Dominique Wilkins Audience in United States

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Dominique Wilkins has an estimated audience of 537,019 people in United States. 12.7% are female, 87.3% are male, average age 41.0. Top regions: Georgia, California, Texas. Top brand affinities: Litter box, Israel, Goop, Governor of Michigan, Wok.

The average Dominique Wilkins fan in United States is 41.0 years old, more male, and lives primarily in Georgia. The audience is concentrated in Georgia, California, Texas. Top brand affinities include Litter box, Israel, Goop, with strongest over-indexing on Litter box (2.07× the country average). Demographically, the Dominique Wilkins audience skews more male with an average age of 41.0, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Dominique Wilkins fans

Demographic split for Dominique Wilkins audience in United States
MetricValue
Female12.7%
Male87.3%
Average age41.0
Estimated audience size537,019

Audience persona

The typical Dominique Wilkins fan in United States is more male, around 41.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Litter box.

Top regions in United States

Top regions ranked by reach for Dominique Wilkins in United States
RegionReachAffinity
Georgia86,0815.2×
California44,2060.75×
Texas42,6900.92×
Florida34,7020.95×
New York32,2291.07×
North Carolina29,1651.8×
Illinois20,4401.14×
Ohio16,7481.01×
Pennsylvania16,1430.89×
Michigan15,4311.1×
Virginia14,3641.1×
Maryland14,1891.54×
Tennessee13,4441.25×
New Jersey13,2830.97×
Massachusetts12,0971.14×
Alabama11,8381.58×
South Carolina11,6521.44×
Indiana11,4291.17×
Arizona8,5260.78×
Louisiana8,2581.19×
Kentucky8,0101.19×
Washington7,0370.65×
Missouri7,0240.81×
Wisconsin6,9310.86×
Minnesota6,3300.82×
Mississippi6,0581.37×
Connecticut5,5371.03×
Colorado5,3380.63×
Oklahoma4,9500.83×
Arkansas4,2590.96×
Nevada4,1600.8×
Oregon4,0290.65×
Iowa3,2090.73×
Kansas2,9520.7×
Utah2,8990.6×
Washington, District of Columbia2,1471.33×
Hawaii1,9580.85×
Nebraska1,8840.7×
West Virginia1,8710.75×
New Hampshire1,7330.82×
Rhode Island1,7000.99×
Delaware1,4991.01×
Maine1,4220.74×
New Mexico1,2230.45×
Idaho1,1320.42×
North Dakota8030.73×
Montana7640.51×
South Dakota6830.55×
Alaska6110.53×
Vermont4670.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dominique Wilkins audience
BrandAffinityCategory
Litter box2.07×Pets & Animals
Israel1.64×Travel & Leisure
Goop4.02×Internet & Social Media
Governor of Michigan5.27×Politics & Society
Wok4.38×Food & Beverages
Grinch2.39×Movies & TV
Google Home3.4×Technology & Electronics
Vocal harmony2.3×Music & Radio
Hipster4.85×Politics & Society
Hibachi3.9×Food & Beverages
Home staging2.57×Home & Garden
Noodle (Gorillaz)1.72×Music & Radio
headspace4.45×Health
Cherish (group)4.88×Music & Radio
Grace Slick3.81×Music & Radio
IS (Infinite Stratos)1.66×Literature
El Paso County, Colorado5.4×Travel & Leisure
Urban horticulture1.51×Home & Garden
TV Fanatic4.39×Movies & TV
Fairy godmother2.96×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dominique Wilkins audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.53
PatriotismCONSERVATISM1.43
Risk AppetiteTHRILL1.38
Family OrientationCONSERVATISM1.37
DIY MentalityTHRILL1.34
Luxury OrientationPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Dominique Wilkins
CountryShare
United States96.1%
Germany2.0%
Italy1.9%

See Dominique Wilkins audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Dominique Wilkins have in United States?

Dominique Wilkins has an estimated audience of 537,019 people in United States, concentrated in Georgia and California.

What is the gender split and age of Dominique Wilkins fans?

12.7% of Dominique Wilkins fans are female, 87.3% are male, with an average age of 41.0 years.

Which brands do Dominique Wilkins fans like most?

Dominique Wilkins fans show strongest brand affinity for Litter box (2.07×), Israel (1.64×), and Goop (4.02×) over the country average.

Where do Dominique Wilkins fans live in United States?

Dominique Wilkins fans in United States are most concentrated in Georgia (reach 86,081), California (reach 44,206), and Texas (reach 42,690). These three regions account for the largest share of the active audience.

What other brands do Dominique Wilkins fans also like?

Beyond Dominique Wilkins itself, the audience over-indexes on Israel (1.64×), Goop (4.02×), Governor of Michigan (5.27×), and Wok (4.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dominique Wilkins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.