Rascasse Audience Intelligence

Chef Robert Irvine Audience in United States

A data profile of the people who buy, follow and care about Chef Robert Irvine in United States — modelled from more than twelve digital signal sources. Chef Robert Irvine has an estimated audience of 295,037 people in United States.

#29among Chef in United States#12198among Person in United States#2512in Food & Beverages

The average Chef Robert Irvine fan in United States is 34.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Camilo Sesto, Giannis Antetokounmpo, QVC, with strongest over-indexing on Camilo Sesto (93.55× the country average).

Demographically, the Chef Robert Irvine audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chef Robert Irvine fan in United States is more female, around 34.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Camilo Sesto.

Category: Food & Beverages · Type: Person · Subtype: Chef

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chef Robert Irvine profile in United States.

Audience size
295K
in United States
Gender
57.8%♀
42.2% male
Age
34.3
average years
Country rank
#48775
Person in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chef Robert Irvine fans

57.8% are female, 42.2% are male, average age 34.3.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Chef Robert Irvine audience in United States
MetricValue
Female57.8%
Male42.2%
Average age34.3
Estimated audience size295,037
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Chef Robert Irvine audience in United States
Age bracketShare%
16-1939%
20-2914%
30-3916%
40-4918%
50+14%
Fig. 04

Worldwide distribution

71.4%

of the worldwide Chef Robert Irvine audience comes from United States.

Worldwide audience distribution share by country for Chef Robert Irvine
CountryShare
United States71.4%
Canada9.9%
United Kingdom3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chef Robert Irvine audience in United States is strongest.

Fig. 05

Top regions by affinity

Chef Robert Irvine fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~20K1.73×
02New Hampshire~2K1.67×
03Delaware~1K1.40×
04Nebraska~2K1.31×
05Connecticut~4K1.27×
06Maryland~7K1.21×
07Hawaii~2K1.19×
08Washington, District of Columbia~1K1.18×
09Florida~30K1.16×
10Virginia~9K1.15×
11Nevada~4K1.12×
12New Jersey~9K1.06×
13South Carolina~5K1.05×
14Maine~1K1.05×
15Colorado~5K1.04×
16Mississippi~3K1.03×
17Michigan~9K1.00×
18Tennessee~7K0.99×
19West Virginia~2K0.99×
20Louisiana~4K0.98×
21North Carolina~10K0.97×
22Missouri~5K0.97×
23Ohio~10K0.96×
24Washington~6K0.96×
25Rhode Island~1K0.96×
26Alaska<1K0.96×
27Massachusetts~6K0.95×
28Arizona~6K0.94×
29Oregon~4K0.94×
30Oklahoma~3K0.94×
31Idaho~2K0.94×
32Indiana~6K0.93×
33Kentucky~4K0.92×
34Alabama~4K0.91×
35Kansas~2K0.91×
36Montana<1K0.91×
37North Dakota<1K0.91×
38Vermont<1K0.91×
39Wisconsin~4K0.90×
40Arkansas~2K0.90×
41South Dakota<1K0.88×
42New York~20K0.86×
43Illinois~9K0.86×
44Utah~3K0.86×
45Iowa~2K0.86×
46New Mexico~1K0.85×
47Minnesota~4K0.84×
48California~30K0.81×
49Georgia~8K0.81×
50Texas~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Chef Robert Irvine, United States
0.80×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chef Robert Irvine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chef Robert Irvine audience
#·InterestCategoryAffinity×
01Camilo SestoMovies & TV93.55×
02YuYu HakushoLiterature16.97×
03Giannis AntetokounmpoSports8.24×
04Brittany SnowMovies & TV7.29×
05QVCMovies & TV6.61×
06Sundance Film FestivalMovies & TV6.20×
07Weather forecastingHome & Garden5.59×
08FedExBusiness & Career4.12×
09Microwave ovenHome & Garden3.95×
10Renewable energyBusiness & Career3.37×
11Discount storesShopping3.34×
12Pizza HutFood & Beverages2.88×
13SubwayFood & Beverages2.73×
14Mortgage loansBusiness & Career2.48×
15TV talkshowsMovies & TV2.41×
16MSNNews2.34×
17Shopping mallsShopping2.22×
18McDonald'sFood & Beverages2.19×
19Organic foodFood & Beverages2.16×
20PinterestInternet & Social Media2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chef Robert Irvine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chef Robert Irvine audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.21×
Urban LifestyleOPEN1.78×
Community OrientationOPEN1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chef Robert Irvine audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
Luxury OrientationPREMIUM0.83×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chef Robert Irvine have in United States?

Chef Robert Irvine has an estimated audience of 295,037 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Chef Robert Irvine fans?

57.8% of Chef Robert Irvine fans are female, 42.2% are male, with an average age of 34.3 years.

03

Which brands do Chef Robert Irvine fans like most?

Chef Robert Irvine fans show strongest brand affinity for Camilo Sesto (93.55×), Giannis Antetokounmpo (8.24×), and QVC (6.61×) over the country average.

04

Where do Chef Robert Irvine fans live in United States?

Chef Robert Irvine fans in United States are most concentrated in California (reach ~30K), Florida (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Chef Robert Irvine fans also like?

Beyond Chef Robert Irvine itself, the audience over-indexes on Giannis Antetokounmpo (8.24×), QVC (6.61×), Brittany Snow (7.29×), and FedEx (4.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chef Robert Irvine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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