Columnist Audience in United States

Columnist logo

Columnist has an estimated audience of 909,220 people in United States. 47.7% are female, 52.3% are male, average age 45.9. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Urban Outfitters, Wok, headspace, Goop.

The average Columnist fan in United States is 45.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Urban Outfitters, Wok, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Columnist audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Topic

Demographics of Columnist fans

Demographic split for Columnist audience in United States
MetricValue
Female47.7%
Male52.3%
Average age45.9
Estimated audience size909,220

Audience persona

The typical Columnist fan in United States is balanced, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Columnist in United States
RegionReachAffinity
California113,7701.14×
Texas72,9470.93×
New York61,5381.21×
Florida61,4661×
Illinois34,4161.14×
Pennsylvania32,0691.05×
Georgia27,3820.98×
North Carolina27,2911×
Virginia26,2111.18×
New Jersey26,1591.13×
Ohio24,5090.88×
Michigan21,4270.9×
Massachusetts18,8471.05×
Indiana18,6621.12×
Arizona17,5290.94×
Maryland17,1011.09×
Washington16,5180.91×
Tennessee16,1350.88×
Missouri14,4590.99×
Iowa13,5251.81×
Minnesota13,3431.02×
Colorado13,1240.92×
South Carolina12,1890.89×
Louisiana12,0641.03×
Alabama11,5980.91×
Wisconsin11,0450.81×
Kentucky11,0310.97×
Oregon10,1520.97×
Oklahoma8,8890.88×
Connecticut8,8760.97×
Nevada8,2270.94×
Mississippi7,5631.01×
Kansas7,2931.02×
Arkansas7,1140.95×
Utah5,9110.73×
Washington, District of Columbia4,0621.49×
Nebraska3,8520.84×
New Mexico3,6850.81×
Maine3,5041.08×
Hawaii3,4020.87×
Idaho3,2220.71×
West Virginia2,9380.69×
Montana2,7161.08×
New Hampshire2,5720.72×
Delaware2,2240.89×
South Dakota2,2071.05×
Alaska2,1991.13×
Rhode Island2,1910.76×
North Dakota2,1491.15×
Wyoming1,7821.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Columnist audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Urban Outfitters3.87×Shopping
Wok11.51×Food & Beverages
headspace15.8×Health
Goop8.67×Internet & Social Media
Governor of Michigan11.31×Politics & Society
Grace Slick11.71×Music & Radio
Penn & Teller10.58×Movies & TV
Google Home7.78×Technology & Electronics
Pro-Ject4.85×Music & Radio
Cherish (group)12.7×Music & Radio
Mackenzie Foy8.09×Fashion & Accessoires
Guitarist (magazine)11.4×Music & Radio
Cryptic crossword14.63×Technology & Electronics
Electrolyte4.19×Health
Alaska1.51×Travel & Leisure
Pillow1.88×Home & Garden
Israel1.81×Travel & Leisure
Grammarly3.94×Business & Career
Fairy godmother6.02×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Columnist audience
TraitClusterScore
PatriotismCONSERVATISM2.95
IndividualismJOY1.82
SpiritualityBALANCE1.6
TraditionCONSERVATISM1.47
Career OrientationPOWER1.43
SustainabilityBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for Columnist
CountryShare
United States42.0%
Australia7.5%
Canada4.9%

See Columnist audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Columnist have in United States?

Columnist has an estimated audience of 909,220 people in United States, concentrated in California and Texas.

What is the gender split and age of Columnist fans?

47.7% of Columnist fans are female, 52.3% are male, with an average age of 45.9 years.

Which brands do Columnist fans like most?

Columnist fans show strongest brand affinity for Keene, New Hampshire (675×), Urban Outfitters (3.87×), and Wok (11.51×) over the country average.

Where do Columnist fans live in United States?

Columnist fans in United States are most concentrated in California (reach 113,770), Texas (reach 72,947), and New York (reach 61,538). These three regions account for the largest share of the active audience.

What other brands do Columnist fans also like?

Beyond Columnist itself, the audience over-indexes on Urban Outfitters (3.87×), Wok (11.51×), headspace (15.8×), and Goop (8.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Columnist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.