Rascasse Audience Intelligence

Clark Howard Audience in United States

A data profile of the people who buy, follow and care about Clark Howard in United States — modelled from more than twelve digital signal sources. Clark Howard has an estimated audience of 320,997 people in United States.

#11among Radio host in United States#11654among Person in United States#6788in Music & Radio

The average Clark Howard fan in United States is 45.6 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, Florida, California.

Top brand affinities include TransUnion, The UPS Store, OnStar, with strongest over-indexing on TransUnion (37.05× the country average).

Demographically, the Clark Howard audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Clark Howard fan in United States is more female, around 45.6 years old, with strong Career Orientation tendencies and a notable affinity for TransUnion.

Category: Music & Radio · Type: Person · Subtype: Radio host

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clark Howard profile in United States.

Audience size
321K
in United States
Gender
60.7%♀
39.3% male
Age
45.6
average years
Country rank
#46663
Person in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clark Howard fans

60.7% are female, 39.3% are male, average age 45.6.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Clark Howard audience in United States
MetricValue
Female60.7%
Male39.3%
Average age45.6
Estimated audience size320,997
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Clark Howard audience in United States
Age bracketShare%
16-199%
20-2912%
30-3918%
40-4926%
50+35%
Fig. 04

Worldwide distribution

96.8%

of the worldwide Clark Howard audience comes from United States.

Worldwide audience distribution share by country for Clark Howard
CountryShare
United States96.8%
Germany0.9%
United Kingdom0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clark Howard audience in United States is strongest.

Fig. 05

Top regions by affinity

Clark Howard fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~100K12.35×
02Wisconsin~10K1.93×
03Connecticut~6K1.88×
04Florida~40K1.81×
05North Carolina~20K1.66×
06Ohio~10K1.47×
07South Carolina~7K1.40×
08Alabama~6K1.39×
09Oregon~5K1.23×
10Oklahoma~4K1.18×
11Alaska<1K1.15×
12Virginia~8K0.96×
13Washington~6K0.93×
14Tennessee~6K0.90×
15Pennsylvania~10K0.89×
16Vermont<1K0.87×
17Montana<1K0.85×
18South Dakota<1K0.85×
19New Hampshire~1K0.84×
20North Dakota<1K0.84×
21Idaho~1K0.80×
22West Virginia~1K0.80×
23Arizona~5K0.79×
24Maine<1K0.79×
25Rhode Island<1K0.79×
26Delaware<1K0.78×
27Mississippi~2K0.77×
28Hawaii~1K0.76×
29Missouri~4K0.74×
30Minnesota~4K0.74×
31Kansas~2K0.74×
32Nebraska~1K0.73×
33Kentucky~3K0.72×
34Indiana~4K0.71×
35Iowa~2K0.71×
36Washington, District of Columbia<1K0.71×
37Arkansas~2K0.70×
38New Mexico~1K0.70×
39Nevada~2K0.69×
40Massachusetts~4K0.65×
41Utah~2K0.65×
42Colorado~3K0.64×
43Louisiana~3K0.60×
44California~20K0.57×
45Michigan~5K0.57×
46Maryland~3K0.55×
47Illinois~6K0.54×
48Texas~10K0.49×
49New Jersey~4K0.47×
50New York~8K0.43×
Fig. 06

Affinity by region

Affinity by region — Clark Howard, United States
0.43×1.00×12.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clark Howard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clark Howard audience
#·InterestCategoryAffinity×
01OnStarCars & Mobility57.92×
02TransUnionTechnology & Electronics37.05×
03Microsoft StoreTechnology & Electronics36.62×
04Stanley SteemerHome & Garden26.36×
05Trend MicroTechnology & Electronics24.56×
06BelkinTechnology & Electronics21.13×
07BissellHome & Garden17.09×
08Know Your MemeInternet & Social Media15.61×
09Consumer ReportsBusiness & Career15.02×
10WD-40Home & Garden14.35×
11The Motley FoolBusiness & Career14.17×
12FedEx OfficeBusiness & Career12.45×
13NeweggShopping12.32×
14The UPS StoreShopping11.98×
15Cruz AzulSports10.35×
16Atlanta BravesSports5.81×
17Advance Auto PartsCars & Mobility5.09×
18Wells FargoBusiness & Career4.36×
19AutoZoneCars & Mobility4.24×
20Best BuyShopping3.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clark Howard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clark Howard audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.13×
Community OrientationOPEN2.10×
PatriotismCONSERVATISM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clark Howard audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.86×
ExtroversionTHRILL0.90×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Clark Howard have in United States?

Clark Howard has an estimated audience of 320,997 people in United States, concentrated in Georgia and Florida.

02

What is the gender split and age of Clark Howard fans?

60.7% of Clark Howard fans are female, 39.3% are male, with an average age of 45.6 years.

03

Which brands do Clark Howard fans like most?

Clark Howard fans show strongest brand affinity for TransUnion (37.05×), The UPS Store (11.98×), and OnStar (57.92×) over the country average.

04

Where do Clark Howard fans live in United States?

Clark Howard fans in United States are most concentrated in Georgia (reach ~100K), Florida (reach ~40K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Clark Howard fans also like?

Beyond Clark Howard itself, the audience over-indexes on The UPS Store (11.98×), OnStar (57.92×), Microsoft Store (36.62×), and Consumer Reports (15.02×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Clark Howard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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