Dot-com company Audience in United States
Dot-com company has an estimated audience of 355,894 people in United States. 41.0% are female, 59.0% are male, average age 38.2. Top brand affinities: Minnesota, Goop, Zoo Tycoon (series), Governor of Michigan, Wok.
Top brand affinities include Minnesota, Goop, Zoo Tycoon (series), with strongest over-indexing on Minnesota (1.52× the country average). Demographically, the Dot-com company audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Category: Business & Career · Type: Topic
Demographics of Dot-com company fans
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 38.2 |
| Estimated audience size | 355,894 |
Audience persona
The typical Dot-com company fan in United States is more male, around 38.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Minnesota.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 1.52× | Travel & Leisure |
| Goop | 3.76× | Internet & Social Media |
| Zoo Tycoon (series) | 13.81× | Games |
| Governor of Michigan | 4.74× | Politics & Society |
| Wok | 3.6× | Food & Beverages |
| Fairy godmother | 4.05× | Literature |
| Grinch | 2.04× | Movies & TV |
| headspace | 4.51× | Health |
| Noodle (Gorillaz) | 1.72× | Music & Radio |
| Wikia | 1.57× | Internet & Social Media |
| Hibachi | 3.59× | Food & Beverages |
| Google Home | 2.88× | Technology & Electronics |
| Home staging | 2.29× | Home & Garden |
| Women's empowerment | 1.83× | Politics & Society |
| Historic site | 1.75× | Arts & Culture |
| Grace Slick | 3.58× | Music & Radio |
| Hipster | 3.9× | Politics & Society |
| Vocal harmony | 1.8× | Music & Radio |
| Cherish (group) | 4.25× | Music & Radio |
| TV Fanatic | 4.13× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.33 |
| Creativity | OPEN | 1.32 |
| Quality Awareness | PREMIUM | 1.28 |
| Family Orientation | CONSERVATISM | 1.23 |
| Urban Lifestyle | OPEN | 1.18 |
| Community Orientation | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 50.4% |
| United States | 14.0% |
| Malaysia | 9.3% |
See Dot-com company audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dot-com company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.