Chopsticks Audience in United States
Chopsticks has an estimated audience of 1,204,059 people in United States. 52.5% are female, 47.5% are male, average age 44.2. Top regions: Texas, California, Florida. Top brand affinities: MK, Jingoism, Sears, Fast Five, Guys and Dolls.
The average Chopsticks fan in United States is 44.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include MK, Jingoism, Sears, with strongest over-indexing on MK (3.05× the country average). Demographically, the Chopsticks audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Chopsticks fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 44.2 |
| Estimated audience size | 1,204,059 |
Audience persona
The typical Chopsticks fan in United States is balanced, around 44.2 years old, with strong Quality Awareness tendencies and a notable affinity for MK.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 154,940 | 1.5× |
| California | 109,597 | 0.83× |
| Florida | 75,413 | 0.93× |
| New York | 63,072 | 0.94× |
| Georgia | 50,700 | 1.37× |
| Mississippi | 46,485 | 4.69× |
| North Carolina | 44,084 | 1.22× |
| Ohio | 38,890 | 1.05× |
| Illinois | 38,591 | 0.96× |
| Virginia | 36,231 | 1.24× |
| Pennsylvania | 35,754 | 0.88× |
| Wisconsin | 32,980 | 1.82× |
| Maryland | 31,071 | 1.5× |
| Massachusetts | 27,590 | 1.16× |
| New Jersey | 26,372 | 0.86× |
| South Carolina | 21,079 | 1.16× |
| Washington | 20,867 | 0.86× |
| Tennessee | 19,963 | 0.83× |
| Nebraska | 19,184 | 3.18× |
| Michigan | 18,274 | 0.58× |
| Kentucky | 16,838 | 1.12× |
| Indiana | 15,326 | 0.7× |
| Louisiana | 14,603 | 0.94× |
| Arizona | 13,535 | 0.55× |
| West Virginia | 13,072 | 2.33× |
| Colorado | 11,130 | 0.59× |
| Oregon | 10,953 | 0.79× |
| Oklahoma | 10,265 | 0.77× |
| Missouri | 10,212 | 0.53× |
| Connecticut | 9,230 | 0.76× |
| Nevada | 9,166 | 0.79× |
| Minnesota | 8,773 | 0.51× |
| Alabama | 8,748 | 0.52× |
| Utah | 6,755 | 0.63× |
| Arkansas | 6,069 | 0.61× |
| Kansas | 5,874 | 0.62× |
| Iowa | 5,644 | 0.57× |
| New Mexico | 4,793 | 0.79× |
| Maine | 4,168 | 0.97× |
| Wyoming | 4,062 | 2.28× |
| Hawaii | 3,239 | 0.63× |
| Washington, District of Columbia | 2,828 | 0.78× |
| Idaho | 2,563 | 0.42× |
| North Dakota | 2,034 | 0.82× |
| New Hampshire | 1,986 | 0.42× |
| Vermont | 1,947 | 0.92× |
| Rhode Island | 1,786 | 0.47× |
| Delaware | 1,371 | 0.41× |
| Alaska | 1,280 | 0.5× |
| Montana | 1,280 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MK | 3.05× | Music & Radio |
| Jingoism | 1.52× | Politics & Society |
| Sears | 1.63× | Shopping |
| Fast Five | 3.15× | Movies & TV |
| Guys and Dolls | 5.61× | Music & Radio |
| Northrop Grumman | 2.37× | Business & Career |
| Voter registration | 1.52× | Politics & Society |
| Buying a House | 2.14× | Home & Garden |
| Emigrate (band) | 2.71× | Music & Radio |
| Leverage (TV series) | 1.89× | Movies & TV |
| Overboard (film) | 2.15× | Movies & TV |
| Lebanese cuisine | 2.05× | Food & Beverages |
| Stucco | 1.56× | Home & Garden |
| Voltron: Legendary Defender | 3.87× | Movies & TV |
| WCCO-TV | 1.84× | Movies & TV |
| Hays County, Texas | 2.44× | Travel & Leisure |
| EShakti | 2.2× | Shopping |
| Pot roast | 1.93× | Food & Beverages |
| Ezekiel Elliott | 1.57× | Sports |
| Underarm hair | 1.61× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.36 |
| Family Orientation | CONSERVATISM | 1.35 |
| Price Sensitivity | PREMIUM | 1.3 |
| Need for Security | CONSERVATISM | 1.25 |
| Travelling | THRILL | 1.22 |
| Indulgence | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Taiwan | 17.6% |
| Japan | 9.9% |
See Chopsticks audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Chopsticks have in United States?
Chopsticks has an estimated audience of 1,204,059 people in United States, concentrated in Texas and California.
What is the gender split and age of Chopsticks fans?
52.5% of Chopsticks fans are female, 47.5% are male, with an average age of 44.2 years.
Which brands do Chopsticks fans like most?
Chopsticks fans show strongest brand affinity for MK (3.05×), Jingoism (1.52×), and Sears (1.63×) over the country average.
Where do Chopsticks fans live in United States?
Chopsticks fans in United States are most concentrated in Texas (reach 154,940), California (reach 109,597), and Florida (reach 75,413). These three regions account for the largest share of the active audience.
What other brands do Chopsticks fans also like?
Beyond Chopsticks itself, the audience over-indexes on Jingoism (1.52×), Sears (1.63×), Fast Five (3.15×), and Guys and Dolls (5.61×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Chopsticks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.