Disney Villains Audience in United States

Disney Villains has an estimated audience of 760,211 people in United States. 74.6% are female, 25.4% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: PSV Eindhoven, Autism Awareness, Diabetes mellitus awareness, Pocahontas (1995 film), Microblogging.

The average Disney Villains fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PSV Eindhoven, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on PSV Eindhoven (124× the country average). Demographically, the Disney Villains audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Fictional Character

Demographics of Disney Villains fans

Demographic split for Disney Villains audience in United States
MetricValue
Female74.6%
Male25.4%
Average age36.8
Estimated audience size760,211

Audience persona

The typical Disney Villains fan in United States is more female, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Disney Villains in United States
RegionReachAffinity
California115,1331.38×
Texas71,9101.1×
Florida67,7351.32×
New York35,7580.84×
Pennsylvania27,8881.09×
Illinois24,0870.95×
Georgia23,6081.01×
Ohio22,5700.96×
North Carolina22,3770.98×
Arizona19,1431.23×
Michigan18,6860.94×
New Jersey16,3690.85×
Virginia16,3370.88×
Tennessee16,2051.06×
Indiana14,9411.08×
Washington14,7350.97×
Massachusetts12,5630.84×
Colorado12,5191.04×
Utah12,2281.8×
Louisiana12,1351.24×
Missouri11,9200.97×
Maryland10,9050.83×
Kentucky10,6671.12×
South Carolina10,6090.93×
Wisconsin10,5000.92×
Alabama10,0860.95×
Oklahoma10,0441.19×
Nevada8,6431.18×
Minnesota8,5290.78×
Oregon8,3550.96×
Connecticut6,8130.89×
Arkansas6,1050.97×
Mississippi5,8130.93×
Kansas5,7550.96×
Iowa5,6370.9×
Idaho4,7071.23×
New Mexico4,6761.23×
Hawaii4,3671.34×
West Virginia3,7181.05×
Nebraska3,7110.97×
New Hampshire2,6870.9×
Maine2,2400.82×
Rhode Island2,1570.89×
Montana2,0700.98×
Delaware1,5770.75×
Alaska1,5740.97×
South Dakota1,4170.81×
Washington, District of Columbia1,3980.61×
North Dakota1,3080.84×
Wyoming1,1040.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Disney Villains audience
BrandAffinityCategory
PSV Eindhoven124×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Pocahontas (1995 film)31.79×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Mickey Mouse Clubhouse16.27×Movies & TV
Planet Fitness3.71×Sports
Tangled15.02×Movies & TV
Zootopia11.21×Movies & TV
Mulan (1998 film)12.95×Movies & TV
Anime and manga fandom4.74×Literature
Livemusic3.88×Music & Radio
Charles, Prince of Wales18.87×Politics & Society
Angelababy47.89×Fashion & Accessoires
Millie Bobby Brown4.9×Movies & TV
Mamma Mia!12.63×Movies & TV
Harry Potter2.51×Movies & TV
Superman1.88×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Disney Villains audience
TraitClusterScore
ExtroversionTHRILL1.79
Price SensitivityPREMIUM1.4
Social Media UsageJOY1.38
Design AffinityPREMIUM1.37
Urban LifestyleOPEN1.35
LGBTQ+ IdentityOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Disney Villains
CountryShare
United States36.9%
Japan24.8%
Mexico5.6%

See Disney Villains audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Disney Villains have in United States?

Disney Villains has an estimated audience of 760,211 people in United States, concentrated in California and Texas.

What is the gender split and age of Disney Villains fans?

74.6% of Disney Villains fans are female, 25.4% are male, with an average age of 36.8 years.

Which brands do Disney Villains fans like most?

Disney Villains fans show strongest brand affinity for PSV Eindhoven (124×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Disney Villains fans live in United States?

Disney Villains fans in United States are most concentrated in California (reach 115,133), Texas (reach 71,910), and Florida (reach 67,735). These three regions account for the largest share of the active audience.

What other brands do Disney Villains fans also like?

Beyond Disney Villains itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Pocahontas (1995 film) (31.79×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Disney Villains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.