Rascasse Audience Intelligence

David Zwirner Gallery Audience in United States

A data profile of the people who buy, follow and care about David Zwirner Gallery in United States — modelled from more than twelve digital signal sources. David Zwirner Gallery has an estimated audience of 281,594 people in United States.

#90among Museum in United States#6011among POI in United States#500in Arts & Culture

The average David Zwirner Gallery fan in United States is 32.0 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include Guggenheim Museum Bilbao, Soho House (club), Art Collecting, with strongest over-indexing on Guggenheim Museum Bilbao (261.73× the country average).

Demographically, the David Zwirner Gallery audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical David Zwirner Gallery fan in United States is more male, around 32.0 years old, with strong Design Affinity tendencies and a notable affinity for Guggenheim Museum Bilbao.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the David Zwirner Gallery profile in United States.

Audience size
282K
in United States
Gender
41.8%♀
58.2% male
Age
32.0
average years
Country rank
#49910
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of David Zwirner Gallery fans

41.8% are female, 58.2% are male, average age 32.0.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for David Zwirner Gallery audience in United States
MetricValue
Female41.8%
Male58.2%
Average age32.0
Estimated audience size281,594
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the David Zwirner Gallery audience in United States
Age bracketShare%
16-1944%
20-2919%
30-3913%
40-4912%
50+13%
Fig. 04

Worldwide distribution

24.0%

of the worldwide David Zwirner Gallery audience comes from United States.

Worldwide audience distribution share by country for David Zwirner Gallery
CountryShare
United States24.0%
United Kingdom11.4%
Italy10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the David Zwirner Gallery audience in United States is strongest.

Fig. 05

Top regions by affinity

David Zwirner Gallery fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K15.35×
02New Jersey~20K3.09×
03Connecticut~6K2.15×
04Washington, District of Columbia~1K1.48×
05California~40K1.25×
06Rhode Island~1K1.20×
07Vermont<1K1.16×
08Massachusetts~6K1.13×
09North Dakota<1K1.05×
10Alaska<1K1.04×
11Maine~1K1.03×
12South Dakota<1K1.02×
13Montana<1K0.98×
14Delaware<1K0.96×
15New Hampshire~1K0.94×
16New Mexico~1K0.93×
17West Virginia~1K0.93×
18Hawaii~1K0.93×
19Idaho~1K0.91×
20Nebraska~1K0.90×
21Mississippi~2K0.89×
22Arkansas~2K0.88×
23Kansas~2K0.87×
24Oklahoma~3K0.86×
25Iowa~2K0.86×
26Kentucky~3K0.85×
27Utah~2K0.85×
28Alabama~3K0.84×
29Louisiana~3K0.84×
30Nevada~2K0.84×
31Pennsylvania~8K0.82×
32Wisconsin~3K0.81×
33Oregon~3K0.81×
34Missouri~4K0.80×
35South Carolina~3K0.80×
36Indiana~4K0.79×
37Maryland~4K0.78×
38Arizona~4K0.77×
39Minnesota~3K0.77×
40Tennessee~4K0.75×
41Colorado~3K0.75×
42Washington~4K0.71×
43Virginia~5K0.70×
44Michigan~5K0.69×
45Ohio~6K0.67×
46Illinois~6K0.66×
47Georgia~6K0.66×
48North Carolina~6K0.66×
49Florida~10K0.56×
50Texas~10K0.49×
Fig. 06

Affinity by region

Affinity by region — David Zwirner Gallery, United States
0.49×1.00×15.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the David Zwirner Gallery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for David Zwirner Gallery audience
#·InterestCategoryAffinity×
01Guggenheim Museum BilbaoArts & Culture261.73×
02Soho House (club)Business & Career91.24×
03Roche BoboisHome & Garden46.85×
04Art dealerArts & Culture45.30×
05Chips Ahoy!Food & Beverages41.06×
06Art CollectingArts & Culture31.37×
07Marina AbramovićArts & Culture30.65×
08Tate ModernArts & Culture28.91×
09Christie'sBusiness & Career28.04×
10DollywoodTravel & Leisure26.98×
11Private JetsCars & Mobility24.71×
12Art BaselArts & Culture18.55×
13Acne StudiosFashion & Accessoires16.01×
14Maison MargielaFashion & Accessoires15.27×
15ExhibitionArts & Culture15.00×
16Museum of Modern ArtArts & Culture11.03×
17High-net-worth individualBusiness & Career10.23×
18Street artArts & Culture9.38×
19Plastic artsArts & Culture7.39×
20Digital artArts & Culture6.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the David Zwirner Gallery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by David Zwirner Gallery audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM4.69×
IndulgenceJOY2.85×
Luxury OrientationPREMIUM2.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by David Zwirner Gallery audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.84×
Social Media UsageJOY0.85×
SpiritualityBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does David Zwirner Gallery have in United States?

David Zwirner Gallery has an estimated audience of 281,594 people in United States, concentrated in New York and California.

02

What is the gender split and age of David Zwirner Gallery fans?

41.8% of David Zwirner Gallery fans are female, 58.2% are male, with an average age of 32.0 years.

03

Which brands do David Zwirner Gallery fans like most?

David Zwirner Gallery fans show strongest brand affinity for Guggenheim Museum Bilbao (261.73×), Soho House (club) (91.24×), and Art Collecting (31.37×) over the country average.

04

Where do David Zwirner Gallery fans live in United States?

David Zwirner Gallery fans in United States are most concentrated in New York (reach ~200K), California (reach ~40K), and New Jersey (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do David Zwirner Gallery fans also like?

Beyond David Zwirner Gallery itself, the audience over-indexes on Soho House (club) (91.24×), Art Collecting (31.37×), Art dealer (45.3×), and Roche Bobois (46.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for David Zwirner Gallery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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