Dog type Audience in United States

Dog type logo

Dog type has an estimated audience of 3,234,370 people in United States. 65.5% are female, 34.5% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Cullinan Diamond, Collectable, Dog breed, Bank account, Natural rubber.

The average Dog type fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cullinan Diamond, Collectable, Dog breed, with strongest over-indexing on Cullinan Diamond (28.92× the country average). Demographically, the Dog type audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Dog type fans

Demographic split for Dog type audience in United States
MetricValue
Female65.5%
Male34.5%
Average age39.4
Estimated audience size3,234,370

Audience persona

The typical Dog type fan in United States is more female, around 39.4 years old, with strong Pet Ownership tendencies and a notable affinity for Cullinan Diamond.

Top regions in United States

Top regions ranked by reach for Dog type in United States
RegionReachAffinity
California464,9971.31×
Texas347,7661.25×
Florida229,5691.05×
New York200,1151.11×
Illinois122,5911.14×
North Carolina115,1911.18×
Georgia113,6271.14×
Pennsylvania112,5241.03×
Ohio101,5901.02×
Virginia86,5571.1×
New Jersey83,0501.01×
Michigan82,5440.98×
Washington76,9611.19×
Arizona75,2961.14×
Massachusetts71,0801.12×
Tennessee68,0061.05×
Indiana60,6601.03×
Maryland59,1371.06×
Missouri51,3000.98×
South Carolina49,8061.02×
Colorado49,3650.97×
Minnesota47,3181.02×
Alabama44,8700.99×
Wisconsin42,9320.88×
Louisiana41,2320.99×
Oregon38,5631.04×
Oklahoma37,5641.05×
Kentucky37,5440.93×
Nevada35,8061.14×
Connecticut34,1191.05×
Utah31,2181.08×
Iowa26,7591×
Arkansas25,4750.96×
Mississippi25,3150.95×
Kansas24,5990.97×
New Mexico16,3281.01×
Hawaii16,3151.17×
Nebraska16,1160.99×
Idaho15,0290.93×
West Virginia12,3910.82×
New Hampshire10,5150.83×
Maine10,1470.88×
Washington, District of Columbia10,0851.04×
Rhode Island9,4170.91×
Delaware7,7750.87×
Montana6,5960.74×
South Dakota6,3520.85×
North Dakota5,7210.86×
Alaska5,1680.75×
Vermont4,4870.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dog type audience
BrandAffinityCategory
Cullinan Diamond28.92×
Collectable2.56×Kids & Family
Dog breed1.64×Pets & Animals
Bank account3.3×Business & Career
Natural rubber2.39×Cars & Mobility
Product design2.09×Business & Career
Superior Hiking Trail13.68×Travel & Leisure
Urban Outfitters1.71×Shopping
Home equity1.62×Home & Garden
Staycation2.22×Home & Garden
Throne of Glass4.93×Literature
3D printing1.65×Technology & Electronics
Historic site2.68×Arts & Culture
Home staging3.22×Home & Garden
Goop3.14×Internet & Social Media
JDSU1.75×Business & Career
Nasal cavity4.69×Health
Nebraska Cornhuskers4.12×Sports
Governor of Michigan3.59×Politics & Society
Hibachi3.64×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dog type audience
TraitClusterScore
Pet OwnershipJOY2.34
PatriotismCONSERVATISM1.68
SustainabilityBALANCE1.6
DIY MentalityTHRILL1.55
Sports ActivityPOWER1.5
Luxury OrientationPREMIUM1.48

Worldwide distribution

Worldwide audience distribution share by country for Dog type
CountryShare
United States41.9%
United Kingdom6.9%
Japan6.1%

See Dog type audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Dog type have in United States?

Dog type has an estimated audience of 3,234,370 people in United States, concentrated in California and Texas.

What is the gender split and age of Dog type fans?

65.5% of Dog type fans are female, 34.5% are male, with an average age of 39.4 years.

Which brands do Dog type fans like most?

Dog type fans show strongest brand affinity for Cullinan Diamond (28.92×), Collectable (2.56×), and Dog breed (1.64×) over the country average.

Where do Dog type fans live in United States?

Dog type fans in United States are most concentrated in California (reach 464,997), Texas (reach 347,766), and Florida (reach 229,569). These three regions account for the largest share of the active audience.

What other brands do Dog type fans also like?

Beyond Dog type itself, the audience over-indexes on Collectable (2.56×), Dog breed (1.64×), Bank account (3.3×), and Natural rubber (2.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog type. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.