Rascasse Audience Intelligence

Disney Villains Audience in United States

A data profile of the people who buy, follow and care about Disney Villains in United States — modelled from more than twelve digital signal sources. Disney Villains has an estimated audience of 760,905 people in United States.

#179among Fictional Character in United States

The average Disney Villains fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Taron Egerton, Pocahontas (1995 film), Mickey Mouse Clubhouse, with strongest over-indexing on Taron Egerton (27.55× the country average).

Demographically, the Disney Villains audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Disney Villains fan in United States is more female, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for Taron Egerton.

Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Disney Villains profile in United States.

Audience size
761K
in United States
Gender
74.6%♀
25.4% male
Age
36.8
average years
Country rank
#28370
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Disney Villains fans

74.6% are female, 25.4% are male, average age 36.8.

Fig. 02

Gender split

74.6%
Female
25.4%
Male
Demographic split for Disney Villains audience in United States
MetricValue
Female74.6%
Male25.4%
Average age36.8
Estimated audience size760,905
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Disney Villains audience in United States
Age bracketShare%
16-1918%
20-2926%
30-3927%
40-4919%
50+10%
Fig. 04

Worldwide distribution

36.5%

of the worldwide Disney Villains audience comes from United States.

Worldwide audience distribution share by country for Disney Villains
CountryShare
United States36.5%
Japan24.5%
Mexico5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Disney Villains audience in United States is strongest.

Fig. 05

Top regions by affinity

Disney Villains fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.82×
02New Mexico~5K1.33×
03Hawaii~4K1.28×
04California~100K1.27×
05Florida~70K1.27×
06Louisiana~10K1.24×
07Idaho~5K1.22×
08Arizona~20K1.19×
09Oklahoma~10K1.18×
10Kentucky~10K1.17×
11Nevada~9K1.16×
12Alaska~2K1.11×
13West Virginia~4K1.09×
14Indiana~10K1.07×
15Texas~70K1.06×
16Pennsylvania~30K1.06×
17Arkansas~7K1.05×
18Tennessee~20K1.03×
19Alabama~10K1.02×
20Wyoming~1K1.02×
21Montana~2K1.01×
22Kansas~6K1.00×
23Georgia~20K0.99×
24Missouri~10K0.99×
25Colorado~10K0.98×
26Nebraska~4K0.96×
27Ohio~20K0.95×
28Mississippi~6K0.95×
29North Dakota~1K0.95×
30Washington~10K0.94×
31North Carolina~20K0.93×
32Rhode Island~2K0.93×
33South Carolina~10K0.91×
34Oregon~8K0.91×
35Iowa~6K0.91×
36New Hampshire~3K0.90×
37Michigan~20K0.89×
38Maine~2K0.89×
39Illinois~20K0.88×
40Wisconsin~10K0.88×
41Virginia~20K0.87×
42South Dakota~2K0.87×
43Connecticut~7K0.86×
44Delaware~2K0.84×
45New Jersey~20K0.82×
46Massachusetts~10K0.82×
47Maryland~10K0.81×
48Minnesota~9K0.80×
49New York~30K0.78×
50Washington, District of Columbia~1K0.65×
Fig. 06

Affinity by region

Affinity by region — Disney Villains, United States
0.65×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Disney Villains audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Disney Villains audience
#·InterestCategoryAffinity×
01Pocahontas (1995 film)Movies & TV29.42×
02Taron EgertonMovies & TV27.55×
03Mickey Mouse ClubhouseMovies & TV23.99×
04Mamma Mia!Movies & TV15.23×
05Dude PerfectMovies & TV15.17×
06FAO SchwarzShopping14.73×
07Sean PaytonSports14.37×
08ZootopiaMovies & TV13.66×
09Minnie MouseMovies & TV12.76×
10MonstersMovies & TV12.00×
11TangledMovies & TV11.12×
12Mulan (1998 film)Movies & TV11.00×
13Toy Story (franchise)Movies & TV8.09×
14Disney PrincessKids & Family5.32×
15BeetlejuiceMovies & TV4.05×
16Five BelowShopping3.25×
17Walt Disney WorldTravel & Leisure2.75×
18Pizza HutFood & Beverages2.30×
19Harry PotterMovies & TV2.16×
20SupermanMovies & TV2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Disney Villains audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Disney Villains audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.55×
Urban LifestyleOPEN1.40×
SpiritualityBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Disney Villains audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
Luxury OrientationPREMIUM0.78×
Sports ActivityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Disney Villains have in United States?

Disney Villains has an estimated audience of 760,905 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Disney Villains fans?

74.6% of Disney Villains fans are female, 25.4% are male, with an average age of 36.8 years.

03

Which brands do Disney Villains fans like most?

Disney Villains fans show strongest brand affinity for Taron Egerton (27.55×), Pocahontas (1995 film) (29.42×), and Mickey Mouse Clubhouse (23.99×) over the country average.

04

Where do Disney Villains fans live in United States?

Disney Villains fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Disney Villains fans also like?

Beyond Disney Villains itself, the audience over-indexes on Pocahontas (1995 film) (29.42×), Mickey Mouse Clubhouse (23.99×), Zootopia (13.66×), and Monsters (12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Disney Villains audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Disney Villains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →