Chinese rock Audience in United States
Chinese rock has an estimated audience of 6,521,417 people in United States. 48.0% are female, 52.0% are male, average age 42.5. Top brand affinities: 3D printing, Minnesota, Whataburger, Pillow, Winemaking.
Top brand affinities include 3D printing, Minnesota, Whataburger, with strongest over-indexing on 3D printing (2.31× the country average). Demographically, the Chinese rock audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Chinese rock fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 42.5 |
| Estimated audience size | 6,521,417 |
Audience persona
The typical Chinese rock fan in United States is balanced, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for 3D printing.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 3D printing | 2.31× | Technology & Electronics |
| Minnesota | 1.55× | Travel & Leisure |
| Whataburger | 1.52× | Food & Beverages |
| Pillow | 1.75× | Home & Garden |
| Winemaking | 3.59× | Food & Beverages |
| MK | 1.68× | Music & Radio |
| ABC 7 Chicago | 1.71× | Movies & TV |
| WESH | 1.75× | Movies & TV |
| Sailor | 1.63× | Travel & Leisure |
| Salman Khan | 2.45× | Movies & TV |
| Enfamil | 2× | Kids & Family |
| JTV (Indonesia) | 1.54× | |
| WFTV | 1.58× | Movies & TV |
| Information technology consulting | 1.7× | Technology & Electronics |
| Kerala | 1.59× | Travel & Leisure |
| WSVN | 1.69× | Movies & TV |
| Temple Grandin | 1.67× | Literature |
| Mackenzie Foy | 1.69× | Fashion & Accessoires |
| Tuscany | 1.54× | Travel & Leisure |
| Google Wallet | 1.53× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.43 |
| Individualism | JOY | 1.42 |
| Extroversion | THRILL | 1.39 |
| Tradition | CONSERVATISM | 1.26 |
| Career Orientation | POWER | 1.22 |
| Community Orientation | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.8% |
| Mexico | 9.1% |
| Brazil | 7.1% |
See Chinese rock audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
How to read this data
Audience size is the estimated number of people in United States who actively search for Chinese rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.