Dasha Audience in United States

Dasha has an estimated audience of 828,269 people in United States. 53.9% are female, 46.1% are male, average age 32.0. Top regions: California, Texas, Florida. Top brand affinities: Charli XCX, Rebecca Ferguson, Sabrina Carpenter, Indeed.com, Google Maps.

The average Dasha fan in United States is 32.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Charli XCX, Rebecca Ferguson, Sabrina Carpenter, with strongest over-indexing on Charli XCX (50.93× the country average). Demographically, the Dasha audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Director

Demographics of Dasha fans

Demographic split for Dasha audience in United States
MetricValue
Female53.9%
Male46.1%
Average age32.0
Estimated audience size828,269

Audience persona

The typical Dasha fan in United States is balanced, around 32.0 years old, with strong Sustainability tendencies and a notable affinity for Charli XCX.

Top regions in United States

Top regions ranked by reach for Dasha in United States
RegionReachAffinity
California65,4910.72×
Texas64,6540.91×
Florida40,4700.72×
New York36,5430.79×
Pennsylvania30,6981.1×
Illinois28,5901.04×
Ohio27,2981.07×
North Carolina22,8860.92×
Tennessee22,4421.35×
Michigan21,0880.97×
Georgia20,1360.79×
Virginia18,6050.92×
Wisconsin17,8081.43×
Colorado17,4921.34×
Minnesota17,3181.46×
Missouri16,8281.26×
Indiana16,3541.08×
New Jersey16,0000.76×
Massachusetts14,4210.88×
Washington13,6570.82×
Arizona11,7090.69×
Maryland11,4370.8×
Kentucky10,9451.05×
South Carolina10,8680.87×
Alabama10,7140.93×
Oklahoma9,0670.99×
Iowa8,7621.28×
Oregon8,6960.92×
Louisiana8,2360.77×
Kansas7,3901.13×
Connecticut7,3010.88×
Utah6,8410.92×
Nevada6,1250.76×
Arkansas6,0570.89×
Nebraska5,2271.26×
Mississippi5,1140.75×
Idaho4,5971.11×
West Virginia4,2131.09×
South Dakota3,9902.08×
New Hampshire3,3141.02×
Montana3,3071.44×
Maine3,1421.06×
New Mexico3,0510.73×
North Dakota2,4491.44×
Washington, District of Columbia2,2670.91×
Rhode Island1,9120.73×
Delaware1,8440.81×
Wyoming1,6111.31×
Hawaii1,4830.42×
Vermont1,4230.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dasha audience
BrandAffinityCategory
Charli XCX50.93×Music & Radio
Rebecca Ferguson14×Movies & TV
Sabrina Carpenter5.65×Music & Radio
Indeed.com3.42×Business & Career
Google Maps3.12×Internet & Social Media
Depop9.6×Fashion & Accessoires
Autism Awareness6.79×Health
Houston Astros5.98×Sports
School uniform8.27×Kids & Family
Diabetes mellitus awareness4.48×Health
Beetlejuice3.23×Movies & TV
Millie Bobby Brown4.55×Movies & TV
Singer-songwriter2.67×Music & Radio
Superman1.75×Movies & TV
Capital One2.43×Business & Career
Camila Cabello11.05×Music & Radio
Google News3.49×News
Livemusic3.15×Music & Radio
Enterprise Rent-A-Car3.53×Cars & Mobility
Harry Potter2.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dasha audience
TraitClusterScore
SustainabilityBALANCE1.74
LGBTQ+ IdentityOPEN1.64
Early Adopter MentalityPOWER1.57
ExtroversionTHRILL1.56
TraditionCONSERVATISM1.44
MindfulnessBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Dasha
CountryShare
United States35.0%
Romania20.2%
Canada6.4%

See Dasha audiences in other countries

More Director audiences in United States

Frequently asked questions

How many fans does Dasha have in United States?

Dasha has an estimated audience of 828,269 people in United States, concentrated in California and Texas.

What is the gender split and age of Dasha fans?

53.9% of Dasha fans are female, 46.1% are male, with an average age of 32.0 years.

Which brands do Dasha fans like most?

Dasha fans show strongest brand affinity for Charli XCX (50.93×), Rebecca Ferguson (14×), and Sabrina Carpenter (5.65×) over the country average.

Where do Dasha fans live in United States?

Dasha fans in United States are most concentrated in California (reach 65,491), Texas (reach 64,654), and Florida (reach 40,470). These three regions account for the largest share of the active audience.

What other brands do Dasha fans also like?

Beyond Dasha itself, the audience over-indexes on Rebecca Ferguson (14×), Sabrina Carpenter (5.65×), Indeed.com (3.42×), and Google Maps (3.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dasha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.