Cinnamon Audience in Germany
Cinnamon has an estimated audience of 263,836 people in Germany. 76.6% are female, 23.4% are male, average age 39.8. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Carrot cake, Sunday Natural, Tortilla chip, Galatasaray S.K., Bauhaus.
The average Cinnamon fan in Germany is 39.8 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Carrot cake, Sunday Natural, Tortilla chip, with strongest over-indexing on Carrot cake (37.91× the country average). Demographically, the Cinnamon audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Cinnamon fans
| Metric | Value |
|---|---|
| Female | 76.6% |
| Male | 23.4% |
| Average age | 39.8 |
| Estimated audience size | 263,836 |
Audience persona
The typical Cinnamon fan in Germany is more female, around 39.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Carrot cake.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 56,339 | 1.57× |
| Nordrhein-Westfalen | 55,280 | 0.96× |
| Bayern | 42,116 | 0.99× |
| Hessen | 26,133 | 1.3× |
| Niedersachsen | 20,537 | 0.8× |
| Berlin | 17,256 | 1.46× |
| Rheinland-Pfalz | 12,232 | 0.93× |
| Sachsen | 11,642 | 0.9× |
| Schleswig-Holstein | 7,723 | 0.82× |
| Hamburg | 7,658 | 1.28× |
| Brandenburg | 6,338 | 0.77× |
| Thüringen | 5,273 | 0.78× |
| Sachsen-Anhalt | 5,031 | 0.74× |
| Mecklenburg-Vorpommern | 3,370 | 0.67× |
| Bremen | 2,782 | 1.23× |
| Saarland | 2,588 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carrot cake | 37.91× | Food & Beverages |
| Sunday Natural | 4.01× | Health |
| Tortilla chip | 27.14× | Food & Beverages |
| Galatasaray S.K. | 2.32× | Sports |
| Bauhaus | 1.82× | Shopping |
| Turkish cuisine | 5.82× | Food & Beverages |
| Cookbook | 2.62× | Food & Beverages |
| Fenerbahçe Men's Basketball | 2.95× | Sports |
| Sewing | 2.29× | Home & Garden |
| More Nutrition | 1.83× | Health |
| Knitting | 2.18× | Home & Garden |
| Handicraft | 1.55× | Home & Garden |
| TK Maxx | 1.56× | Shopping |
| Syrup | 10.59× | Food & Beverages |
| Chocolate cake | 3.31× | Food & Beverages |
| Flower | 1.57× | Home & Garden |
| Cake | 1.74× | Food & Beverages |
| Rituals | 1.82× | Beauty & Wellness |
| Chocolate truffle | 7.67× | Food & Beverages |
| Trabzonspor | 3.16× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.05 |
| Design Affinity | PREMIUM | 1.72 |
| Indulgence | JOY | 1.7 |
| Pet Ownership | JOY | 1.68 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Creativity | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.2% |
| United Kingdom | 5.3% |
| Taiwan | 5.1% |
See Cinnamon audiences in other countries
More Spice audiences in Germany
Frequently asked questions
How many fans does Cinnamon have in Germany?
Cinnamon has an estimated audience of 263,836 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Cinnamon fans?
76.6% of Cinnamon fans are female, 23.4% are male, with an average age of 39.8 years.
Which brands do Cinnamon fans like most?
Cinnamon fans show strongest brand affinity for Carrot cake (37.91×), Sunday Natural (4.01×), and Tortilla chip (27.14×) over the country average.
Where do Cinnamon fans live in Germany?
Cinnamon fans in Germany are most concentrated in Baden-Württemberg (reach 56,339), Nordrhein-Westfalen (reach 55,280), and Bayern (reach 42,116). These three regions account for the largest share of the active audience.
What other brands do Cinnamon fans also like?
Beyond Cinnamon itself, the audience over-indexes on Sunday Natural (4.01×), Tortilla chip (27.14×), Galatasaray S.K. (2.32×), and Bauhaus (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cinnamon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.