Doo-wop Audience in United States
Doo-wop has an estimated audience of 5,437,162 people in United States. 46.2% are female, 53.8% are male, average age 42.6. Top brand affinities: Koto, Tokyo, Scott Henderson, Plaza Hollywood, No Escape (1994 film), Hadiqa Kiani.
Top brand affinities include Koto, Tokyo, Scott Henderson, Plaza Hollywood, with strongest over-indexing on Koto, Tokyo (24.57× the country average). Demographically, the Doo-wop audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Tradition, Extroversion.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Doo-wop fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 42.6 |
| Estimated audience size | 5,437,162 |
Audience persona
The typical Doo-wop fan in United States is balanced, around 42.6 years old, with strong Tradition tendencies and a notable affinity for Koto, Tokyo.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Koto, Tokyo | 24.57× | Travel & Leisure |
| Scott Henderson | 20.12× | Music & Radio |
| Plaza Hollywood | 18.31× | Shopping |
| No Escape (1994 film) | 18.29× | Movies & TV |
| Hadiqa Kiani | 18.12× | Music & Radio |
| HEC Management School – University of Liège | 18.04× | Business & Career |
| PropertyGuys.com | 17.7× | Home & Garden |
| Gujarat University | 17.17× | Business & Career |
| Gomer Pyle, U.S.M.C. | 17.06× | Movies & TV |
| Economic law | 16.63× | Business & Career |
| Hijab Online Store | 16.61× | Shopping |
| Kuk Harrell | 16.32× | Music & Radio |
| Gerik | 16.29× | Travel & Leisure |
| Gholam-Hossein Banan | 16.23× | Music & Radio |
| Hayato Sakamoto | 16.2× | Sports |
| El Paso County, Colorado | 16.2× | Travel & Leisure |
| Palestine Polytechnic University | 16.2× | Business & Career |
| Haarlemmerbuurt (Amsterdam) | 16.1× | Travel & Leisure |
| Haunted Happenings | 15.9× | Travel & Leisure |
| Gift registry | 15.86× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.68 |
| Extroversion | THRILL | 1.61 |
| Spirituality | BALANCE | 1.51 |
| Urban Lifestyle | OPEN | 1.37 |
| Community Orientation | OPEN | 1.31 |
| Patriotism | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.2% |
| Mexico | 17.6% |
| United Kingdom | 5.0% |
See Doo-wop audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
How to read this data
Audience size is the estimated number of people in United States who actively search for Doo-wop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.