Dean & DeLuca Audience in United States

Dean & DeLuca logo

Dean & DeLuca has an estimated audience of 394,228 people in United States. 61.8% are female, 38.2% are male, average age 35.0. Top regions: Hawaii, California, New York. Top brand affinities: Lulu 黃路梓茵, Mount Kilimanjaro, Mothercare, Jaws, Lindy Hop.

The average Dean & DeLuca fan in United States is 35.0 years old, more female, and lives primarily in Hawaii. The audience is concentrated in Hawaii, California, New York. Top brand affinities include Lulu 黃路梓茵, Mount Kilimanjaro, Mothercare, with strongest over-indexing on Lulu 黃路梓茵 (181.38× the country average). Demographically, the Dean & DeLuca audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Dean & DeLuca fans

Demographic split for Dean & DeLuca audience in United States
MetricValue
Female61.8%
Male38.2%
Average age35.0
Estimated audience size394,228

Audience persona

The typical Dean & DeLuca fan in United States is more female, around 35.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Dean & DeLuca in United States
RegionReachAffinity
Hawaii57,24733.78×
California26,1210.6×
New York21,7660.99×
Texas9,7230.29×
Florida7,6860.29×
North Carolina5,6330.47×
Virginia5,1500.54×
New Jersey4,7810.48×
Illinois4,4310.34×
Washington3,7030.47×
Pennsylvania3,6940.28×
Georgia3,5020.29×
Maryland3,1810.47×
Massachusetts3,0110.39×
Arizona2,7850.35×
Kansas2,6760.86×
Ohio2,6320.22×
Washington, District of Columbia2,4432.06×
Missouri2,4210.38×
Colorado2,1940.35×
Michigan2,0560.2×
Tennessee2,0370.26×
South Carolina1,8630.31×
Oregon1,7030.38×
Connecticut1,5010.38×
Minnesota1,3510.24×
Nevada1,3380.35×
Indiana1,2450.17×
Alabama1,0470.19×
Wisconsin1,0080.17×
Louisiana9670.19×
Oklahoma8510.19×
Kentucky8490.17×
Utah7320.21×
Arkansas7130.22×
New Mexico5230.26×
Iowa5020.15×
Mississippi4760.15×
Maine4290.3×
New Hampshire3610.23×
Nebraska3530.18×
Idaho3530.18×
West Virginia3370.18×
Rhode Island3040.24×
Delaware2880.26×
Vermont2640.38×
Montana2050.19×
Alaska1900.23×
South Dakota1450.16×
North Dakota1310.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dean & DeLuca audience
BrandAffinityCategory
Lulu 黃路梓茵181.38×Movies & TV
Mount Kilimanjaro348.79×Travel & Leisure
Mothercare23.5×Kids & Family
Jaws34.77×Movies & TV
Lindy Hop33.02×Music & Radio
Nebraska Cornhuskers25.61×Sports
Iowa Lottery17.09×Games
edureka54.3×Business & Career
Kona Grill14.79×Food & Beverages
Natural rubber2.8×Cars & Mobility
Cincinnati Bearcats13.53×Sports
Collectable1.87×Kids & Family
Paisley10.11×Fashion & Accessoires
Sailor5.54×Travel & Leisure
Allama Iqbal Open University45.58×Business & Career
Pantsuit11.27×Fashion & Accessoires
Home equity2.03×Home & Garden
Bugatti Chiron10.77×Cars & Mobility
Sub Zero (Official)9.87×Literature
Certified diabetes educator12.21×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dean & DeLuca audience
TraitClusterScore
Luxury OrientationPREMIUM3.69
Design AffinityPREMIUM2.86
SustainabilityBALANCE2.34
IndulgenceJOY2.31
LGBTQ+ IdentityOPEN2.21
Quality AwarenessPREMIUM1.9

Worldwide distribution

Worldwide audience distribution share by country for Dean & DeLuca
CountryShare
Japan77.8%
United States14.4%
Canada0.9%

See Dean & DeLuca audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Dean & DeLuca have in United States?

Dean & DeLuca has an estimated audience of 394,228 people in United States, concentrated in Hawaii and California.

What is the gender split and age of Dean & DeLuca fans?

61.8% of Dean & DeLuca fans are female, 38.2% are male, with an average age of 35.0 years.

Which brands do Dean & DeLuca fans like most?

Dean & DeLuca fans show strongest brand affinity for Lulu 黃路梓茵 (181.38×), Mount Kilimanjaro (348.79×), and Mothercare (23.5×) over the country average.

Where do Dean & DeLuca fans live in United States?

Dean & DeLuca fans in United States are most concentrated in Hawaii (reach 57,247), California (reach 26,121), and New York (reach 21,766). These three regions account for the largest share of the active audience.

What other brands do Dean & DeLuca fans also like?

Beyond Dean & DeLuca itself, the audience over-indexes on Mount Kilimanjaro (348.79×), Mothercare (23.5×), Jaws (34.77×), and Lindy Hop (33.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dean & DeLuca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.