Downtown Phoenix Audience in United States

Downtown Phoenix logo

Downtown Phoenix has an estimated audience of 347,013 people in United States. 61.6% are female, 38.4% are male, average age 36.2. Top regions: Arizona, California, Texas. Top brand affinities: Life of Pi, Home construction, Jumia, Dog breed, Elsword.

The average Downtown Phoenix fan in United States is 36.2 years old, more female, and lives primarily in Arizona. The audience is concentrated in Arizona, California, Texas. Top brand affinities include Life of Pi, Home construction, Jumia, with strongest over-indexing on Life of Pi (20× the country average). Demographically, the Downtown Phoenix audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Website / Newspaper / Magazine

Demographics of Downtown Phoenix fans

Demographic split for Downtown Phoenix audience in United States
MetricValue
Female61.6%
Male38.4%
Average age36.2
Estimated audience size347,013

Audience persona

The typical Downtown Phoenix fan in United States is more female, around 36.2 years old, with strong Family Orientation tendencies and a notable affinity for Life of Pi.

Top regions in United States

Top regions ranked by reach for Downtown Phoenix in United States
RegionReachAffinity
Arizona193,82227.36×
California29,8060.78×
Texas14,5380.49×
Florida8,7680.37×
Illinois7,4000.64×
New York6,9540.36×
Nevada5,0621.51×
Washington4,8760.7×
Georgia4,1820.39×
Michigan4,0800.45×
Colorado3,9240.72×
Ohio3,5920.34×
North Carolina3,5810.34×
Pennsylvania3,1940.27×
Virginia2,9170.35×
New Mexico2,7651.59×
Minnesota2,6180.53×
Tennessee2,5980.37×
Missouri2,4730.44×
Indiana2,4720.39×
New Jersey2,4150.27×
Oregon2,3930.6×
Massachusetts2,3040.34×
Wisconsin2,2040.42×
Utah2,1700.7×
Maryland1,9730.33×
Oklahoma1,4930.39×
Iowa1,4650.51×
South Carolina1,3320.26×
Louisiana1,2740.28×
Kansas1,2430.45×
Idaho1,1880.68×
Kentucky1,1790.27×
Alabama1,0670.22×
Connecticut1,0240.29×
Nebraska1,0140.58×
Arkansas9390.33×
Hawaii8220.55×
Mississippi8060.28×
Montana6940.72×
Washington, District of Columbia5400.52×
South Dakota4950.62×
North Dakota4200.59×
Alaska3980.54×
Maine3290.26×
New Hampshire3170.23×
Wyoming2630.51×
Rhode Island2590.23×
Delaware2320.24×
West Virginia2220.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Downtown Phoenix audience
BrandAffinityCategory
Life of Pi20×Movies & TV
Home construction2.38×Home & Garden
Jumia27.86×Fashion & Accessoires
Dog breed1.53×Pets & Animals
Elsword20×Games
Stamp collecting5.8×Home & Garden
Academy Award for Best Production Design20×Movies & TV
Nationality2.37×Politics & Society
MK4.62×Music & Radio
Minnesota1.84×Travel & Leisure
Omaha Storm Chasers20×Sports
Pro-Ject3.53×Music & Radio
Nebraska1.87×Travel & Leisure
Wikia2.14×Internet & Social Media
Redemption (theology)5.48×Politics & Society
Hipster5.88×Politics & Society
3D printing1.52×Technology & Electronics
Cass County, Missouri5.89×Travel & Leisure
UK garage3.17×Music & Radio
Sinaloa2.12×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Downtown Phoenix audience
TraitClusterScore
Family OrientationCONSERVATISM1.96
Luxury OrientationPREMIUM1.5
LGBTQ+ IdentityOPEN1.42
Risk AppetiteTHRILL1.42
Urban LifestyleOPEN1.39
Design AffinityPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Downtown Phoenix
CountryShare
United States98.9%
Germany0.8%
Italy0.3%

See Downtown Phoenix audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Downtown Phoenix have in United States?

Downtown Phoenix has an estimated audience of 347,013 people in United States, concentrated in Arizona and California.

What is the gender split and age of Downtown Phoenix fans?

61.6% of Downtown Phoenix fans are female, 38.4% are male, with an average age of 36.2 years.

Which brands do Downtown Phoenix fans like most?

Downtown Phoenix fans show strongest brand affinity for Life of Pi (20×), Home construction (2.38×), and Jumia (27.86×) over the country average.

Where do Downtown Phoenix fans live in United States?

Downtown Phoenix fans in United States are most concentrated in Arizona (reach 193,822), California (reach 29,806), and Texas (reach 14,538). These three regions account for the largest share of the active audience.

What other brands do Downtown Phoenix fans also like?

Beyond Downtown Phoenix itself, the audience over-indexes on Home construction (2.38×), Jumia (27.86×), Dog breed (1.53×), and Elsword (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Downtown Phoenix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.