Doo-wop Audience in United States
Doo-wop has an estimated audience of 5,437,162 people in United States. 46.2% are female, 53.8% are male, average age 42.6. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Circle K.
Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (15.9× the country average). Demographically, the Doo-wop audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Tradition, Extroversion.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Doo-wop fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 42.6 |
| Estimated audience size | 5,437,162 |
Audience persona
The typical Doo-wop fan in United States is balanced, around 42.6 years old, with strong Tradition tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 15.9× | Business & Career |
| Google Maps | 15.54× | Internet & Social Media |
| CarGurus | 19.12× | Cars & Mobility |
| Indeed.com | 11.96× | Business & Career |
| Circle K | 17.17× | Shopping |
| Cillian Murphy | 28.86× | Movies & TV |
| DeviantArt | 15.2× | Internet & Social Media |
| Beetlejuice | 9.99× | Movies & TV |
| Enterprise Rent-A-Car | 11.75× | Cars & Mobility |
| AccuWeather | 12.36× | Home & Garden |
| Billy Bob Thornton | 16.68× | Movies & TV |
| Bruce Willis | 13.73× | Movies & TV |
| Ozzy Osbourne | 16.36× | Music & Radio |
| Dakota Johnson | 16.53× | Movies & TV |
| Khan Academy | 13.57× | Business & Career |
| ICloud | 14.95× | Technology & Electronics |
| Aaron Rodgers | 10.13× | Sports |
| Diane Keaton | 9.71× | Movies & TV |
| Matthew McConaughey | 14.1× | Movies & TV |
| Pierce Brosnan | 19.09× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.68 |
| Extroversion | THRILL | 1.61 |
| Spirituality | BALANCE | 1.51 |
| Urban Lifestyle | OPEN | 1.34 |
| Community Orientation | OPEN | 1.31 |
| Patriotism | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.2% |
| Mexico | 17.6% |
| United Kingdom | 5.0% |
See Doo-wop audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
How to read this data
Audience size is the estimated number of people in United States who actively search for Doo-wop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.