Double play Audience in United States
Double play has an estimated audience of 351,541 people in United States. 49.9% are female, 50.1% are male, average age 35.4. Top regions: Florida, New York, California. Top brand affinities: Historic site, Alaska, Israel, Goop, Kendra Scott.
The average Double play fan in United States is 35.4 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Historic site, Alaska, Israel, with strongest over-indexing on Historic site (4.61× the country average). Demographically, the Double play audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Video game
Demographics of Double play fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 35.4 |
| Estimated audience size | 351,541 |
Audience persona
The typical Double play fan in United States is balanced, around 35.4 years old, with strong Career Orientation tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 45,253 | 1.9× |
| New York | 41,535 | 2.11× |
| California | 32,017 | 0.83× |
| Pennsylvania | 20,525 | 1.73× |
| South Carolina | 16,348 | 3.09× |
| Tennessee | 15,540 | 2.2× |
| Texas | 14,744 | 0.49× |
| Illinois | 10,344 | 0.88× |
| New Jersey | 9,802 | 1.1× |
| Connecticut | 8,116 | 2.3× |
| Mississippi | 7,897 | 2.73× |
| Michigan | 7,526 | 0.82× |
| Louisiana | 7,021 | 1.55× |
| Indiana | 6,620 | 1.03× |
| Iowa | 6,614 | 2.28× |
| Massachusetts | 6,458 | 0.93× |
| Colorado | 6,404 | 1.16× |
| Maryland | 5,687 | 0.94× |
| Missouri | 5,640 | 1× |
| Oklahoma | 5,613 | 1.44× |
| Kentucky | 5,357 | 1.22× |
| North Carolina | 5,230 | 0.49× |
| Alabama | 4,105 | 0.84× |
| Washington | 3,822 | 0.54× |
| Ohio | 3,780 | 0.35× |
| Georgia | 3,627 | 0.33× |
| Maine | 2,999 | 2.38× |
| Virginia | 2,606 | 0.3× |
| Arizona | 2,242 | 0.31× |
| New Mexico | 2,076 | 1.18× |
| Minnesota | 1,713 | 0.34× |
| Idaho | 1,542 | 0.87× |
| Nebraska | 1,478 | 0.84× |
| Utah | 1,438 | 0.46× |
| Arkansas | 1,160 | 0.4× |
| Kansas | 1,045 | 0.38× |
| Oregon | 1,021 | 0.25× |
| Wisconsin | 1,004 | 0.19× |
| Washington, District of Columbia | 970 | 0.92× |
| South Dakota | 925 | 1.14× |
| Hawaii | 855 | 0.57× |
| Nevada | 819 | 0.24× |
| Montana | 750 | 0.77× |
| West Virginia | 700 | 0.43× |
| Alaska | 645 | 0.86× |
| North Dakota | 541 | 0.75× |
| New Hampshire | 533 | 0.38× |
| Wyoming | 523 | 1× |
| Rhode Island | 514 | 0.46× |
| Vermont | 506 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 4.61× | Arts & Culture |
| Alaska | 1.53× | Travel & Leisure |
| Israel | 1.75× | Travel & Leisure |
| Goop | 4.37× | Internet & Social Media |
| Kendra Scott | 2.14× | Fashion & Accessoires |
| Governor of Michigan | 5.28× | Politics & Society |
| Grinch | 2.81× | Movies & TV |
| Wok | 4.36× | Food & Beverages |
| Vocal harmony | 2.97× | Music & Radio |
| Fat Albert (film) | 4.91× | Movies & TV |
| Hibachi | 4.48× | Food & Beverages |
| Hipster | 5.28× | Politics & Society |
| Google Home | 3.51× | Technology & Electronics |
| Fairy godmother | 4.03× | Literature |
| Noodle (Gorillaz) | 1.78× | Music & Radio |
| TV Fanatic | 5.25× | Movies & TV |
| Cherish (group) | 5.28× | Music & Radio |
| Wikia | 1.6× | Internet & Social Media |
| No Escape (1994 film) | 5.28× | Movies & TV |
| Grace Slick | 4.04× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.7 |
| Risk Appetite | THRILL | 1.35 |
| Need for Security | CONSERVATISM | 1.28 |
| Extroversion | THRILL | 1.23 |
| Early Adopter Mentality | POWER | 1.13 |
| Social Media Usage | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 76.3% |
| Greece | 13.8% |
| Taiwan | 5.5% |
See Double play audiences in other countries
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Frequently asked questions
How many fans does Double play have in United States?
Double play has an estimated audience of 351,541 people in United States, concentrated in Florida and New York.
What is the gender split and age of Double play fans?
49.9% of Double play fans are female, 50.1% are male, with an average age of 35.4 years.
Which brands do Double play fans like most?
Double play fans show strongest brand affinity for Historic site (4.61×), Alaska (1.53×), and Israel (1.75×) over the country average.
Where do Double play fans live in United States?
Double play fans in United States are most concentrated in Florida (reach 45,253), New York (reach 41,535), and California (reach 32,017). These three regions account for the largest share of the active audience.
What other brands do Double play fans also like?
Beyond Double play itself, the audience over-indexes on Alaska (1.53×), Israel (1.75×), Goop (4.37×), and Kendra Scott (2.14×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Double play. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.