Chesapeake Bay Audience in United States

Chesapeake Bay logo

Chesapeake Bay has an estimated audience of 2,437,988 people in United States. 56.5% are female, 43.5% are male, average age 43.7. Top regions: Virginia, Maryland, California. Top brand affinities: Keene, New Hampshire, Regional styles of Mexican music, Pro-Ject, Kikar HaShabbat, Governor of Michigan.

The average Chesapeake Bay fan in United States is 43.7 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, Maryland, California. Top brand affinities include Keene, New Hampshire, Regional styles of Mexican music, Pro-Ject, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Chesapeake Bay audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Chesapeake Bay fans

Demographic split for Chesapeake Bay audience in United States
MetricValue
Female56.5%
Male43.5%
Average age43.7
Estimated audience size2,437,988

Audience persona

The typical Chesapeake Bay fan in United States is more female, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Chesapeake Bay in United States
RegionReachAffinity
Virginia245,5334.13×
Maryland232,1155.54×
California166,9230.62×
Texas135,7450.65×
Pennsylvania123,5971.51×
Florida116,1570.7×
New York107,6770.79×
North Carolina67,4330.92×
Ohio64,0590.85×
Illinois57,9630.71×
New Jersey54,2270.87×
Georgia53,5090.71×
Massachusetts43,0640.9×
Michigan42,3770.66×
Tennessee40,2900.82×
Washington37,2690.76×
Indiana34,9210.78×
Colorado31,2350.81×
South Carolina30,3830.83×
Missouri30,0020.76×
Arizona29,1640.59×
Minnesota27,3010.78×
Wisconsin27,2480.74×
Kentucky24,7220.81×
Washington, District of Columbia23,8773.26×
Alabama23,4860.69×
Louisiana20,5490.65×
Oregon19,3610.69×
Connecticut19,1650.78×
Delaware15,6602.33×
West Virginia15,6181.38×
Oklahoma14,9960.55×
Utah14,6950.67×
Iowa14,5770.73×
Kansas13,6450.71×
Arkansas12,4750.62×
Nevada11,8510.5×
Mississippi11,6050.58×
Nebraska8,3790.69×
Idaho8,3260.68×
Maine8,1940.94×
New Hampshire8,1260.85×
New Mexico6,6230.54×
Hawaii6,4270.61×
Rhode Island6,2770.81×
Montana5,1820.77×
South Dakota4,2860.76×
Alaska3,8960.75×
Vermont3,8430.9×
North Dakota3,4330.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chesapeake Bay audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Regional styles of Mexican music12.93×Music & Radio
Pro-Ject11.49×Music & Radio
Kikar HaShabbat23.27×News
Governor of Michigan8.85×Politics & Society
Jonathan Davis10.08×Music & Radio
Goop5.34×Internet & Social Media
Wok6.41×Food & Beverages
headspace8.87×Health
Urban Outfitters1.67×Shopping
Cherish (group)9.17×Music & Radio
Grinch3.2×Movies & TV
Academy Award for Best Original Score12.93×Movies & TV
Hipster6.95×Politics & Society
Grace Slick6.11×Music & Radio
Fairy godmother5.05×Literature
Hibachi5.19×Food & Beverages
Vocal harmony2.92×Music & Radio
Google Home4.16×Technology & Electronics
El Paso County, Colorado7.73×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chesapeake Bay audience
TraitClusterScore
PatriotismCONSERVATISM1.75
DIY MentalityTHRILL1.24
Community OrientationOPEN1.18
TravellingTHRILL1.17
Early Adopter MentalityPOWER1.17
Career OrientationPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Chesapeake Bay
CountryShare
United States94.2%
United Kingdom1.2%
Canada1.0%

See Chesapeake Bay audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Chesapeake Bay have in United States?

Chesapeake Bay has an estimated audience of 2,437,988 people in United States, concentrated in Virginia and Maryland.

What is the gender split and age of Chesapeake Bay fans?

56.5% of Chesapeake Bay fans are female, 43.5% are male, with an average age of 43.7 years.

Which brands do Chesapeake Bay fans like most?

Chesapeake Bay fans show strongest brand affinity for Keene, New Hampshire (675×), Regional styles of Mexican music (12.93×), and Pro-Ject (11.49×) over the country average.

Where do Chesapeake Bay fans live in United States?

Chesapeake Bay fans in United States are most concentrated in Virginia (reach 245,533), Maryland (reach 232,115), and California (reach 166,923). These three regions account for the largest share of the active audience.

What other brands do Chesapeake Bay fans also like?

Beyond Chesapeake Bay itself, the audience over-indexes on Regional styles of Mexican music (12.93×), Pro-Ject (11.49×), Kikar HaShabbat (23.27×), and Governor of Michigan (8.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chesapeake Bay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.