Customer engagement Audience in United States

Customer engagement has an estimated audience of 516,636 people in United States. 50.4% are female, 49.6% are male, average age 40.2. Top regions: California, New York, Texas. Top brand affinities: Fiverr, Autism Awareness, Diabetes mellitus awareness, S&P 500, Alan Tudyk.

The average Customer engagement fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Fiverr, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Fiverr (51.16× the country average). Demographically, the Customer engagement audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Customer engagement fans

Demographic split for Customer engagement audience in United States
MetricValue
Female50.4%
Male49.6%
Average age40.2
Estimated audience size516,636

Audience persona

The typical Customer engagement fan in United States is balanced, around 40.2 years old, with strong Career Orientation tendencies and a notable affinity for Fiverr.

Top regions in United States

Top regions ranked by reach for Customer engagement in United States
RegionReachAffinity
California60,6261.07×
New York47,6031.65×
Texas44,8681.01×
Florida31,4620.9×
Illinois17,8621.04×
Georgia16,4701.03×
Virginia16,1931.29×
Pennsylvania15,1190.87×
New Jersey14,6871.12×
Massachusetts13,4071.32×
North Carolina13,2220.85×
Ohio12,8620.81×
Michigan9,9080.73×
Arizona9,4910.9×
Maryland8,7500.99×
Washington8,6380.83×
Tennessee8,5460.82×
Colorado7,8310.96×
Missouri7,6860.92×
Indiana6,4480.68×
Connecticut5,4791.06×
Alabama5,3820.75×
Minnesota5,2830.71×
Wisconsin5,1550.66×
Oregon5,0880.86×
South Carolina4,9210.63×
Kentucky4,6340.72×
Louisiana4,6260.69×
Kansas4,4631.1×
Nevada3,8660.77×
Oklahoma3,5780.62×
Utah3,5130.76×
Washington, District of Columbia3,0381.96×
Mississippi3,0350.71×
Arkansas2,5040.59×
Iowa2,3540.55×
West Virginia2,1480.89×
Delaware2,0401.43×
Nebraska2,0210.78×
New Mexico2,0110.78×
Idaho1,9830.77×
New Hampshire1,9170.94×
Hawaii1,8940.85×
Montana1,8681.3×
South Dakota1,8441.54×
North Dakota1,7951.69×
Wyoming1,7372.27×
Rhode Island1,7091.04×
Maine1,7080.92×
Vermont1,6811.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Customer engagement audience
BrandAffinityCategory
Fiverr51.16×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
S&P 50092.69×Business & Career
Alan Tudyk24.69×Movies & TV
Microblogging12.67×Technology & Electronics
Matthew Gray Gubler33.35×Fashion & Accessoires
Singer-songwriter5.51×Music & Radio
Indeed.com5.57×Business & Career
Alison Brie15.51×Movies & TV
Business card18.61×Business & Career
Income tax13.19×Business & Career
Mandy Patinkin19.14×Movies & TV
Hugh Laurie20×Movies & TV
LinkedIn3.47×Internet & Social Media
Enterprise Rent-A-Car5.68×Cars & Mobility
Google Maps3.48×Internet & Social Media
Diaper bag5.88×Kids & Family
Ron Perlman16.15×Movies & TV
Zendesk28.99×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Customer engagement audience
TraitClusterScore
Career OrientationPOWER2.6
Need for SecurityCONSERVATISM1.8
Convenience OrientationPREMIUM1.6
Early Adopter MentalityPOWER1.58
Price SensitivityPREMIUM1.54
Social Media UsageJOY1.51

Worldwide distribution

Worldwide audience distribution share by country for Customer engagement
CountryShare
United States13.3%
Philippines7.8%
Japan7.1%

See Customer engagement audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Customer engagement have in United States?

Customer engagement has an estimated audience of 516,636 people in United States, concentrated in California and New York.

What is the gender split and age of Customer engagement fans?

50.4% of Customer engagement fans are female, 49.6% are male, with an average age of 40.2 years.

Which brands do Customer engagement fans like most?

Customer engagement fans show strongest brand affinity for Fiverr (51.16×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Customer engagement fans live in United States?

Customer engagement fans in United States are most concentrated in California (reach 60,626), New York (reach 47,603), and Texas (reach 44,868). These three regions account for the largest share of the active audience.

What other brands do Customer engagement fans also like?

Beyond Customer engagement itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), S&P 500 (92.69×), and Alan Tudyk (24.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Customer engagement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.