David Zwirner Gallery Audience in United States

David Zwirner Gallery logo

David Zwirner Gallery has an estimated audience of 281,594 people in United States. 41.8% are female, 58.2% are male, average age 32.0. Top regions: New York, California, New Jersey. Top brand affinities: Soho House (club), Keith Haring, Yankee Stadium, Guggenheim Museum Bilbao, Home inspection.

The average David Zwirner Gallery fan in United States is 32.0 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Soho House (club), Keith Haring, Yankee Stadium, with strongest over-indexing on Soho House (club) (97.11× the country average). Demographically, the David Zwirner Gallery audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of David Zwirner Gallery fans

Demographic split for David Zwirner Gallery audience in United States
MetricValue
Female41.8%
Male58.2%
Average age32.0
Estimated audience size281,594

Audience persona

The typical David Zwirner Gallery fan in United States is more male, around 32.0 years old, with strong Design Affinity tendencies and a notable affinity for Soho House (club).

Top regions in United States

Top regions ranked by reach for David Zwirner Gallery in United States
RegionReachAffinity
New York211,19615.27×
California39,7661.28×
New Jersey24,9143.48×
Connecticut7,5172.66×
Florida7,3100.38×
Pennsylvania7,0780.75×
Massachusetts6,7851.22×
Texas6,3600.26×
Illinois4,2870.46×
Virginia3,0510.44×
Georgia2,9820.34×
Maryland2,7160.56×
North Carolina2,6520.31×
Ohio2,5240.29×
Michigan2,3960.33×
Washington2,1580.38×
Washington, District of Columbia1,7302.04×
Tennessee1,6380.29×
Colorado1,5010.34×
Oregon1,4630.45×
Minnesota1,4020.35×
Rhode Island1,3651.52×
Louisiana1,2560.35×
South Carolina1,1710.28×
Maine1,1461.14×
Indiana1,0780.21×
Arizona1,0080.18×
Mississippi9970.43×
Wisconsin9880.23×
Arkansas9600.41×
New Mexico9360.66×
Kentucky9240.26×
Missouri9210.2×
Oklahoma8660.28×
Alabama8250.21×
Nevada8230.3×
West Virginia8230.63×
Alaska8221.36×
Vermont8051.63×
Hawaii7870.65×
Iowa7820.34×
Kansas7600.34×
Idaho7600.54×
New Hampshire7350.66×
Montana7160.92×
South Dakota7071.09×
Utah7000.28×
North Dakota6881.19×
Wyoming6661.6×
Nebraska6640.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for David Zwirner Gallery audience
BrandAffinityCategory
Soho House (club)97.11×Business & Career
Keith Haring57.96×Arts & Culture
Yankee Stadium54.78×Sports
Guggenheim Museum Bilbao125.04×Arts & Culture
Home inspection31.93×Home & Garden
Roche Bobois46.05×Home & Garden
Marina Abramović41.77×Arts & Culture
Horoscope13.08×Health
Art Institute of Chicago36.64×Travel & Leisure
Art dealer26.52×Arts & Culture
Twin Peaks11.37×Movies & TV
Capital One5.18×Business & Career
Kia Sportage26.71×Cars & Mobility
Rachel Weisz20×Movies & TV
Art Basel19.68×Arts & Culture
DeviantArt8.36×Internet & Social Media
Diane Keaton7.17×Movies & TV
High-net-worth individual11.56×Business & Career
Diane von Fürstenberg32.16×Fashion & Accessoires
Danish design16.72×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by David Zwirner Gallery audience
TraitClusterScore
Design AffinityPREMIUM7.33
Luxury OrientationPREMIUM4.74
LGBTQ+ IdentityOPEN3.04
Quality AwarenessPREMIUM3.01
SustainabilityBALANCE2.38
Urban LifestyleOPEN2.34

Worldwide distribution

Worldwide audience distribution share by country for David Zwirner Gallery
CountryShare
United States24.0%
United Kingdom11.4%
Italy10.4%

See David Zwirner Gallery audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does David Zwirner Gallery have in United States?

David Zwirner Gallery has an estimated audience of 281,594 people in United States, concentrated in New York and California.

What is the gender split and age of David Zwirner Gallery fans?

41.8% of David Zwirner Gallery fans are female, 58.2% are male, with an average age of 32.0 years.

Which brands do David Zwirner Gallery fans like most?

David Zwirner Gallery fans show strongest brand affinity for Soho House (club) (97.11×), Keith Haring (57.96×), and Yankee Stadium (54.78×) over the country average.

Where do David Zwirner Gallery fans live in United States?

David Zwirner Gallery fans in United States are most concentrated in New York (reach 211,196), California (reach 39,766), and New Jersey (reach 24,914). These three regions account for the largest share of the active audience.

What other brands do David Zwirner Gallery fans also like?

Beyond David Zwirner Gallery itself, the audience over-indexes on Keith Haring (57.96×), Yankee Stadium (54.78×), Guggenheim Museum Bilbao (125.04×), and Home inspection (31.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for David Zwirner Gallery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.