Clark Howard Audience in United States

Clark Howard has an estimated audience of 331,771 people in United States. 60.7% are female, 39.3% are male, average age 45.6. Top regions: Georgia, Florida, California. Top brand affinities: The UPS Store, TransUnion, AutoZone, Wells Fargo, Indeed.com.

The average Clark Howard fan in United States is 45.6 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, California. Top brand affinities include The UPS Store, TransUnion, AutoZone, with strongest over-indexing on The UPS Store (15.05× the country average). Demographically, the Clark Howard audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Radio host

Demographics of Clark Howard fans

Demographic split for Clark Howard audience in United States
MetricValue
Female60.7%
Male39.3%
Average age45.6
Estimated audience size331,771

Audience persona

The typical Clark Howard fan in United States is more female, around 45.6 years old, with strong Community Orientation tendencies and a notable affinity for The UPS Store.

Top regions in United States

Top regions ranked by reach for Clark Howard in United States
RegionReachAffinity
Georgia131,52712.87×
Florida40,2051.79×
California21,6200.59×
North Carolina17,2481.73×
Ohio14,6931.44×
Texas14,0290.49×
Wisconsin9,9892×
Pennsylvania9,0910.81×
Virginia7,9300.98×
New York7,6180.41×
South Carolina7,1021.42×
Alabama6,8381.48×
Connecticut6,5041.95×
Washington6,0400.91×
Tennessee5,9290.89×
Illinois5,5650.5×
Arizona5,2160.77×
Oregon5,0271.32×
Oklahoma4,7051.28×
Michigan4,6690.54×
Indiana4,0650.67×
Massachusetts4,0640.62×
Missouri3,6180.68×
Minnesota3,0500.64×
Colorado2,9910.57×
New Jersey2,8990.34×
Kentucky2,6100.63×
Maryland2,5750.45×
Nevada1,8800.59×
Louisiana1,6560.39×
Mississippi1,6560.61×
Kansas1,6050.61×
Iowa1,5980.58×
Utah1,3860.47×
Arkansas1,2870.47×
Idaho1,0780.65×
New Hampshire9390.72×
West Virginia8830.57×
Nebraska7810.47×
Maine6450.54×
Hawaii5780.41×
New Mexico5710.34×
Montana5330.58×
South Dakota4770.62×
Rhode Island4530.43×
Washington, District of Columbia3740.37×
Delaware3650.4×
Vermont3570.61×
North Dakota2500.37×
Wyoming2070.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clark Howard audience
BrandAffinityCategory
The UPS Store15.05×Shopping
TransUnion34.98×Technology & Electronics
AutoZone6.87×Cars & Mobility
Wells Fargo6.12×Business & Career
Indeed.com6.4×Business & Career
Microsoft Store37.04×Technology & Electronics
Cruz Azul18.26×Sports
Consumer Reports17.06×Business & Career
Advance Auto Parts8.15×Cars & Mobility
OnStar41.83×Cars & Mobility
Know Your Meme20.89×Internet & Social Media
Newegg14.74×Shopping
Capital One4.13×Business & Career
Family Dollar6.62×Fashion & Accessoires
Belkin26.64×Technology & Electronics
Planet Fitness3.63×Sports
Diaper bag5.55×Kids & Family
Bissell17.68×Home & Garden
Fox News Channel2.15×Movies & TV
Experian11.04×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clark Howard audience
TraitClusterScore
Community OrientationOPEN1.79
IndulgenceJOY1.67
Career OrientationPOWER1.61
Price SensitivityPREMIUM1.56
Family OrientationCONSERVATISM1.52
Pet OwnershipJOY1.44

Worldwide distribution

Worldwide audience distribution share by country for Clark Howard
CountryShare
United States96.9%
Germany0.8%
United Kingdom0.5%

See Clark Howard audiences in other countries

More Radio host audiences in United States

Frequently asked questions

How many fans does Clark Howard have in United States?

Clark Howard has an estimated audience of 331,771 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Clark Howard fans?

60.7% of Clark Howard fans are female, 39.3% are male, with an average age of 45.6 years.

Which brands do Clark Howard fans like most?

Clark Howard fans show strongest brand affinity for The UPS Store (15.05×), TransUnion (34.98×), and AutoZone (6.87×) over the country average.

Where do Clark Howard fans live in United States?

Clark Howard fans in United States are most concentrated in Georgia (reach 131,527), Florida (reach 40,205), and California (reach 21,620). These three regions account for the largest share of the active audience.

What other brands do Clark Howard fans also like?

Beyond Clark Howard itself, the audience over-indexes on TransUnion (34.98×), AutoZone (6.87×), Wells Fargo (6.12×), and Indeed.com (6.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Clark Howard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.