Rascasse Audience Intelligence

Cinnamon Audience in United States

A data profile of the people who buy, follow and care about Cinnamon in United States — modelled from more than twelve digital signal sources. Cinnamon has an estimated audience of 6,212,002 people in United States.

#8among Spice in United States#3291among Topic in United States#398in Food & Beverages

The average Cinnamon fan in United States is 43.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Metabolism, Nancy Pelosi, Slow cooker, with strongest over-indexing on Metabolism (1.59× the country average).

Demographically, the Cinnamon audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Creativity, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cinnamon fan in United States is more female, around 43.2 years old, with strong Creativity tendencies and a notable affinity for Metabolism.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cinnamon profile in United States.

Audience size
6.2M
in United States
Gender
74.2%♀
25.8% male
Age
43.2
average years
Country rank
#5569
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cinnamon fans

74.2% are female, 25.8% are male, average age 43.2.

Fig. 02

Gender split

74.2%
Female
25.8%
Male
Demographic split for Cinnamon audience in United States
MetricValue
Female74.2%
Male25.8%
Average age43.2
Estimated audience size6,212,002
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Cinnamon audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3917%
40-4924%
50+31%
Fig. 04

Worldwide distribution

30.2%

of the worldwide Cinnamon audience comes from United States.

Worldwide audience distribution share by country for Cinnamon
CountryShare
United States30.2%
United Kingdom5.3%
Taiwan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cinnamon audience in United States is strongest.

Fig. 05

Top regions by affinity

Cinnamon fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K4.76×
02Michigan~200K1.24×
03New Jersey~200K1.05×
04Alabama~90K1.04×
05Georgia~200K1.03×
06New York~400K1.02×
07Mississippi~50K1.02×
08Maryland~100K1.01×
09North Carolina~200K1.00×
10Louisiana~80K1.00×
11Texas~500K0.99×
12Arizona~100K0.98×
13Indiana~100K0.98×
14California~700K0.97×
15Illinois~200K0.97×
16Ohio~200K0.97×
17Tennessee~100K0.97×
18Missouri~100K0.97×
19Florida~400K0.96×
20Pennsylvania~200K0.95×
21Virginia~100K0.95×
22Kentucky~70K0.95×
23Arkansas~50K0.95×
24Washington~100K0.94×
25South Carolina~90K0.94×
26Connecticut~60K0.94×
27Wisconsin~90K0.93×
28Oklahoma~60K0.93×
29Kansas~40K0.92×
30New Mexico~30K0.92×
31West Virginia~30K0.91×
32Delaware~20K0.91×
33Minnesota~80K0.90×
34North Dakota~10K0.90×
35Oregon~60K0.89×
36Nebraska~30K0.88×
37Rhode Island~20K0.88×
38Nevada~50K0.87×
39Alaska~10K0.87×
40Massachusetts~100K0.86×
41Maine~20K0.86×
42Iowa~40K0.85×
43New Hampshire~20K0.85×
44South Dakota~10K0.84×
45Colorado~80K0.83×
46Idaho~30K0.83×
47Montana~10K0.83×
48Utah~50K0.82×
49Washington, District of Columbia~20K0.81×
50Vermont~9K0.81×
Fig. 06

Affinity by region

Affinity by region — Cinnamon, United States
0.81×1.00×4.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cinnamon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cinnamon audience
#·InterestCategoryAffinity×
01OatmealFood & Beverages2.55×
02GardenerHome & Garden1.74×
03VanillaFood & Beverages1.72×
04Gateway PunditNews1.71×
05Second Amendment to the United States ConstitutionPolitics & Society1.67×
06Slow cookerFood & Beverages1.66×
07Benjamin NetanyahuPolitics & Society1.66×
08SuperfoodFood & Beverages1.61×
09Chuck SchumerPolitics & Society1.61×
10KetosisHealth1.61×
11MetabolismHealth1.59×
12Nancy PelosiPolitics & Society1.59×
13SupernaturalsHealth1.59×
14CholesterolFood & Beverages1.56×
15Warriors (novel series)Literature1.55×
16Paleolithic dietHealth1.53×
17CollagenBeauty & Wellness1.53×
18Ted CruzPolitics & Society1.51×
19Human gastrointestinal tractHealth1.50×
20Low-carbohydrate dietFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cinnamon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cinnamon audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.03×
Need for SecurityCONSERVATISM1.02×
SpiritualityBALANCE1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cinnamon audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Early Adopter MentalityPOWER0.71×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cinnamon have in United States?

Cinnamon has an estimated audience of 6,212,002 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cinnamon fans?

74.2% of Cinnamon fans are female, 25.8% are male, with an average age of 43.2 years.

03

Which brands do Cinnamon fans like most?

Cinnamon fans show strongest brand affinity for Metabolism (1.59×), Nancy Pelosi (1.59×), and Slow cooker (1.66×) over the country average.

04

Where do Cinnamon fans live in United States?

Cinnamon fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Cinnamon fans also like?

Beyond Cinnamon itself, the audience over-indexes on Nancy Pelosi (1.59×), Slow cooker (1.66×), Warriors (novel series) (1.55×), and Benjamin Netanyahu (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spice audiences in United States

See Cinnamon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cinnamon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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