Cinnamon Audience in Germany
A data profile of the people who buy, follow and care about Cinnamon in Germany — modelled from more than twelve digital signal sources. Cinnamon has an estimated audience of 263,836 people in Germany.
The average Cinnamon fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Sunday Natural, Carrot cake, Tortilla chip, with strongest over-indexing on Sunday Natural (4.01× the country average).
Demographically, the Cinnamon audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Cinnamon fan in Germany is more female, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Sunday Natural.
At a glance
The key figures that characterise the Cinnamon profile in Germany.
Search interest · 12-month trend
Demographics of Cinnamon fans
76.6% are female, 23.4% are male, average age 39.8.
Gender split
| Metric | Value |
|---|---|
| Female | 76.6% |
| Male | 23.4% |
| Average age | 39.8 |
| Estimated audience size | 263,836 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Cinnamon audience comes from Germany.
| Country | Share |
|---|---|
| United States | 30.2% |
| United Kingdom | 5.3% |
| Taiwan | 5.1% |
Geography
Where the Cinnamon audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.43× | |
| 02 | Baden-Württemberg | ~50K | 1.39× | |
| 03 | Hamburg | ~8K | 1.32× | |
| 04 | Hessen | ~30K | 1.25× | |
| 05 | Bremen | ~3K | 1.18× | |
| 06 | Bayern | ~40K | 0.99× | |
| 07 | Nordrhein-Westfalen | ~60K | 0.96× | |
| 08 | Rheinland-Pfalz | ~10K | 0.92× | |
| 09 | Sachsen | ~10K | 0.92× | |
| 10 | Saarland | ~3K | 0.87× | |
| 11 | Thüringen | ~6K | 0.85× | |
| 12 | Schleswig-Holstein | ~8K | 0.84× | |
| 13 | Niedersachsen | ~20K | 0.83× | |
| 14 | Brandenburg | ~7K | 0.83× | |
| 15 | Sachsen-Anhalt | ~6K | 0.82× | |
| 16 | Mecklenburg-Vorpommern | ~4K | 0.76× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Cinnamon audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carrot cake | Food & Beverages | 37.91× | ||
| 02 | Tortilla chip | Food & Beverages | 27.14× | ||
| 03 | Syrup | Food & Beverages | 10.59× | ||
| 04 | Chocolate truffle | Food & Beverages | 7.67× | ||
| 05 | Turkish cuisine | Food & Beverages | 5.82× | ||
| 06 | Sunday Natural | Health | 4.01× | ||
| 07 | Sözcü | News | 3.93× | ||
| 08 | Chocolate cake | Food & Beverages | 3.31× | ||
| 09 | Trabzonspor | Sports | 3.16× | ||
| 10 | Cookbook | Food & Beverages | 2.62× | ||
| 11 | Sewing | Home & Garden | 2.29× | ||
| 12 | Pastry | Food & Beverages | 2.24× | ||
| 13 | Knitting | Home & Garden | 2.18× | ||
| 14 | More Nutrition | Health | 1.83× | ||
| 15 | Bauhaus | Shopping | 1.82× | ||
| 16 | Rituals | Beauty & Wellness | 1.82× | ||
| 17 | Cake | Food & Beverages | 1.74× | ||
| 18 | Flower | Home & Garden | 1.57× | ||
| 19 | TK Maxx | Shopping | 1.56× | ||
| 20 | Handicraft | Home & Garden | 1.55× |
Personality of the Cinnamon audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.46× | |
| Design Affinity | PREMIUM | 1.46× | |
| Creativity | OPEN | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.95× | |
| Career Orientation | POWER | 1.02× | |
| Early Adopter Mentality | POWER | 1.05× |
Frequently asked questions
How many fans does Cinnamon have in Germany?
Cinnamon has an estimated audience of 263,836 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Cinnamon fans?
76.6% of Cinnamon fans are female, 23.4% are male, with an average age of 39.8 years.
Which brands do Cinnamon fans like most?
Cinnamon fans show strongest brand affinity for Sunday Natural (4.01×), Carrot cake (37.91×), and Tortilla chip (27.14×) over the country average.
Where do Cinnamon fans live in Germany?
Cinnamon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Baden-Württemberg (reach ~50K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Cinnamon fans also like?
Beyond Cinnamon itself, the audience over-indexes on Carrot cake (37.91×), Tortilla chip (27.14×), Bauhaus (1.82×), and Turkish cuisine (5.82×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Spice audiences in Germany
See Cinnamon audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cinnamon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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