Customer engagement Audience in United States

Customer engagement logo

Customer engagement has an estimated audience of 516,636 people in United States. 50.4% are female, 49.6% are male, average age 40.2. Top regions: California, New York, Texas. Top brand affinities: Kaytranada, Home staging, Jesse Plemons, Nebraska Cornhuskers football, Kasik.

The average Customer engagement fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Kaytranada, Home staging, Jesse Plemons, with strongest over-indexing on Kaytranada (20× the country average). Demographically, the Customer engagement audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Customer engagement fans

Demographic split for Customer engagement audience in United States
MetricValue
Female50.4%
Male49.6%
Average age40.2
Estimated audience size516,636

Audience persona

The typical Customer engagement fan in United States is balanced, around 40.2 years old, with strong Career Orientation tendencies and a notable affinity for Kaytranada.

Top regions in United States

Top regions ranked by reach for Customer engagement in United States
RegionReachAffinity
California60,6261.07×
New York47,6031.65×
Texas44,8681.01×
Florida31,4620.9×
Illinois17,8621.04×
Georgia16,4701.03×
Virginia16,1931.29×
Pennsylvania15,1190.87×
New Jersey14,6871.12×
Massachusetts13,4071.32×
North Carolina13,2220.85×
Ohio12,8620.81×
Michigan9,9080.73×
Arizona9,4910.9×
Maryland8,7500.99×
Washington8,6380.83×
Tennessee8,5460.82×
Colorado7,8310.96×
Missouri7,6860.92×
Indiana6,4480.68×
Connecticut5,4791.06×
Alabama5,3820.75×
Minnesota5,2830.71×
Wisconsin5,1550.66×
Oregon5,0880.86×
South Carolina4,9210.63×
Kentucky4,6340.72×
Louisiana4,6260.69×
Kansas4,4631.1×
Nevada3,8660.77×
Oklahoma3,5780.62×
Utah3,5130.76×
Washington, District of Columbia3,0381.96×
Mississippi3,0350.71×
Arkansas2,5040.59×
Iowa2,3540.55×
West Virginia2,1480.89×
Delaware2,0401.43×
Nebraska2,0210.78×
New Mexico2,0110.78×
Idaho1,9830.77×
New Hampshire1,9170.94×
Hawaii1,8940.85×
Montana1,8681.3×
South Dakota1,8441.54×
North Dakota1,7951.69×
Wyoming1,7372.27×
Rhode Island1,7091.04×
Maine1,7080.92×
Vermont1,6811.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Customer engagement audience
BrandAffinityCategory
Kaytranada20×Music & Radio
Home staging6.97×Home & Garden
Jesse Plemons4.33×Movies & TV
Nebraska Cornhuskers football3.64×Sports
Kasik12.21×Travel & Leisure
Stamp collecting4.63×Home & Garden
Mangaka3.8×Literature
Jingoism1.59×Politics & Society
Historic site3.01×Arts & Culture
Kearny, New Jersey19.14×Travel & Leisure
Cam Ward2.68×Sports
College of the Holy Cross10.52×Business & Career
Governor of Michigan4.91×Politics & Society
Kendra Scott1.86×Fashion & Accessoires
edureka22.35×Business & Career
Urban horticulture2.15×Home & Garden
Nipsey Hussle3.4×Music & Radio
Grammarly2.7×Business & Career
Eddie Lacy8.49×Sports
Voter registration2.56×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Customer engagement audience
TraitClusterScore
Career OrientationPOWER2.6
Need for SecurityCONSERVATISM1.8
Convenience OrientationPREMIUM1.6
Early Adopter MentalityPOWER1.58
Price SensitivityPREMIUM1.54
Social Media UsageJOY1.51

Worldwide distribution

Worldwide audience distribution share by country for Customer engagement
CountryShare
United States13.3%
Philippines7.8%
Japan7.1%

See Customer engagement audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Customer engagement have in United States?

Customer engagement has an estimated audience of 516,636 people in United States, concentrated in California and New York.

What is the gender split and age of Customer engagement fans?

50.4% of Customer engagement fans are female, 49.6% are male, with an average age of 40.2 years.

Which brands do Customer engagement fans like most?

Customer engagement fans show strongest brand affinity for Kaytranada (20×), Home staging (6.97×), and Jesse Plemons (4.33×) over the country average.

Where do Customer engagement fans live in United States?

Customer engagement fans in United States are most concentrated in California (reach 60,626), New York (reach 47,603), and Texas (reach 44,868). These three regions account for the largest share of the active audience.

What other brands do Customer engagement fans also like?

Beyond Customer engagement itself, the audience over-indexes on Home staging (6.97×), Jesse Plemons (4.33×), Nebraska Cornhuskers football (3.64×), and Kasik (12.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Customer engagement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.