Chow Chow Audience in United States

Chow Chow logo

Chow Chow has an estimated audience of 620,877 people in United States. 39.2% are female, 60.8% are male, average age 33.2. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, Pre-school playgroup, Google Maps, Diabetes mellitus awareness.

The average Chow Chow fan in United States is 33.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, Pre-school playgroup, with strongest over-indexing on Kia Sportage (41.86× the country average). Demographically, the Chow Chow audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

Demographics of Chow Chow fans

Demographic split for Chow Chow audience in United States
MetricValue
Female39.2%
Male60.8%
Average age33.2
Estimated audience size620,877

Audience persona

The typical Chow Chow fan in United States is more male, around 33.2 years old, with strong Pet Ownership tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Chow Chow in United States
RegionReachAffinity
California78,5481.15×
Texas69,4691.3×
Florida40,5080.96×
New York33,3680.96×
Georgia21,8441.14×
Illinois21,6971.05×
North Carolina21,2271.14×
Pennsylvania19,8840.95×
Ohio16,9940.89×
Arizona15,3011.21×
Michigan15,0580.93×
Virginia14,9960.99×
Tennessee14,5941.17×
New Jersey14,1270.89×
Washington14,0601.13×
Massachusetts11,7780.96×
Indiana11,1500.98×
Colorado10,6291.09×
Maryland10,1110.95×
South Carolina10,0781.08×
Missouri9,7370.97×
Oklahoma9,1921.33×
Louisiana8,9001.11×
Wisconsin8,8620.95×
Alabama8,8541.02×
Minnesota8,6830.98×
Kentucky7,9781.02×
Oregon7,0730.99×
Nevada6,8111.13×
Utah6,6921.2×
Arkansas5,8431.14×
Connecticut5,6970.91×
Mississippi5,3791.05×
Kansas4,7250.97×
Iowa4,5340.89×
New Mexico3,2181.03×
Idaho3,1201×
Nebraska3,0310.97×
Hawaii2,6791×
West Virginia2,5950.9×
New Hampshire2,0600.84×
Maine1,8320.82×
Rhode Island1,7580.89×
Washington, District of Columbia1,6570.89×
Montana1,5310.89×
South Dakota1,3470.94×
Delaware1,3260.77×
Alaska1,2530.94×
North Dakota1,2030.94×
Vermont8280.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chow Chow audience
BrandAffinityCategory
Kia Sportage41.86×Cars & Mobility
Honda HR-V27.91×Cars & Mobility
Pre-school playgroup31.19×Kids & Family
Google Maps3.59×Internet & Social Media
Diabetes mellitus awareness5.56×Health
Capital One3.3×Business & Career
Autism Awareness7.37×Health
Indeed.com3.13×Business & Career
Jeep Grand Cherokee7.56×Cars & Mobility
Singer-songwriter2.73×Music & Radio
Petco3.59×Shopping
Microblogging5.63×Technology & Electronics
CarGurus3.66×Cars & Mobility
Carcare6.03×Cars & Mobility
Enterprise Rent-A-Car3.46×Cars & Mobility
Houston Astros4.78×Sports
Do it yourself (DIY)1.8×Home & Garden
Dog agility6.4×Pets & Animals
Pet store2.81×Pets & Animals
Circle K3.56×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chow Chow audience
TraitClusterScore
Pet OwnershipJOY2.59
SustainabilityBALANCE1.44
Luxury OrientationPREMIUM1.36
Design AffinityPREMIUM1.36
IndulgenceJOY1.34
DIY MentalityTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Chow Chow
CountryShare
United States24.8%
Japan14.7%
Colombia4.3%

See Chow Chow audiences in other countries

More Dog breed audiences in United States

Frequently asked questions

How many fans does Chow Chow have in United States?

Chow Chow has an estimated audience of 620,877 people in United States, concentrated in California and Texas.

What is the gender split and age of Chow Chow fans?

39.2% of Chow Chow fans are female, 60.8% are male, with an average age of 33.2 years.

Which brands do Chow Chow fans like most?

Chow Chow fans show strongest brand affinity for Kia Sportage (41.86×), Honda HR-V (27.91×), and Pre-school playgroup (31.19×) over the country average.

Where do Chow Chow fans live in United States?

Chow Chow fans in United States are most concentrated in California (reach 78,548), Texas (reach 69,469), and Florida (reach 40,508). These three regions account for the largest share of the active audience.

What other brands do Chow Chow fans also like?

Beyond Chow Chow itself, the audience over-indexes on Honda HR-V (27.91×), Pre-school playgroup (31.19×), Google Maps (3.59×), and Diabetes mellitus awareness (5.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chow Chow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.