Rascasse Audience Intelligence

Dean & DeLuca Target Market in United States

A data profile of the people who buy, follow and care about Dean & DeLuca in United States — modelled from more than twelve digital signal sources. Dean & DeLuca has an estimated audience of 391,592 people in United States.

#4356among Brand in United States

The average Dean & DeLuca fan in United States is 35.0 years old, more female, and lives primarily in Hawaii.

The audience is concentrated in Hawaii, California, New York.

Top brand affinities include Eurostar, Yas Island, Longchamp, with strongest over-indexing on Eurostar (321.27× the country average).

Demographically, the Dean & DeLuca audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dean & DeLuca fan in United States is more female, around 35.0 years old, with strong Indulgence tendencies and a notable affinity for Eurostar.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dean & DeLuca profile in United States.

Audience size
392K
in United States
Gender
61.8%♀
38.2% male
Age
35.0
average years
Country rank
#42062
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dean & DeLuca

61.8% are female, 38.2% are male, average age 35.0.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Dean & DeLuca audience in United States
MetricValue
Female61.8%
Male38.2%
Average age35.0
Estimated audience size391,592
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Dean & DeLuca audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3918%
40-4917%
50+13%
Fig. 04

Worldwide distribution

14.1%

of the worldwide Dean & DeLuca audience comes from United States.

Worldwide audience distribution share by country for Dean & DeLuca
CountryShare
Japan78.2%
United States14.1%
Canada0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dean & DeLuca audience in United States is strongest.

Fig. 05

Top regions by affinity

Dean & DeLuca customers by region in United States
#RegionReachAffinity×
01Hawaii~60K37.09×
02Washington, District of Columbia~2K1.60×
03New York~20K0.86×
04North Dakota<1K0.82×
05South Dakota<1K0.81×
06Alaska<1K0.80×
07Kansas~2K0.77×
08Montana<1K0.76×
09Vermont<1K0.76×
10West Virginia~1K0.71×
11Delaware<1K0.69×
12Rhode Island<1K0.68×
13Mississippi~2K0.66×
14Idaho~1K0.66×
15New Hampshire~1K0.66×
16Maine<1K0.65×
17Nebraska~1K0.63×
18New Mexico~1K0.59×
19Arkansas~2K0.58×
20Iowa~2K0.57×
21California~20K0.51×
22Oklahoma~2K0.51×
23Kentucky~2K0.49×
24Utah~2K0.49×
25Virginia~5K0.48×
26Louisiana~2K0.48×
27Connecticut~2K0.48×
28Nevada~2K0.48×
29Alabama~3K0.47×
30Maryland~3K0.46×
31Oregon~2K0.46×
32New Jersey~4K0.45×
33Washington~4K0.45×
34North Carolina~5K0.44×
35Missouri~3K0.44×
36South Carolina~3K0.43×
37Wisconsin~2K0.41×
38Massachusetts~3K0.40×
39Indiana~3K0.40×
40Colorado~3K0.40×
41Minnesota~2K0.40×
42Arizona~3K0.39×
43Tennessee~3K0.38×
44Illinois~4K0.34×
45Georgia~4K0.33×
46Michigan~3K0.33×
47Pennsylvania~4K0.31×
48Ohio~4K0.31×
49Florida~8K0.29×
50Texas~9K0.27×
Fig. 06

Affinity by region

Affinity by region — Dean & DeLuca, United States
0.27×1.00×37.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dean & DeLuca audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dean & DeLuca audience
#·InterestCategoryAffinity×
01Yas IslandTravel & Leisure767.67×
02Sharp AquosTechnology & Electronics360.61×
03EurostarCars & Mobility321.27×
04LibreOfficeTechnology & Electronics195.95×
05LongchampFashion & Accessoires99.01×
06Bordeaux wineFood & Beverages94.88×
07Sister ActMovies & TV74.62×
08Key FoodShopping69.11×
09EstoniaTravel & Leisure58.98×
10Paperless PostShopping56.52×
1112 MonkeysMovies & TV53.04×
12Naomi ScottMovies & TV42.65×
13Mary Elizabeth WinsteadMovies & TV41.42×
14Jon FavreauMovies & TV33.13×
15WordPressTechnology & Electronics25.42×
16Software as a serviceTechnology & Electronics24.13×
17Oscar IsaacMovies & TV21.97×
18Edible ArrangementsFood & Beverages21.45×
19Ski resortTravel & Leisure14.23×
20The UPS StoreShopping11.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dean & DeLuca audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dean & DeLuca audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.76×
Price SensitivityPREMIUM2.41×
Family OrientationCONSERVATISM2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dean & DeLuca audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.66×
Risk AppetiteTHRILL0.80×
Community OrientationOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dean & DeLuca's target market in United States?

Dean & DeLuca's target market in United States covers an estimated 391,592 people, concentrated in Hawaii and California.

02

What is the gender split and age of Dean & DeLuca customers?

61.8% of the Dean & DeLuca audience are female, 38.2% are male, with an average age of 35.0 years.

03

Which brands do Dean & DeLuca fans like most?

Dean & DeLuca fans show strongest brand affinity for Eurostar (321.27×), Yas Island (767.67×), and Longchamp (99.01×) over the country average.

04

Where do Dean & DeLuca fans live in United States?

Dean & DeLuca fans in United States are most concentrated in Hawaii (reach ~60K), California (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Dean & DeLuca fans also like?

Beyond Dean & DeLuca itself, the audience over-indexes on Yas Island (767.67×), Longchamp (99.01×), LibreOffice (195.95×), and Sharp Aquos (360.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Dean & DeLuca audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dean & DeLuca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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