Cinnamon Audience in United States

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Cinnamon has an estimated audience of 6,212,002 people in United States. 74.2% are female, 25.8% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Metabolism, Warriors (novel series), Slow cooker, Gateway Pundit, Gardener.

The average Cinnamon fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Metabolism, Warriors (novel series), Slow cooker, with strongest over-indexing on Metabolism (1.59× the country average). Demographically, the Cinnamon audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Cinnamon fans

Demographic split for Cinnamon audience in United States
MetricValue
Female74.2%
Male25.8%
Average age43.2
Estimated audience size6,212,002

Audience persona

The typical Cinnamon fan in United States is more female, around 43.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Metabolism.

Top regions in United States

Top regions ranked by reach for Cinnamon in United States
RegionReachAffinity
California685,7611×
Texas548,0911.03×
Florida434,3721.03×
New York380,9211.1×
Illinois215,7371.04×
Pennsylvania205,5700.98×
Georgia203,2841.06×
Michigan203,1941.25×
North Carolina195,2531.04×
Ohio193,7711.01×
New Jersey177,8371.13×
Virginia152,5551.01×
Arizona135,2401.07×
Tennessee127,0091.02×
Washington122,5990.98×
Indiana114,9201.01×
Hawaii111,8584.19×
Maryland111,7561.05×
Massachusetts107,8800.88×
Missouri98,5560.98×
Alabama94,2651.09×
South Carolina88,9070.95×
Wisconsin85,5790.92×
Minnesota84,5960.95×
Colorado82,6800.84×
Louisiana81,0151.01×
Kentucky73,7350.95×
Oregon65,7770.92×
Oklahoma65,0270.94×
Connecticut61,2490.98×
Nevada52,6570.88×
Mississippi51,7421.01×
Arkansas49,4360.97×
Kansas44,6650.91×
Utah44,0810.79×
Iowa43,1100.84×
New Mexico27,9880.9×
Nebraska26,4440.85×
West Virginia24,9570.86×
Idaho24,9080.8×
New Hampshire20,7630.85×
Maine19,2260.86×
Rhode Island17,0570.86×
Washington, District of Columbia14,8160.79×
Delaware14,7770.86×
Montana13,2740.77×
South Dakota10,7260.75×
North Dakota10,3770.81×
Alaska10,1610.76×
Vermont8,4510.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cinnamon audience
BrandAffinityCategory
Metabolism1.59×Health
Warriors (novel series)1.55×Literature
Slow cooker1.66×Food & Beverages
Gateway Pundit1.71×News
Gardener1.74×Home & Garden
Human gastrointestinal tract1.5×Health
Benjamin Netanyahu1.66×Politics & Society
Paleolithic diet1.53×Health
Supernaturals1.59×Health
Superfood1.61×Food & Beverages
Low-carbohydrate diet1.5×Food & Beverages
Cholesterol1.56×Food & Beverages
Collagen1.53×Beauty & Wellness
Ketosis1.61×Health
Second Amendment to the United States Constitution1.67×Politics & Society
Vanilla1.72×Food & Beverages
Oatmeal2.55×Food & Beverages
Survivalism1.53×Politics & Society
Survival kit1.92×Health
Diabetes mellitus type 2 awareness1.54×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cinnamon audience
TraitClusterScore
Healthy LifestyleBALANCE1.37
Price SensitivityPREMIUM1.3
IndulgenceJOY1.25
CreativityOPEN1.21
TravellingTHRILL1.19
SustainabilityBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Cinnamon
CountryShare
United States30.2%
United Kingdom5.3%
Taiwan5.1%

See Cinnamon audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Cinnamon have in United States?

Cinnamon has an estimated audience of 6,212,002 people in United States, concentrated in California and Texas.

What is the gender split and age of Cinnamon fans?

74.2% of Cinnamon fans are female, 25.8% are male, with an average age of 43.2 years.

Which brands do Cinnamon fans like most?

Cinnamon fans show strongest brand affinity for Metabolism (1.59×), Warriors (novel series) (1.55×), and Slow cooker (1.66×) over the country average.

Where do Cinnamon fans live in United States?

Cinnamon fans in United States are most concentrated in California (reach 685,761), Texas (reach 548,091), and Florida (reach 434,372). These three regions account for the largest share of the active audience.

What other brands do Cinnamon fans also like?

Beyond Cinnamon itself, the audience over-indexes on Warriors (novel series) (1.55×), Slow cooker (1.66×), Gateway Pundit (1.71×), and Gardener (1.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cinnamon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.