A data profile of the people who buy, follow and care about Compassion Over Killing in United States — modelled from more than twelve digital signal sources. Compassion Over Killing has an estimated audience of 828,040 people in United States.
The average Compassion Over Killing fan in United States is 42.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Khan Academy, Cage the Elephant, This Is Us (TV series), with strongest over-indexing on Khan Academy (29.57× the country average).
Demographically, the Compassion Over Killing audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 21 regions tracked by Rascasse.
The typical Compassion Over Killing fan in United States is more female, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Khan Academy.
The key figures that characterise the Compassion Over Killing profile in United States.
80.5% are female, 19.5% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 80.5% |
| Male | 19.5% |
| Average age | 42.6 |
| Estimated audience size | 828,040 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 23% | |
| 30-39 | 26% | |
| 40-49 | 18% | |
| 50+ | 26% |
of the worldwide Compassion Over Killing audience comes from United States.
| Country | Share |
|---|---|
| United States | 42.8% |
| United Kingdom | 23.4% |
| Germany | 5.8% |
Where the Compassion Over Killing audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~3K | 1.37× | |
| 02 | Oregon | ~10K | 1.08× | |
| 03 | Wisconsin | ~10K | 1.04× | |
| 04 | Minnesota | ~10K | 1.03× | |
| 05 | Tennessee | ~20K | 1.02× | |
| 06 | Maryland | ~10K | 1.01× | |
| 07 | Colorado | ~10K | 1.01× | |
| 08 | Arizona | ~20K | 1.00× | |
| 09 | Washington | ~20K | 0.99× | |
| 10 | Massachusetts | ~20K | 0.99× | |
| 11 | Virginia | ~20K | 0.98× | |
| 12 | Ohio | ~20K | 0.97× | |
| 13 | North Carolina | ~20K | 0.97× | |
| 14 | New Jersey | ~20K | 0.97× | |
| 15 | Pennsylvania | ~30K | 0.96× | |
| 16 | Georgia | ~20K | 0.96× | |
| 17 | Illinois | ~30K | 0.95× | |
| 18 | New York | ~40K | 0.93× | |
| 19 | Texas | ~70K | 0.92× | |
| 20 | Florida | ~50K | 0.92× | |
| 21 | California | ~80K | 0.91× |
The strongest cross-interests of the Compassion Over Killing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cage the Elephant | Music & Radio | 107.49× | ||
| 02 | Dutch Wonderland | Travel & Leisure | 44.36× | ||
| 03 | Friday Night Lights (TV series) | Movies & TV | 44.29× | ||
| 04 | Kings Island | Travel & Leisure | 40.18× | ||
| 05 | America's Test Kitchen | Food & Beverages | 37.94× | ||
| 06 | Kumon | Business & Career | 32.52× | ||
| 07 | This Is Us (TV series) | Movies & TV | 31.61× | ||
| 08 | Once Upon a Time (TV series) | Movies & TV | 31.26× | ||
| 09 | The Good Wife | Movies & TV | 30.61× | ||
| 10 | SeaWorld San Diego | Travel & Leisure | 30.32× | ||
| 11 | Khan Academy | Business & Career | 29.57× | ||
| 12 | Jane the Virgin | Movies & TV | 28.65× | ||
| 13 | Full House | Movies & TV | 26.19× | ||
| 14 | Plated | Shopping | 25.70× | ||
| 15 | Cedar Point | Travel & Leisure | 23.13× | ||
| 16 | Knott's Berry Farm | Travel & Leisure | 21.20× | ||
| 17 | Chopped (TV series) | Movies & TV | 19.07× | ||
| 18 | Pet Supplies Plus | Shopping | 17.35× | ||
| 19 | Hell's Kitchen (U.S. TV series) | Movies & TV | 16.83× | ||
| 20 | Gymboree | Fashion & Accessoires | 13.35× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.01× | |
| Risk Appetite | THRILL | 1.68× | |
| Tradition | CONSERVATISM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| DIY Mentality | THRILL | 0.95× | |
| Social Media Usage | JOY | 1.00× |
Compassion Over Killing has an estimated audience of 828,040 people in United States, concentrated in California and Texas.
80.5% of Compassion Over Killing fans are female, 19.5% are male, with an average age of 42.6 years.
Compassion Over Killing fans show strongest brand affinity for Khan Academy (29.57×), Cage the Elephant (107.49×), and This Is Us (TV series) (31.61×) over the country average.
Compassion Over Killing fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Compassion Over Killing itself, the audience over-indexes on Cage the Elephant (107.49×), This Is Us (TV series) (31.61×), Once Upon a Time (TV series) (31.26×), and Full House (26.19×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Compassion Over Killing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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