Rascasse Audience Intelligence

Chow Chow Audience in United States

A data profile of the people who buy, follow and care about Chow Chow in United States — modelled from more than twelve digital signal sources. Chow Chow has an estimated audience of 620,877 people in United States.

#48among Dog breed in United States#10506among Topic in United States#476in Pets & Animals

The average Chow Chow fan in United States is 33.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog agility, Carcare, Pet sitting, with strongest over-indexing on Dog agility (7.37× the country average).

Demographically, the Chow Chow audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chow Chow fan in United States is more male, around 33.2 years old, with strong Pet Ownership tendencies and a notable affinity for Dog agility.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chow Chow profile in United States.

Audience size
621K
in United States
Gender
39.2%♀
60.8% male
Age
33.2
average years
Country rank
#32147
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chow Chow fans

39.2% are female, 60.8% are male, average age 33.2.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for Chow Chow audience in United States
MetricValue
Female39.2%
Male60.8%
Average age33.2
Estimated audience size620,877
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Chow Chow audience in United States
Age bracketShare%
16-1939%
20-2918%
30-3916%
40-4916%
50+11%
Fig. 04

Worldwide distribution

24.6%

of the worldwide Chow Chow audience comes from United States.

Worldwide audience distribution share by country for Chow Chow
CountryShare
United States24.6%
Japan14.5%
Colombia4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chow Chow audience in United States is strongest.

Fig. 05

Top regions by affinity

Chow Chow fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~9K1.33×
02Texas~70K1.26×
03Utah~7K1.21×
04Arizona~10K1.18×
05Arkansas~6K1.16×
06Tennessee~10K1.15×
07Louisiana~9K1.13×
08North Carolina~20K1.12×
09California~80K1.11×
10Georgia~20K1.11×
11New Mexico~3K1.09×
12Washington~10K1.08×
13Nevada~7K1.08×
14Alabama~9K1.07×
15Mississippi~5K1.07×
16Colorado~10K1.04×
17South Carolina~10K1.04×
18Hawaii~3K1.04×
19Alaska~1K1.04×
20Kentucky~8K1.02×
21Idaho~3K1.01×
22South Dakota~1K1.01×
23North Dakota~1K1.01×
24Illinois~20K1.00×
25Nebraska~3K0.99×
26Virginia~10K0.98×
27Oregon~7K0.98×
28Minnesota~9K0.97×
29Kansas~5K0.97×
30Wisconsin~9K0.96×
31Missouri~10K0.95×
32West Virginia~3K0.95×
33Florida~40K0.94×
34Indiana~10K0.94×
35Pennsylvania~20K0.93×
36Massachusetts~10K0.93×
37Montana~2K0.93×
38Maryland~10K0.92×
39New York~30K0.91×
40Connecticut~6K0.91×
41Michigan~10K0.90×
42Rhode Island~2K0.90×
43Ohio~20K0.89×
44Iowa~5K0.89×
45New Jersey~10K0.87×
46New Hampshire~2K0.86×
47Washington, District of Columbia~2K0.86×
48Maine~2K0.84×
49Vermont<1K0.83×
50Delaware~1K0.82×
Fig. 06

Affinity by region

Affinity by region — Chow Chow, United States
0.82×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chow Chow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chow Chow audience
#·InterestCategoryAffinity×
01Dog agilityPets & Animals7.37×
02CarcareCars & Mobility5.67×
03Dog trainingPets & Animals4.70×
04PetSmartShopping4.51×
05Pet sittingPets & Animals3.68×
06PoodlePets & Animals3.07×
07Shih TzuPets & Animals3.05×
08Yorkshire TerrierPets & Animals2.94×
09French BulldogPets & Animals2.92×
10Siberian HuskyPets & Animals2.90×
11Chihuahua (dog)Pets & Animals2.80×
12Labrador RetrieverPets & Animals2.79×
13Dog harnessPets & Animals2.73×
14Microwave ovenHome & Garden2.65×
15BulldogPets & Animals2.64×
16Dog walkingPets & Animals2.45×
17PetcoShopping2.41×
18Veterinary medicineBusiness & Career2.22×
19Trader Joe'sShopping1.84×
20MeatFood & Beverages1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chow Chow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chow Chow audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.45×
PatriotismCONSERVATISM1.65×
IndulgenceJOY1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chow Chow audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.78×
Quality AwarenessPREMIUM0.92×
SpiritualityBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chow Chow have in United States?

Chow Chow has an estimated audience of 620,877 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chow Chow fans?

39.2% of Chow Chow fans are female, 60.8% are male, with an average age of 33.2 years.

03

Which brands do Chow Chow fans like most?

Chow Chow fans show strongest brand affinity for Dog agility (7.37×), Carcare (5.67×), and Pet sitting (3.68×) over the country average.

04

Where do Chow Chow fans live in United States?

Chow Chow fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Chow Chow fans also like?

Beyond Chow Chow itself, the audience over-indexes on Carcare (5.67×), Pet sitting (3.68×), French Bulldog (2.92×), and Labrador Retriever (2.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in United States

See Chow Chow audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chow Chow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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