Disney Villains Audience in United States

Disney Villains logo

Disney Villains has an estimated audience of 760,211 people in United States. 74.6% are female, 25.4% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Natural rubber, Throne of Glass, Home staging, Nebraska Cornhuskers football.

The average Disney Villains fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Natural rubber, Throne of Glass, with strongest over-indexing on Combat sport (1.83× the country average). Demographically, the Disney Villains audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Fictional Character

Demographics of Disney Villains fans

Demographic split for Disney Villains audience in United States
MetricValue
Female74.6%
Male25.4%
Average age36.8
Estimated audience size760,211

Audience persona

The typical Disney Villains fan in United States is more female, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Disney Villains in United States
RegionReachAffinity
California115,1331.38×
Texas71,9101.1×
Florida67,7351.32×
New York35,7580.84×
Pennsylvania27,8881.09×
Illinois24,0870.95×
Georgia23,6081.01×
Ohio22,5700.96×
North Carolina22,3770.98×
Arizona19,1431.23×
Michigan18,6860.94×
New Jersey16,3690.85×
Virginia16,3370.88×
Tennessee16,2051.06×
Indiana14,9411.08×
Washington14,7350.97×
Massachusetts12,5630.84×
Colorado12,5191.04×
Utah12,2281.8×
Louisiana12,1351.24×
Missouri11,9200.97×
Maryland10,9050.83×
Kentucky10,6671.12×
South Carolina10,6090.93×
Wisconsin10,5000.92×
Alabama10,0860.95×
Oklahoma10,0441.19×
Nevada8,6431.18×
Minnesota8,5290.78×
Oregon8,3550.96×
Connecticut6,8130.89×
Arkansas6,1050.97×
Mississippi5,8130.93×
Kansas5,7550.96×
Iowa5,6370.9×
Idaho4,7071.23×
New Mexico4,6761.23×
Hawaii4,3671.34×
West Virginia3,7181.05×
Nebraska3,7110.97×
New Hampshire2,6870.9×
Maine2,2400.82×
Rhode Island2,1570.89×
Montana2,0700.98×
Delaware1,5770.75×
Alaska1,5740.97×
South Dakota1,4170.81×
Washington, District of Columbia1,3980.61×
North Dakota1,3080.84×
Wyoming1,1040.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Disney Villains audience
BrandAffinityCategory
Combat sport1.83×Sports
Natural rubber2.31×Cars & Mobility
Throne of Glass7.55×Literature
Home staging5.01×Home & Garden
Nebraska Cornhuskers football3×Sports
Hilversum47.89×Travel & Leisure
Elsword11.81×Games
Monogram2.73×Home & Garden
Google Photos1.66×Technology & Electronics
Saving1.94×Business & Career
Bank account1.6×Business & Career
Mothercare1.99×Kids & Family
Hocus Pocus2.83×Movies & TV
Charlamagne Tha God5.6×Movies & TV
Tezz4.15×Movies & TV
Stamp collecting2.74×Home & Garden
Cachorro2.54×Pets & Animals
Saxophone technique10.27×Music & Radio
Hayward, California5×Travel & Leisure
Captain America (1990 film)2.03×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Disney Villains audience
TraitClusterScore
ExtroversionTHRILL1.79
Price SensitivityPREMIUM1.4
Social Media UsageJOY1.38
Design AffinityPREMIUM1.37
Urban LifestyleOPEN1.35
LGBTQ+ IdentityOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Disney Villains
CountryShare
United States36.9%
Japan24.8%
Mexico5.6%

See Disney Villains audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Disney Villains have in United States?

Disney Villains has an estimated audience of 760,211 people in United States, concentrated in California and Texas.

What is the gender split and age of Disney Villains fans?

74.6% of Disney Villains fans are female, 25.4% are male, with an average age of 36.8 years.

Which brands do Disney Villains fans like most?

Disney Villains fans show strongest brand affinity for Combat sport (1.83×), Natural rubber (2.31×), and Throne of Glass (7.55×) over the country average.

Where do Disney Villains fans live in United States?

Disney Villains fans in United States are most concentrated in California (reach 115,133), Texas (reach 71,910), and Florida (reach 67,735). These three regions account for the largest share of the active audience.

What other brands do Disney Villains fans also like?

Beyond Disney Villains itself, the audience over-indexes on Natural rubber (2.31×), Throne of Glass (7.55×), Home staging (5.01×), and Nebraska Cornhuskers football (3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Disney Villains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.