Donny Hathaway Audience in United States
Donny Hathaway has an estimated audience of 419,273 people in United States. 54.0% are female, 46.0% are male, average age 43.2. Top regions: California, Texas, New York. Top brand affinities: Whataburger, Natural rubber, Litter box, Mortgage insurance, Commercial mortgage.
The average Donny Hathaway fan in United States is 43.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Whataburger, Natural rubber, Litter box, with strongest over-indexing on Whataburger (4.8× the country average). Demographically, the Donny Hathaway audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Soul
Demographics of Donny Hathaway fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 43.2 |
| Estimated audience size | 419,273 |
Audience persona
The typical Donny Hathaway fan in United States is balanced, around 43.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Whataburger.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 45,442 | 0.99× |
| Texas | 36,525 | 1.01× |
| New York | 30,147 | 1.29× |
| Georgia | 28,205 | 2.18× |
| Florida | 27,162 | 0.96× |
| North Carolina | 20,034 | 1.59× |
| Illinois | 19,773 | 1.42× |
| Pennsylvania | 17,578 | 1.25× |
| Maryland | 15,102 | 2.09× |
| Ohio | 14,911 | 1.15× |
| Michigan | 14,886 | 1.36× |
| Virginia | 14,435 | 1.41× |
| New Jersey | 13,337 | 1.25× |
| Tennessee | 11,495 | 1.37× |
| Louisiana | 10,370 | 1.92× |
| South Carolina | 9,677 | 1.53× |
| Alabama | 8,736 | 1.49× |
| Missouri | 8,672 | 1.28× |
| Massachusetts | 7,956 | 0.96× |
| Indiana | 7,437 | 0.97× |
| Washington | 6,437 | 0.77× |
| Mississippi | 6,044 | 1.75× |
| Wisconsin | 5,226 | 0.83× |
| Arizona | 5,094 | 0.6× |
| Kentucky | 4,701 | 0.89× |
| Connecticut | 4,636 | 1.1× |
| Minnesota | 4,252 | 0.71× |
| Colorado | 4,233 | 0.64× |
| Oklahoma | 3,945 | 0.85× |
| Nevada | 3,902 | 0.96× |
| Arkansas | 3,697 | 1.07× |
| Oregon | 3,565 | 0.74× |
| Washington, District of Columbia | 2,890 | 2.29× |
| Kansas | 2,177 | 0.66× |
| Iowa | 1,858 | 0.54× |
| Delaware | 1,840 | 1.59× |
| Utah | 1,417 | 0.38× |
| Hawaii | 1,272 | 0.71× |
| Nebraska | 1,204 | 0.57× |
| New Mexico | 1,187 | 0.56× |
| Rhode Island | 1,167 | 0.87× |
| West Virginia | 1,066 | 0.55× |
| New Hampshire | 1,033 | 0.63× |
| Maine | 997 | 0.66× |
| Idaho | 753 | 0.36× |
| Montana | 436 | 0.38× |
| Vermont | 422 | 0.57× |
| Alaska | 375 | 0.42× |
| South Dakota | 291 | 0.3× |
| North Dakota | 252 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whataburger | 4.8× | Food & Beverages |
| Natural rubber | 5.1× | Cars & Mobility |
| Litter box | 1.86× | Pets & Animals |
| Mortgage insurance | 3.68× | Business & Career |
| Commercial mortgage | 3.65× | Business & Career |
| Public speaking | 2.14× | Politics & Society |
| Jack White | 1.81× | Movies & TV |
| Paul Dano | 2× | Movies & TV |
| Graham Greene | 2.01× | Literature |
| Brittney Griner | 2.57× | Sports |
| Assassin's Creed II | 2.17× | Games |
| Enfamil | 1.82× | Kids & Family |
| Albert Hammond, Jr. | 6.88× | Music & Radio |
| Consequence (rapper) | 1.64× | Music & Radio |
| Arutz Sheva | 1.62× | News |
| Fast Five | 1.95× | Movies & TV |
| Iguala | 3.36× | Travel & Leisure |
| REO Speedwagon | 1.8× | Music & Radio |
| Nick Jr. (Australia) | 2.02× | Kids & Family |
| Julio Cesar Chavez Jr. | 1.64× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.92 |
| Community Orientation | OPEN | 1.85 |
| Career Orientation | POWER | 1.82 |
| Mindfulness | BALANCE | 1.73 |
| LGBTQ+ Identity | OPEN | 1.73 |
| Family Orientation | CONSERVATISM | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.0% |
| Germany | 5.2% |
| Italy | 2.8% |
See Donny Hathaway audiences in other countries
More Soul audiences in United States
- Prince (musician) (6,631,289)
- Diana Ross (5,359,667)
- Stevie Wonder (3,986,001)
- Erykah Badu (3,707,930)
- Lionel Richie (3,643,973)
Frequently asked questions
How many fans does Donny Hathaway have in United States?
Donny Hathaway has an estimated audience of 419,273 people in United States, concentrated in California and Texas.
What is the gender split and age of Donny Hathaway fans?
54.0% of Donny Hathaway fans are female, 46.0% are male, with an average age of 43.2 years.
Which brands do Donny Hathaway fans like most?
Donny Hathaway fans show strongest brand affinity for Whataburger (4.8×), Natural rubber (5.1×), and Litter box (1.86×) over the country average.
Where do Donny Hathaway fans live in United States?
Donny Hathaway fans in United States are most concentrated in California (reach 45,442), Texas (reach 36,525), and New York (reach 30,147). These three regions account for the largest share of the active audience.
What other brands do Donny Hathaway fans also like?
Beyond Donny Hathaway itself, the audience over-indexes on Natural rubber (5.1×), Litter box (1.86×), Mortgage insurance (3.68×), and Commercial mortgage (3.65×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Donny Hathaway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.