David Zwirner Gallery Audience in United States

David Zwirner Gallery logo

David Zwirner Gallery has an estimated audience of 281,594 people in United States. 41.8% are female, 58.2% are male, average age 32.0. Top regions: New York, California, New Jersey. Top brand affinities: Iowa Lottery, Girolando cattle, Building envelope, Elsword, Home equity.

The average David Zwirner Gallery fan in United States is 32.0 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Iowa Lottery, Girolando cattle, Building envelope, with strongest over-indexing on Iowa Lottery (36.98× the country average). Demographically, the David Zwirner Gallery audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of David Zwirner Gallery fans

Demographic split for David Zwirner Gallery audience in United States
MetricValue
Female41.8%
Male58.2%
Average age32.0
Estimated audience size281,594

Audience persona

The typical David Zwirner Gallery fan in United States is more male, around 32.0 years old, with strong Design Affinity tendencies and a notable affinity for Iowa Lottery.

Top regions in United States

Top regions ranked by reach for David Zwirner Gallery in United States
RegionReachAffinity
New York211,19615.27×
California39,7661.28×
New Jersey24,9143.48×
Connecticut7,5172.66×
Florida7,3100.38×
Pennsylvania7,0780.75×
Massachusetts6,7851.22×
Texas6,3600.26×
Illinois4,2870.46×
Virginia3,0510.44×
Georgia2,9820.34×
Maryland2,7160.56×
North Carolina2,6520.31×
Ohio2,5240.29×
Michigan2,3960.33×
Washington2,1580.38×
Washington, District of Columbia1,7302.04×
Tennessee1,6380.29×
Colorado1,5010.34×
Oregon1,4630.45×
Minnesota1,4020.35×
Rhode Island1,3651.52×
Louisiana1,2560.35×
South Carolina1,1710.28×
Maine1,1461.14×
Indiana1,0780.21×
Arizona1,0080.18×
Mississippi9970.43×
Wisconsin9880.23×
Arkansas9600.41×
New Mexico9360.66×
Kentucky9240.26×
Missouri9210.2×
Oklahoma8660.28×
Alabama8250.21×
Nevada8230.3×
West Virginia8230.63×
Alaska8221.36×
Vermont8051.63×
Hawaii7870.65×
Iowa7820.34×
Kansas7600.34×
Idaho7600.54×
New Hampshire7350.66×
Montana7160.92×
South Dakota7071.09×
Utah7000.28×
North Dakota6881.19×
Wyoming6661.6×
Nebraska6640.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for David Zwirner Gallery audience
BrandAffinityCategory
Iowa Lottery36.98×Games
Girolando cattle69.77×Pets & Animals
Building envelope20×Home & Garden
Elsword26.71×Games
Home equity3.06×Home & Garden
Sub Zero (Official)13.4×Literature
Home construction1.79×Home & Garden
Oliver Platt9.71×Movies & TV
La Jolla10.04×Travel & Leisure
Fairy godmother8.09×Literature
Bank account2.67×Business & Career
Hirokazu Koreeda41.77×Movies & TV
Stamp collecting4.12×Home & Garden
Mothercare2.67×Kids & Family
Governor of Michigan5.99×Politics & Society
Hibachi6.22×Food & Beverages
Goop4.12×Internet & Social Media
Fakty TVN51.83×Movies & TV
Wok5.03×Food & Beverages
New York Harbor9.41×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by David Zwirner Gallery audience
TraitClusterScore
Design AffinityPREMIUM7.33
Luxury OrientationPREMIUM4.74
LGBTQ+ IdentityOPEN3.04
Quality AwarenessPREMIUM3.01
SustainabilityBALANCE2.38
Urban LifestyleOPEN2.34

Worldwide distribution

Worldwide audience distribution share by country for David Zwirner Gallery
CountryShare
United States24.0%
United Kingdom11.4%
Italy10.4%

See David Zwirner Gallery audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does David Zwirner Gallery have in United States?

David Zwirner Gallery has an estimated audience of 281,594 people in United States, concentrated in New York and California.

What is the gender split and age of David Zwirner Gallery fans?

41.8% of David Zwirner Gallery fans are female, 58.2% are male, with an average age of 32.0 years.

Which brands do David Zwirner Gallery fans like most?

David Zwirner Gallery fans show strongest brand affinity for Iowa Lottery (36.98×), Girolando cattle (69.77×), and Building envelope (20×) over the country average.

Where do David Zwirner Gallery fans live in United States?

David Zwirner Gallery fans in United States are most concentrated in New York (reach 211,196), California (reach 39,766), and New Jersey (reach 24,914). These three regions account for the largest share of the active audience.

What other brands do David Zwirner Gallery fans also like?

Beyond David Zwirner Gallery itself, the audience over-indexes on Girolando cattle (69.77×), Building envelope (20×), Elsword (26.71×), and Home equity (3.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for David Zwirner Gallery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.