Disaster recovery Audience in United States
Disaster recovery has an estimated audience of 381,896 people in United States. 42.8% are female, 57.2% are male, average age 45.0. Top regions: Texas, California, Florida. Top brand affinities: Hebe, Product design, Zoo Tycoon (series), Historic site, Stamp collecting.
The average Disaster recovery fan in United States is 45.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Hebe, Product design, Zoo Tycoon (series), with strongest over-indexing on Hebe (8.84× the country average). Demographically, the Disaster recovery audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Need for Security, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Disaster recovery fans
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 45.0 |
| Estimated audience size | 381,896 |
Audience persona
The typical Disaster recovery fan in United States is more male, around 45.0 years old, with strong Need for Security tendencies and a notable affinity for Hebe.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 47,817 | 1.46× |
| California | 46,116 | 1.1× |
| Florida | 42,144 | 1.63× |
| New York | 27,027 | 1.27× |
| Georgia | 18,510 | 1.57× |
| North Carolina | 18,056 | 1.57× |
| Illinois | 12,950 | 1.02× |
| Virginia | 12,818 | 1.38× |
| New Jersey | 11,795 | 1.21× |
| Pennsylvania | 11,229 | 0.87× |
| Ohio | 10,621 | 0.9× |
| Maryland | 10,619 | 1.62× |
| Michigan | 8,650 | 0.87× |
| South Carolina | 8,627 | 1.5× |
| Washington | 8,407 | 1.1× |
| Massachusetts | 8,401 | 1.12× |
| Louisiana | 8,204 | 1.67× |
| Tennessee | 6,669 | 0.87× |
| Missouri | 6,311 | 1.03× |
| Arizona | 5,869 | 0.75× |
| Colorado | 5,761 | 0.96× |
| Wisconsin | 5,198 | 0.9× |
| Indiana | 4,626 | 0.66× |
| Minnesota | 3,523 | 0.64× |
| Oregon | 3,398 | 0.78× |
| Kentucky | 3,360 | 0.7× |
| Alabama | 3,323 | 0.62× |
| Kansas | 3,192 | 1.06× |
| Utah | 3,101 | 0.91× |
| Connecticut | 3,011 | 0.79× |
| Oklahoma | 2,969 | 0.7× |
| Mississippi | 2,905 | 0.92× |
| Iowa | 2,721 | 0.86× |
| Arkansas | 2,656 | 0.84× |
| Nevada | 2,201 | 0.6× |
| Washington, District of Columbia | 2,068 | 1.8× |
| New Hampshire | 1,976 | 1.31× |
| Nebraska | 1,366 | 0.71× |
| West Virginia | 1,199 | 0.67× |
| Rhode Island | 1,178 | 0.97× |
| Maine | 1,122 | 0.82× |
| Idaho | 1,042 | 0.54× |
| South Dakota | 908 | 1.03× |
| Hawaii | 871 | 0.53× |
| Alaska | 845 | 1.03× |
| Wyoming | 799 | 1.41× |
| New Mexico | 792 | 0.41× |
| Delaware | 754 | 0.72× |
| Montana | 736 | 0.69× |
| North Dakota | 708 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 8.84× | Home & Garden |
| Product design | 1.83× | Business & Career |
| Zoo Tycoon (series) | 17.82× | Games |
| Historic site | 3.51× | Arts & Culture |
| Stamp collecting | 3.83× | Home & Garden |
| Nationality | 1.71× | Politics & Society |
| Kendra Scott | 2.32× | Fashion & Accessoires |
| Pillow | 1.58× | Home & Garden |
| Unique Gifts | 1.52× | Shopping |
| Buying and Selling Real Estate | 4.65× | Home & Garden |
| Home staging | 2.6× | Home & Garden |
| Birthday Gifts | 1.53× | Kids & Family |
| Governor of Michigan | 3.5× | Politics & Society |
| MK | 1.91× | Music & Radio |
| Pro-Ject | 1.85× | Music & Radio |
| Sinaloa | 1.65× | Travel & Leisure |
| Grammarly | 2.09× | Business & Career |
| Jesse Plemons | 1.53× | Movies & TV |
| N1 road (South Africa) | 1.74× | Travel & Leisure |
| Rajasthan | 6.66× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.65 |
| Sustainability | BALANCE | 1.93 |
| Career Orientation | POWER | 1.76 |
| Family Orientation | CONSERVATISM | 1.58 |
| DIY Mentality | THRILL | 1.49 |
| Quality Awareness | PREMIUM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.5% |
| Spain | 30.7% |
| Australia | 7.5% |
See Disaster recovery audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Disaster recovery have in United States?
Disaster recovery has an estimated audience of 381,896 people in United States, concentrated in Texas and California.
What is the gender split and age of Disaster recovery fans?
42.8% of Disaster recovery fans are female, 57.2% are male, with an average age of 45.0 years.
Which brands do Disaster recovery fans like most?
Disaster recovery fans show strongest brand affinity for Hebe (8.84×), Product design (1.83×), and Zoo Tycoon (series) (17.82×) over the country average.
Where do Disaster recovery fans live in United States?
Disaster recovery fans in United States are most concentrated in Texas (reach 47,817), California (reach 46,116), and Florida (reach 42,144). These three regions account for the largest share of the active audience.
What other brands do Disaster recovery fans also like?
Beyond Disaster recovery itself, the audience over-indexes on Product design (1.83×), Zoo Tycoon (series) (17.82×), Historic site (3.51×), and Stamp collecting (3.83×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Disaster recovery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.