the gender split and age of Chef Robert Irvine fans?

57.8% of Chef Robert Irvine fans are female, 42.2% are male, with an average age of 34.3 years.

Which brands do Chef Robert Irvine fans like most?

Chef Robert Irvine fans show strongest brand affinity for Jorge Nuno Pinto da Costa (160.84×), Israel (2.62×), and Alaska (1.85×) over the country average.

Where do Chef Robert Irvine fans live in United States?

Chef Robert Irvine fans in United States are most concentrated in California (reach 32,435), Florida (reach 28,057), and Texas (reach 22,740). These three regions account for the largest share of the active audience.

What other brands do Chef Robert Irvine fans also like?

Beyond Chef Robert Irvine itself, the audience over-indexes on Israel (2.62×), Alaska (1.85×), Vienne, Isère (53.71×), and Springfield, Illinois (9.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chef Robert Irvine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.