Rascasse Audience Intelligence

Dasha Audience in United States

A data profile of the people who buy, follow and care about Dasha in United States — modelled from more than twelve digital signal sources. Dasha has an estimated audience of 645,848 people in United States.

#65among Director in United States#7427among Person in United States#4304in Music & Radio

The average Dasha fan in United States is 33.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Charli XCX, School uniform, David Harbour, with strongest over-indexing on Charli XCX (58.78× the country average).

Demographically, the Dasha audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Tradition, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dasha fan in United States is more female, around 33.4 years old, with strong Tradition tendencies and a notable affinity for Charli XCX.

Category: Music & Radio · Type: Person · Subtype: Director

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dasha profile in United States.

Audience size
646K
in United States
Gender
55.3%♀
44.7% male
Age
33.4
average years
Country rank
#31410
Person in United States
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dasha fans

55.3% are female, 44.7% are male, average age 33.4.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Dasha audience in United States
MetricValue
Female55.3%
Male44.7%
Average age33.4
Estimated audience size645,848
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Dasha audience in United States
Age bracketShare%
16-1938%
20-2921%
30-3914%
40-4913%
50+14%
Fig. 04

Worldwide distribution

30.6%

of the worldwide Dasha audience comes from United States.

Worldwide audience distribution share by country for Dasha
CountryShare
United States30.6%
Romania20.6%
Canada5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dasha audience in United States is strongest.

Fig. 05

Top regions by affinity

Dasha fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~4K1.96×
02Minnesota~20K1.50×
03North Dakota~3K1.46×
04Montana~3K1.43×
05Wisconsin~20K1.39×
06Tennessee~20K1.34×
07Wyoming~2K1.33×
08Colorado~20K1.30×
09Nebraska~5K1.26×
10Iowa~9K1.24×
11West Virginia~5K1.24×
12Missouri~20K1.20×
13Idaho~5K1.14×
14New Hampshire~4K1.10×
15Kansas~7K1.09×
16Maine~3K1.08×
17Kentucky~10K1.06×
18Pennsylvania~30K1.05×
19Ohio~30K1.03×
20Indiana~20K1.01×
21Vermont~2K1.01×
22Alabama~10K0.96×
23Oklahoma~9K0.96×
24Illinois~30K0.95×
25Michigan~20K0.95×
26Connecticut~8K0.94×
27Utah~7K0.92×
28Arkansas~6K0.91×
29North Carolina~20K0.90×
30Washington, District of Columbia~2K0.90×
31Virginia~20K0.89×
32South Carolina~10K0.89×
33Oregon~9K0.89×
34Massachusetts~10K0.88×
35Delaware~2K0.86×
36Washington~10K0.83×
37Texas~60K0.82×
38Georgia~20K0.81×
39Mississippi~6K0.81×
40Rhode Island~2K0.80×
41Maryland~10K0.78×
42New Mexico~3K0.78×
43New York~40K0.77×
44Louisiana~8K0.77×
45Nevada~6K0.77×
46New Jersey~20K0.75×
47Arizona~10K0.73×
48Florida~40K0.72×
49California~60K0.69×
50Hawaii~2K0.53×
Fig. 06

Affinity by region

Affinity by region — Dasha, United States
0.53×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dasha audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dasha audience
#·InterestCategoryAffinity×
01Charli XCXMusic & Radio58.78×
02Placebo (band)Music & Radio19.57×
03School uniformKids & Family12.09×
04The HivesMusic & Radio11.31×
05Ellie GouldingMusic & Radio10.94×
06Florence and the MachineMusic & Radio10.57×
07David HarbourMovies & TV9.55×
08Gender studiesPolitics & Society6.78×
09Cyndi LauperMusic & Radio6.63×
10Madison BeerMusic & Radio4.90×
11Sabrina CarpenterMusic & Radio4.70×
12Hailee SteinfeldMovies & TV4.23×
13Rick and MortyMovies & TV3.47×
14Folk musicMusic & Radio3.45×
15Ariana GrandeMusic & Radio3.42×
16Millie Bobby BrownMovies & TV2.95×
17Anime and manga fandomLiterature2.57×
18Stranger ThingsMovies & TV2.14×
19Taylor SwiftMusic & Radio1.97×
20TikTokInternet & Social Media1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dasha audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dasha audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.81×
SustainabilityBALANCE1.56×
Luxury OrientationPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dasha audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.74×
DIY MentalityTHRILL0.75×
IndividualismJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dasha have in United States?

Dasha has an estimated audience of 645,848 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dasha fans?

55.3% of Dasha fans are female, 44.7% are male, with an average age of 33.4 years.

03

Which brands do Dasha fans like most?

Dasha fans show strongest brand affinity for Charli XCX (58.78×), School uniform (12.09×), and David Harbour (9.55×) over the country average.

04

Where do Dasha fans live in United States?

Dasha fans in United States are most concentrated in California (reach ~60K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Dasha fans also like?

Beyond Dasha itself, the audience over-indexes on School uniform (12.09×), David Harbour (9.55×), Sabrina Carpenter (4.7×), and Ariana Grande (3.42×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dasha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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