Chinese as a foreign language Audience in United States
Chinese as a foreign language has an estimated audience of 428,814 people in United States. 50.1% are female, 49.9% are male, average age 34.4. Top regions: Missouri, Texas, California. Top brand affinities: Historic site, Vocal harmony, Hibachi, Fairy godmother, Grinch.
The average Chinese as a foreign language fan in United States is 34.4 years old, balanced, and lives primarily in Missouri. The audience is concentrated in Missouri, Texas, California. Top brand affinities include Historic site, Vocal harmony, Hibachi, with strongest over-indexing on Historic site (17.33× the country average). Demographically, the Chinese as a foreign language audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Chinese as a foreign language fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 34.4 |
| Estimated audience size | 428,814 |
Audience persona
The typical Chinese as a foreign language fan in United States is balanced, around 34.4 years old, with strong Spirituality tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Missouri | 8,083 | 1.17× |
| Texas | 7,975 | 0.22× |
| California | 7,374 | 0.16× |
| New York | 6,788 | 0.28× |
| Massachusetts | 6,768 | 0.8× |
| Washington | 6,606 | 0.77× |
| Washington, District of Columbia | 4,647 | 3.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 17.33× | Arts & Culture |
| Vocal harmony | 11.44× | Music & Radio |
| Hibachi | 19.18× | Food & Beverages |
| Fairy godmother | 17.1× | Literature |
| Grinch | 8.88× | Movies & TV |
| Goop | 11.48× | Internet & Social Media |
| Governor of Michigan | 14.65× | Politics & Society |
| Nationality | 4× | Politics & Society |
| Mathcore | 13.41× | Music & Radio |
| La Jolla | 14.88× | Travel & Leisure |
| Google Home | 8.89× | Technology & Electronics |
| Wok | 8.97× | Food & Beverages |
| TV Fanatic | 13.91× | Movies & TV |
| Hipster | 12.43× | Politics & Society |
| El Paso County, Colorado | 15.71× | Travel & Leisure |
| Grey Eagle, Minnesota | 57.12× | Travel & Leisure |
| Nebraska Cornhuskers football | 4.26× | Sports |
| Cherish (group) | 12.82× | Music & Radio |
| Pantsuit | 12.03× | Fashion & Accessoires |
| Harlow | 13.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.8 |
| Urban Lifestyle | OPEN | 1.75 |
| Travelling | THRILL | 1.68 |
| Quality Awareness | PREMIUM | 1.5 |
| Career Orientation | POWER | 1.49 |
| Individualism | JOY | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 28.6% |
| Japan | 8.1% |
| United States | 6.0% |
See Chinese as a foreign language audiences in other countries
- Chinese as a foreign language — Germany
- Chinese as a foreign language — United Kingdom
- Chinese as a foreign language — France
- Chinese as a foreign language — Italy
- Chinese as a foreign language — Spain
- Chinese as a foreign language — Brazil
- Chinese as a foreign language — Japan
- Chinese as a foreign language — South Korea
- Chinese as a foreign language — India
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Chinese as a foreign language have in United States?
Chinese as a foreign language has an estimated audience of 428,814 people in United States, concentrated in Missouri and Texas.
What is the gender split and age of Chinese as a foreign language fans?
50.1% of Chinese as a foreign language fans are female, 49.9% are male, with an average age of 34.4 years.
Which brands do Chinese as a foreign language fans like most?
Chinese as a foreign language fans show strongest brand affinity for Historic site (17.33×), Vocal harmony (11.44×), and Hibachi (19.18×) over the country average.
Where do Chinese as a foreign language fans live in United States?
Chinese as a foreign language fans in United States are most concentrated in Missouri (reach 8,083), Texas (reach 7,975), and California (reach 7,374). These three regions account for the largest share of the active audience.
What other brands do Chinese as a foreign language fans also like?
Beyond Chinese as a foreign language itself, the audience over-indexes on Vocal harmony (11.44×), Hibachi (19.18×), Fairy godmother (17.1×), and Grinch (8.88×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Chinese as a foreign language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.